"After the LCD era" is coming to your home TV?

At present, with the development of color TV manufacturers at home and abroad, various technologies have sprung up on the market. The "post-LCD era" is setting off a round of technological disputes. OLEDs (Organic Light-Emitting Diodes, all referred to as organic light-emitting diodes), Quantum-dot TVs and laser televisions have shown rapid growth. Focusing on the mainstream of the next generation of TV technology, there is a “white fever” discussion in the color TV industry.

High-end color TV demand is obvious

With the upgrading of quality consumption, consumers’ demand for television experiences is getting higher and higher. Major TV manufacturers have exerted their efforts in imaging technologies such as OLED, QLED (Quantum Dot) and LPD (Laser Imaging), and have undergone a series of technological changes. With the Q LED display technology, the battle is getting hot.

On the one hand, companies represented by LG and Skyworth continue to exert their efforts in OLED display technology to rapidly market OLED TVs. On the other hand, companies represented by TCL and Samsung are committed to upgrade of liquid crystal display technology and apply quantum dot technology. In the field of color TV. In addition, Hisense's laser television also dominates. Color TV industry, the number of camps continue to heat up the contest, in product warfare, public opinion and other areas of the game against each other, becoming the biggest highlight of this year's color TV industry.

Zhao Huaye, head of the Samsung Electronics Shanghai office, believes that in the next 5 to 10 years, quantum dots will break through people’s imagination and cognition of television. Regardless of the appearance of color or appearance, such changes have been quietly coming. Come to people. Quantum dot technology is leading the high-end market. In the future, it will change to a new industry direction. The advantages of QLED TV are being recognized by consumers. QLED TV can display colors closer to the real world, and the high added value it brings is also satisfied. Consumers' requirements for upgrading the home living environment.

Hisense believes that its ULED (Ultra LED, translated as the ultimate display LED) ultra-vision TV has a promising future. The product adopts Hisense's latest multi-zone dynamic backlight control technology to achieve high-precision TV backlight control with up to 560 independent backlight partitions. Each sub-zone has 4096-level fine dimming, which can truly represent the levels that ordinary TVs cannot perform. Details and depth of field.

Dong Min, vice president of Aowei Cloud Network, said that regardless of the technology, the business logic behind it is the same, that is, the development of high-quality products in line with market demand: "At the moment, more and more consumers are paying attention to the quality of household electrical consumer goods. And the details and requirements of home appliance consumer goods symbols can represent their own lifestyle. Data show that 71% of middle-income families are willing to spend more than 5,000 yuan to buy home appliances."

Tao Jinghai, executive vice president of Suning Yunshang Black Power Company, also found that high-end has become the mainstream consumer trend of color TVs. In the first half of the year, more than 10,000 yuan of high-end color TVs in Suning, sales penetration rate has exceeded 15%, 55 inches and above sales accounted for more than 70% of sales, 65 inches, 75 inches has become a new generation of flashpoints. He said: "In the Shanghai market, this trend is even more pronounced. More and more consumers are also more willing to buy health-friendly color TV sets."

How have the products changed?

In response to the genre war of color TV technology, Fan Zhijun, vice president of Suning's E-Commerce, stated that any technology that would become mainstream in the market must go from “high end” to “universal”: “In other words, consumers need to enjoy more favorable prices. Higher quality products can win the competition. We must create and win the market in the process of popularization." This makes manufacturers and distributors change their positions.

For example, Suning introduced color TV V-purchasing shopping guides in response to consumer choice challenges. Fan Zhijun said that according to the survey on consumer electronics conducted by the China Electronic Chamber of Commerce in Suning's e-commerce platform, 72% of consumers cannot distinguish between various display technologies such as OLED and QLED, and 80% of consumers do not understand various displays. The advantages and disadvantages of technology. Many consumers find it difficult to grasp various technical features and have "difficulties of choice."

In order to resolve this pain point, Suning recently launched V-purchasing specialists in stores, using language that consumers can understand to help consumers objectively analyze the advantages of various technical features, achieve dialogues between manufacturers and consumers, and help consumers choose the right products. . A V-purchasing commissioner demonstrated to reporters how to explain different technologies: “Different technical features have different advantages to suit the needs of different consumers. For example, OLED is good for protecting eyesight, but QLED is more powerful for color reproduction, and laser TV Can compare cinematic effects..."

GOME and the China Household Electrical Appliances Association jointly created the brand “Mei Tan” for home appliance lecture halls. The store serves as a classroom. It provides a communication platform for manufacturers, and also spreads new knowledge to the public. It uses all possible channels to promote consumer knowledge dissemination and consumer education. For example, the theme of the recent "Beauty Talk" was Quantum Dot TV. Experts including Liu Chuang, product manager of Samsung CTV, answered the questions about "QWD's technical barriers" and "How to buy new home appliances".

Wang Yan, general manager of Shanghai Gome, said that this is the sixth issue of “beauty talks”. Each event will use the content of different themes to speak to the public, disseminate the industry's best, fresh, hot topics, and provide consumers with innovative services. Understand the value of the latest technology and choose the best product for you.