Flagship still doing LCD for Sony OLED is trying to challenge itself

At this year's CES Global Electronics Show, Sony made a big move on the first day of its launch: Bravia A1E, a TV with an OLED screen, was released. This TV set with OLED advantages and equipped with Sony's many black technologies has also been called the next generation of Sony's flagship TV products. Sony re-launched OLED TVs after a lapse of ten years. It was widely believed that Sony finally took the OLED camp and was considered to be the spring of OLED.

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Sony OLED TV Bravia A1E
Have to admire, the world's first mass production of OLED TVs is produced by Sony, in 2007 launched 11-inch OLED TV products, but sales performance is unsatisfactory, it was suspended in the Japanese market in 2010, overseas markets are also on sale Stop selling afterwards. For many years since then, Sony hasn't switched to OLED TVs. After ten years of re-entry, this also reflects the maturity of the OLED TV industry chain. However, Mr. Hirai has repeatedly stressed that Sony TV has never joined the XX camp just to say that its flagship series is still LCD TV products.

Compared to LG, Panasonic and other manufacturers have been OLED TV as its flagship product, the A1E named Sony OLED TV is obviously different. Doing OLED TV may just want to challenge yourself and let the world understand that Sony still has the strength to produce the highest level television products in the industry. Due to the low output of OLED panels, production costs and selling prices are somewhat different from those of LCD TVs, and the gap between LCD and LCD is not as obvious as it seems. Therefore, Sony is currently adopting a two-pronged strategy that does not emphasize either side.

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Sony will not use OLED TV as flagship product
As Sony's first self-illuminating OLED TV, it looks very artistic in appearance. The Bravia A1E is like an easel, with an ultra-narrow frame and no base design. The whole body is supported by the back frame. Because of the thinness of the screen, the processor portion of this TV should be hidden in the rack. And Sony itself does not produce panels, OLED panels LG Display.
The most interesting screen sounds. It is understood that Sony OLED TVs are not equipped with speakers. Where did that sound come from? Hirai Kazuo announced at the press conference that the TV did not have any speakers, but the screen itself could produce sound. This new technology is also what Sony calls Acoustic Surface. It is understood that this TV will be officially launched in the near future, the specific price has not been announced, local tyrants, cable powder, do not hesitate.

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