Consultation Light Fair: The audience is slightly different from the previous one.

[High-tech LED Zhongshan Station reporter] Recently, the 11th China·Guzhen International Lighting Fair and LED Application Exhibition (referred to as “Light Expo”) opened in Guzhen Lighting Plaza.

On the basis of the theme of “Let the lights be brighter and the lights are greener”, the four-day Old Town Light Fair and LED Application Exhibition continued to highlight LEDs as a key point. It not only expands the LED exhibition area, but also takes measures such as increasing incentives, moderately reducing entry barriers, and simplifying the application process to attract LED companies to participate, and will further increase LED application promotion.

It is reported that the exhibition area of ​​this year's Light Expo will total 40,000 square meters, with 2,269 booths and 594 exhibitors. Judging from the types of exhibitors, this year's Light Expo will account for 76.2% of the participating companies, including 48.1% in the town and 28.1% outside the town; 16.8% in the provinces outside the province; %; foreign accounted for 0.1%.

Among the nearly 600 exhibiting companies, there are more than 350 LED companies, accounting for 59% of the participating companies. According to relevant statistics, the number of visitors to the Expo on the first day was 23014, a decrease of 1,652 from the previous 24,666, a decrease of 6.7% from the previous year. Among them, 413 foreign buyers, 63 fewer than the previous 476, a year-on-year decline of 13.24%. Among the lighting companies participating in this year, there are more than 350 LED-related companies, compared with 294 last year, an increase over the same period last year.

This light fair is still dominated by LED lighting exhibitors. However, in recent years, the weakness of the building materials industry and the impact of the macro market environment, the decline in product sales in the terminal, making the emerging LED industry even worse.

The fact that the flow of people in the exhibition was less than the previous ones has become a fatal injury to this fair. At the exhibition site, "High-tech LED" reporters visited some exhibiting companies, and the relevant responsible persons generally reflected: "There are many people asking for price, but the actual transaction is very small." Most of the dealers who come to visit are to understand the market price and style of the products, not the real purchase.

The price and style of the exhibitors at the exhibition site are also mixed. Although there are also a number of high-quality enterprises with independent innovations, more are low-end products with homogenization and low added value. Due to the extremely low price and the appearance of the product, it is difficult for some dealers to distinguish it, and it is often used by those bad manufacturers. Low-quality and inferior products often seriously disrupt and affect the benign bidding system of the entire industry, and also pose serious challenges to the current industry-related standards.

Some business leaders said that the government and relevant associations should actively guide enterprises to carry out a benign industrial cycle, so that they can effectively implement the relevant industry and product inspection and testing standards at this stage, rather than let the exhibition become an "industry gathering." Really make the exhibition become a service platform that can bring the brand and resources to the enterprise, and provide the distributor with the bridge of quality products and technical information.

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