Jingdong crowdfunding teamed up with ZTE to open a cross-domain deep cooperation model

On November 30th, Jingdong Crowdfunding and ZTE held a ZTE smart door lock crowdfunding conference at the Jingdong headquarters. Gao Zheng, head of Jingdong crowdfunding, said that Jingdong Crowdfunding and ZTE have joined forces to break the traditional sales model of traditional consumer goods. The two parties will take the smart door lock crowdfunding project as an opportunity to carry out multi-faceted and multi-level in-depth cooperation, jointly explore channels and marketing, and use their respective advantages to jointly promote the popularization of smart homes in China.

Jingdong crowdfunding teamed up with ZTE to open a cross-domain deep cooperation model

At the press conference, Jingdong Crowdfunding and ZTE signed a strategic cooperation agreement. The deep cooperation between the two parties is aimed at creating a model of intelligent door locks for the Internet, providing users with a new and intimate and safe experience of smart homes. Smart home products. Jingdong Crowdfunding will also open the Zhongxing Smart Door Lock Zone to provide more brand exposure and other resources.

ZTE smart locks on the line Jingdong crowdfunding <br> <br> as the entrance of the home, the door is the most important physical "key" to reach the "home as long as there is the door," the penetration rate, and frequency of use is very high. As one of the three core items of ZTE's smart home, ZTE's intelligent door lock innovation integrates four kinds of unlocking methods, such as live fingerprint, password, magnetic card and key, and can be combined in two pairs to solve the problem that the traditional door lock is easy to forget. With a key trouble, low security level and many other pain points. The purchase of ZTE smart door locks will also be given a free insurance covered by the People's Property Insurance of China and Huaan Insurance, covering the five major guarantees of theft, housing, ancillary facilities, decoration and indoor property. Each user's insurance amount is up to 1 million yuan. .

It is reported that this crowdfunding product has been launched on the Jingdong crowdfunding platform on November 22nd. As of November 30th, the project has received 10.84 million yuan of crowdfunding funds, far exceeding the target amount, and the number of support has exceeded 6,800. In front of the proud results, this crowdfunding conference is more like a celebration feast. What's more attractive is that this crowdfunding will continue until December 31. Before that, the crowdfunding users can get the smart door lock with a market price of 2,999 yuan at the price of 1999 yuan. There are also many ways to get a free opportunity. ZTE is also providing free on-site installation, three-year warranty, 1 million insurance and other after-sales services.

ZTE, director of ZTE's smart home products, said that ZTE has strong R&D capabilities in smart home hardware and technology. JD crowdfunding has a strong platform and flow advantage, and both sides are naturally complementary. In this cooperation, the two parties will use their respective advantages to explore and work together on products, channels and marketing to jointly arrange smart homes.

Jingdong crowdfunding, ZTE open cross-cutting depth cooperation model <br> <br> this conference as heavy news, Jingdong crowdfunding strategic cooperation agreement with ZTE to attract the attention of the industry. The two sides will start from the entrepreneurial training, venture capital, entrepreneurial ecology, provide support for the start-ups in the four major links of brand, marketing, operation and finance, and create a new generation of entrepreneurs and start-up brands to jointly promote the innovative development of the smart home market.

Gao Zheng, the person in charge of Jingdong Crowdfunding, said that various industries are constantly trying to innovate using Internet thinking, and look forward to exploring a broader business direction. Under such a background, the strategic cooperation between Jingdong Crowdfunding and ZTE has great reference value for the future development direction of smart homes. It is an important market exploration and a bold attempt of “Internet smart home”. As a new development model, smart home crowdfunding strengthens the interaction and connection between brands, products and consumers, and will inevitably become a mainstream in the future.

Up to now, the total fundraising amount of Jingdong crowdfunding platform has exceeded 3.4 billion yuan, of which more than 50 million-level projects and more than 500 million-level projects have been created, ranking the throne of the most popular platform in China.

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