Gartner: Note 7 makes Chinese brands the biggest winner

According to foreign media (9to5mac.com), the former Samsung Note 7 accident was frequently recalled, and many organizations believe that Apple's mobile phone sales will rise sharply. KGI estimates that iPhone sales may increase by 5 million to 7 million units. However, the latest data from Gartner shows that mobile phone manufacturers from China have become the biggest winners.

Since Samsung recalled Note 7 on September 2, Samsung's mobile phone market share fell from 23.6% to 19.2% in the third quarter, making it the most frustrating quarter. Note 7 The event should have been a good time for the iPhone to increase sales, but the facts are not as expected. iPhone sales did not increase and fell. According to data provided by Gartner, although the smartphone market grew by 5.4% overall, the iPhone's market share continued to decline, from 13% last year to 11.5% this year.

In the third quarter of 2016, Apple iPhone sales continued to decline, down 6.6% over the same period. The iPhone currently accounts for 11.5% of the global smartphone market and is the worst market performance since the first quarter of 2009. In the two major markets of the United States and China, iPhone sales fell by 8.5% and 31%, respectively. Although the newly released iPhone 7 series in September has been trying to reverse the trend, the results are not obvious.

The stagnation of Apple and Samsung has given Huawei the opportunity to close the gap. In the third quarter, Huawei launched its high-end market, and its market share gap with Apple narrowed from 5.3% last year to 2.8% this year.

In fact, in addition to Huawei, OPPO and BBK are the biggest winners of the Note 7 explosion. Compared with previous years, the market share of both companies has doubled.

“Chinese manufacturers dominated the growth of the smartphone market in the third quarter of 2016,” said Gartner Research Director Anshul Gupta. “In the Chinese market, smartphone sales increased by 12.4% overall. Among them, OPPO and BBK have the fastest growth. OPPO 81% of sales come from China, and BBK has 89% of mobile phones sold in China. Two brands in India, Indonesia, Malaysia Overseas emerging markets such as Thailand and Russia are also growing rapidly."

However, the increase or decrease in these figures may not make Cupertino's Apple executives worry. Because, despite the decline in sales, the iPhone still has almost all of its industry profits.

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