Relevant data show that, driven by the World Cup effect, the domestic retail sales of color TV sets in the first half of 2018 was 22.6 million units, a year-on-year increase of 3.6%, showing good performance. Among them, as the core force of domestic home appliances, Konka TV has always been based on technological innovation, and is sweeping the market with an unstoppable momentum, leading the industry trend to new heights. At present, artificial intelligence has become the standard configuration of smart TVs. According to offline monitoring data, artificial intelligence TV products accounted for 23% of the new TV models on the market in 2017. More and more people are beginning to throw away the remote control, uninstall the mobile app, and use voice to talk directly with the TV for human-computer interaction. The Konka A2 full art TV endorsed by the famous director Jia Zhangke not only uses high-strength tempered art glass as the front and rear backplanes, but also uses transparent glass substrates on the front and back of the frame, which achieves a "borderless" effect and a better viewing experience. The proper artistic style is also refreshing in terms of artificial intelligence. It is understood that Konka A2 Art TV is equipped with the latest artificial intelligence system, which is more intelligent and understands people's hearts. It uses a DNA speech recognition engine to serve users point-to-point and one-to-one. Intelligently collect the user's voice entry, speak at any angle within 5 meters of 180° without dead angle recognition, understand what you want to see. A2 TV and smart home are interconnected, and can voice control curtains, air conditioners, TVs, etc., making it easy to enjoy smart life. Chang Dong, Chairman and General Manager of Konka Electronic Technology Co., Ltd. said: "TV is the core of our business, the starting point of'technological innovation', the focus of'model change', the cornerstone of Konka Group's brand, and it carries the group's technology The concrete implementation of the "+ industry" strategy. We are unswerving in the TV business." And bluntly said that we will increase investment in research and development, and carry out intensive cultivation in three major areas including artificial intelligence. In fact, Konka's footsteps have never stopped. Not long ago, Konka Group and Longjiang Networks jointly established a new company Longkang Zhijia. The joint venture company uses smart terminals as an entry point to jointly operate smart homes, smart pensions, government affairs informatization, and one-stop after-sales services. The two parties have determined a multi-faceted cooperation model such as product customization, channel integration, and user operation, and constantly cultivate new growth points and technological commanding heights, solve the entry pain points of smart homes, and promote the steady development of Konka in the field of smart homes and smart homes. Obviously, an artificial intelligence TV cannot satisfy Konka's "ambition". Konka has set its sights on the smart home and gradually made the smart TV the control center of the family by deploying a TV-based smart home. At that time, Konka will bring richer, better quality and more convenient smart home technology life to users. As we all know, LCD TVs have already entered a bottleneck period, and color TV companies are looking for opportunities for change. They have targeted the high-end market and launched innovative products centered on OLED, quantum dots, lasers and other technologies. Among them, the OLED camp is getting bigger and bigger. According to data from Aowei Cloud Network, in the first half of 2018, OLED TV sales increased by 110.3% year-on-year. The consumption structure upgrade brings huge business opportunities to the high-end color TV market represented by OLED TVs. In this regard, Konka is also actively launching the OLED product line, laying out the OLED high-end market, Konka OLED TV 55V1 new product has become a hot-selling product that everyone is rushing to buy recently. In terms of audio-visual, Konka’s new OLED 55V1 uses the original OLED panel provided by LG Display, which has more pure colors and restores the true appearance of the picture. It also carries Dolby? Dolby Vision (Dolby Vision?) HDR imaging technology, using the HDR innovation technology used in Dolby's world's most advanced theaters, brings higher brightness and contrast, as well as more comprehensive and rich colors, and has a sense of hierarchy. On the speaker system, Konka has teamed up with the world-renowned brand Harman Kardon's sound system. It has a total of 10 sound units and DTS decoding to provide users with immersive audio-visual enjoyment. Not only that, Konka 55V1 is also equipped with HiSilicon chip, using dual-core A73, dual-core A53 4-core CPU configuration, when processing 8K video or running more programs, the TV also runs smoothly without freezing, Konka is well-known as Yiyou TV. The control system has entered the 7.0 era, using a flat waterfall method, more personalized content, and achieving thousands of people. Industry insiders believe that OLED has become a recognized future development trend in the industry, and Konka's attitude towards OLED is relatively clear. In the editor’s opinion, this new product V1 is not only an affirmation of OLED display technology, but also an aesthetic display of the ultimate audio-visual display. At the same time, it also fully reflects Konka’s rigorous requirements for products. It can only be said that "Konka is serious about products. of". The color TV market has entered the era of competition in the second half, and the upgrading and iteration of consumer concepts has allowed the color TV industry to enter the high-end market. In the high-end market, not only has excellent audio-visual aesthetics and cutting-edge artificial intelligence technology innovation, but more importantly, user experience. The high-end market pays for "experience" has become a self-evident "hidden rule." What is a good user experience? That is to worry about what the user wants, thinking about what the user thinks. When a user buys your product, it is not an end to the transaction with you, but a new beginning. When the user picks up your product and uses your product, the user experience journey really begins, and whether the user experience journey is pleasant or not will directly affect the company’s reputation and sales performance. At present, according to the latest statistics released by the China Health Development Research Center of Peking University, the myopia rate of children aged 6-15 in my country has reached 46.64%, and 46 out of 100 children need to wear glasses. According to authoritative medical clinical data, more than 50% of eye problems are caused by blue light. At the national tour of Konka's new autumn products, many users asked Konka technicians to learn about the three major frequency conversion technologies applied to Konka R2 TVs. Among them, the spectrum frequency conversion technology has made many parents praised. It is understood that the spectral frequency conversion technology is a unique optical anti-blue light technology used by Konka TVs. The backlight uses the newly developed optical anti-blue LED lamp beads. This lamp beads does not emit harmful blue light in the 415-455nm frequency band, and eliminates it from the source. The damage of blue light to the eyes can effectively prevent children's vision problems such as myopia. At present, except for OLED TVs that do not emit harmful blue light, most mobile phones or LCD TVs on the market use ordinary eye protection mode. Konka R2's optical anti-blue light technology can not only eliminate a lot of blue light from the backlight, but also guarantee the image quality without color cast. It has to be said that under the environment of continuous optimization and upgrading of the healthy consumption structure, on May 21 this year, Konka announced its entry into the big health industry. Regarding user needs, it will provide consumers with healthy products and help the products return to their essence. Create value. 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