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Now entering the retail peak before Christmas, various technology companies have launched very generous electronic product promotion measures. Recently, Google Inc., which has already entered the field of audio and video streaming media equipment, has announced that it will promote television sticks and music sticks, and the price of Chromecast TV sticks will be equivalent to US$10 each.
According to a number of US science and technology news websites reported by CNET, Google announced its promotional measures for TV stick products on Monday. Among them, the price of Chromecast and Chromecast will be reduced to 30 US dollars each. In addition, for each product purchased, the user will receive a $20 cash coupon from Google Play Store, which can purchase movies, music, games, etc. Digital products.
In short, the price of this streaming device is equivalent to a reduction to 10 US dollars.
In addition, if users purchase TV sticks and music sticks at the same time, Google can offer another 5 US dollars for a total price of 55 US dollars, and at the same time can obtain a cash coupon for the Play store.
It is worth mentioning that, according to Google’s past policy, if you purchase Chromecast, users will be able to rent a movie for free at the Play Store at the same time, which is equivalent to getting a $3 to $6 discount.
It should be pointed out that Google’s offer this year is very strong and will no longer be limited to consumers who purchase hardware in their own Play Store. If users purchase TV sticks and music sticks from Best Buy, Wal-Mart and other channels, they can also enjoy the above promotion policies. .
In recent years, online video and Internet TV channel services have become increasingly popular around the world. Competition in the set-top box and TV stick market has become increasingly fierce, and prices have become increasingly cheaper. Google is unique in that it focuses not on set-top boxes but TV sticks that can be plugged directly into the TV's HDMI interface. The price is as low as 35 US dollars. This has become Google’s hottest hardware product in history. It has also triggered markets in China and elsewhere. The emergence of some clone television sticks.
At this year's fall conference, Google has upgraded the TV stick for a second generation, with a more compact appearance. In addition, it has also launched a music stick product specifically for audio equipment. The price is also very low.
Google's cost-effective product strategy works. According to the statistics of a market research company, currently in the US streaming media device market (set-top box plus TV stick), Google Chromecast has come from behind, gaining 23% of the market share, which has surpassed Apple's sales of set-top boxes for many years, second only to Amazon set-top boxes. Three percent of the share.
Google has previously launched a set-top box product, but it has not focused on promoting sales. It is still not known whether the set-top box project has been terminated internally.
In use, the user can use a smart phone to control the TV stick and the music stick. Most of the video sites in the market already support the projection through the Chromecast to the TV for playback.