High cost OLED is still difficult to popularize in the short term

[Text / Xu Chaopeng] According to Audi's latest official news, Audi will showcase its new achievements in automotive lighting technology at the 2015 Frankfurt International Auto Show in September – the new matrix OLED headlights.

Looking at the picture, the new taillights are more sci-fi, and the light group has a more even and transparent effect. It is said that the reaction speed will be faster. Not surprisingly, this matrix OLED taillight will be used on the new generation Audi A8 to achieve full matrixization of the front and rear headlights.

Previously, Audi has demonstrated laser high beam technology in the headlight technology. With the rapid development of OLED technology in recent years, Audi, which is famous for playing with lights, absolutely does not allow opponents to surpass, so this latest technology is timely. Audi's product system.

“Audi has demonstrated the potential of OLED technology in many models and models, the most notable of which is the transparent color OLED lighting presented on the outer contour of the car and the OLED light cluster in three-dimensional form. In the future, once the density of light is further improved, OLEDs can be used as turn signals and brake lights," according to Audi staff.

It is reported that this technology will achieve unprecedented balanced lighting, and can be used for three-dimensional molding, thus providing automotive designers with a broader creative space.

The current fact is that not only in the field of headlights, but also from small and medium-sized displays to large-size displays to lighting, OLED technology is advancing all the way with the improvement of production process and product performance, and the strong development momentum will gradually threaten. Until now, the dominance of LED

At present, LG, Samsung, GM, Konica, Minolta, Lumiotec, Osram and other international giants are quietly deploying the OLED global market. However, according to the current situation, LG and Samsung are in a leading position, and whether OLED can make a breakthrough depends mainly on the ability of the two companies to industrialize the technology.

"The OLED market may come soon. At present, OLED can be mass-produced on a large scale, and the quality is increasingly stable. It has ultra-thin, flat illumination, uniform brightness, good glare control, and large angle bending for more design. The size of the commercially viable OLED panel has exceeded 300mm*300mm. It is possible that the LED lighting cake will not be digested, and it will be transformed by OLED.” Dr. Hou Minxian, vice chairman of the Zhejiang Lighting Association, said.

However, the High-Tech Research Institute LED Research Institute (GLII) holds different views. “Although the current OLED material stability and package hermetic technology have been greatly improved, life and efficiency have been enhanced, but the decisive factor remains cost. High, large-size OLEDs are less likely to be paid by consumers, so if there is no new technological breakthrough, whether it is applied to display or lighting, OLED will be difficult to popularize in the short term," said Zhang Hongbiao, director of research at GLII.

Any subversive innovation is not a perfect product when it comes out. There are too many problems, but as long as it is far more than you at one point, it is enough. This point may be that it has a huge advantage in experience. Once the OLED is subverted, the OLED may have the life of flat lamps, downlights, ceiling lamps, and wall lamps, and the lighting manufacturing industry will be separated from the lighting industry and enter the home improvement industry. Of course, OLED also has its disadvantages, such as manufacturing costs and size, but LED is not the case in a few years ago? So, innovative OLED, we should have a look forward to!

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