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Mr. Qi Weizhong first introduced the sales of Optoma in the first half of 2016. It can be said that the first half of Optoma's "budding was a big fortune." In the first half of the year, the sales of Optoma projectors have increased substantially compared with the same period, and the increase is ideal. At the same time, half of the entire growth space comes from non-education tickets, which is a good indication that Optoma projectors are growing healthily, rather than simply relying on the increase in the education market to make sales figures look better.
In the subdivided areas of the product, households, education, business, and engineering are four major categories, among which household growth is relatively flat, and the remaining three categories have large growth. The projected projection product growth exceeded the expectation. Although the new project projector has not been put into the market yet, relying on the combing of channels and the digestion of the original product, it still brings a lot of increments to the engineering market of Optoma.
In the first half of the year, there are not many new products of Optoma, although sales have a good performance, but after all, new products are the basis for future development. Next, Mr. Wei Zhongzhong announced that Optoma will next work on three parts: laser light source, high resolution and intelligence. In terms of laser light sources, Optoma will launch a variety of products, and Optoma is also studying new laser light source technologies; Optoma also has different positioning products for high-resolution products; in terms of intelligence, Optoma will Establishing a variety of high-, mid-, and low-end product portfolios will fully realize intelligentization.
Optoma's laser projectors will work in two market segments. Both home and engineering product lines will be the first stage. Project projector product line, Optoma will launch 5000 lumens, 6500 lumens, 8500 lumens and 10000 lumens four levels of laser engineering projector products, in the field of home appliances, Optoma will launch 1080P laser light source in the second half of the year machine. The price of this product will be closer to the people, and the price is expected to be around 10,000 yuan, and it will have a good sound configuration. In addition, Optoma revealed the development of dual-primary lasers. Compared with the current monochromatic laser + phosphor mode, two-color lasers will have better color performance.
Qi Weizhong said that next, Optoma will be placed on the projection TV (laser TV), will launch light bulbs and laser light source products. Laser TVs have been launched, and light bulb smart projection TVs will be launched in the second half of the year. In the second half of the year, Optoma will launch laser source projectors that are relatively affordable, and in the high-end versions of laser source projectors, Optoma will also add smart elements.
In the area of ​​intelligence, Optoma will mainly be deployed on home and education. In the first half of the year, Optoma successfully launched the HD260S, an intelligent home projector. The price of this product is quite sharp compared with similar products on the market. Once it is introduced to the market, feedback is obvious. This is also the first breakthrough point of Optoma. . Optoma said laser light source smart home machine will be launched, the price is about 14 million, high-end laser television will be about 20,000. In the second half of the year, Optoma will also launch smart micro investment products. The home product camp composed of a variety of products will allow product lines between 5,000 and 20,000 yuan to be selected for products with intelligent systems. In addition, Optoma's performance in the future is not only in home products but also in education and business.
Optoma projectors also revealed news on 4K resolution products. Optoma has been involved in this area very early on and has previously exhibited 4K projectors. In the second half of the year Optoma has become more complete in the 4K layout. Especially in the light source section, Optoma will launch 4K projectors for laser, LED and traditional light bulb versions. Among them, LED light version, will be pushed by the home market, the main color accuracy. Laser 4K version of the machine, mainly for high-end home theater users released, mainly to provide users with better visual effects. The bulb version of 4K will focus on high brightness as an entry point for the engineering projector market. The bulb version of the 4K projector will be the first ultra high resolution model to be introduced. The laser and LED light source products are stepping up research and development, the fastest will be launched at the end of this year, the latest will not exceed the first quarter of next year.
Laser/High Score/Smart Opto Code Talks About Future Product Direction
In the first half of 2016, Optoma's voice in the projection circle was not that much, but as a brand that has cultivated this market for many years, Optoma has a good product, market, and channel. So what will happen to the future of the Olympic logo in the first half of 2016? Recently, Optoma deliberately held a media conference in Beijing. Mr. Wei Weizhong, general manager of Optoma projector China, wanted the media to reveal the future development direction of Optoma.
Mr. Weiwei Zhong, General Manager of Optoma Projector China, introduced the future planning
In the first half of 2016, Optoma’s new smart projector HD260S
Optoma's new laser television
Laser light source is an important element in the future of Optoma products
Optoma Intelligent System Interface