The evolution from cassette to UHD! The history of Samsung TV development

The PConline brand culture Samsung (abbreviation: Samsung/삼성) is the largest company in Korea. The Samsung Group includes numerous international subsidiaries. Its subsidiaries include Samsung Electronics, Samsung Electronics, Samsung Life, Samsung Airlines, etc. In many fields such as finance, machinery, and chemistry, it is one of the most influential multinational companies in the world.

Regarding Samsung, Samsung Electronics is more in touch with our daily lives. Its business scope includes household appliances, smart devices, and office supplies. What we want to review today is Samsung's television product line. We know that Samsung TV has been the world's No. 1 TV market tyrant since 2006, and judging from the new Samsung conference, UHD TV and OLED TV will be Samsung’s heaviest products in the coming year. Both the picture quality and the exterior design of the products are the pinnacle of the industry, so Samsung TV will continue to lead the industry for a long time in the foreseeable future. How did Samsung TV grow up to the height of today's scale for more than 40 years? This article will introduce you to the history of the evolution of the Samsung TV product line.

How was the king born? Reviewing the history of Samsung TV development

Introduction: There is a saying in South Korea: A Korean can't live without three things: death, taxation, and Samsung. Someone called Samsung Chairman Li Jianxi "economic president," and some called him Korea's "behind-the-scenes emperors." No matter what kind of appellation, this reflects Samsung's influence and status in South Korea. This South Korea's largest electronics industry company has undoubtedly become a symbol of South Korea's national industry.

The Samsung Group has a wide range of businesses, from small chips to large ships, all of which are involved. Although Samsung enters into a new area almost every time after its competitors, the appliance business is 51 years later than Panasonic and the semiconductor business is 10 years behind Intel. The main communication business was 122 years later than Nokia, but Samsung has always been able to come from behind. As an important part of Samsung Electronics, TV sales have been ranked first in the world since 2006. How does it do it? I believe that the following history of development will allow you to understand more deeply.

Samsung TV history of major historical events:

1. In 1970, the production of black and white televisions began

2. In 1976, independently developed a 14-inch color TV

3. In 1977, exported the first color TV set (exported to Panama)

4. In 1995, the world first introduced a 33-inch dual-screen TV

5. In 1997, successfully developed the world's first 30-inch TFT-LCD

6. In 1999, the world’s first to provide a full range of digital television

7. In 2002, developed the world's largest 54-inch TFT-LCD digital TV display

8. In 2004, established a joint venture with Sony to establish S-LCD Corporation

9. In 2005, the world's first 102-inch PDP TV, 82-inch LCD TV, 71-inch DLP TV

10. In 2006, flat panel TV sales and sales revenue ranked first in the world

11. In 2009, large-scale LED-backlit LCD TVs

12. In 2012, launched the world's largest 55-inch OLED TV

13. In 2013, 85"/66"/55" UHD TV was launched.

Enlightenment: CRT era - latecomers to the television industry

In 1938, Li Bingzhe established Samsung Group, the predecessor of Samsung Group. The chamber of commerce's main business is the trade of vegetables, fruits, dried fish and noodles. In the 1950s, it was gradually expanded to manufacturing industries such as sugar, pharmaceuticals and textiles. By 1969, Li Bingzhe began to establish Samsung Electronics. Today, Samsung Electronics is the largest subsidiary of Samsung Group, and the television division is a branch of Samsung Electronics. In the nine years before the establishment of Samsung Electronics, that is, in 1960, Sony, which was still unknown at the time, had launched the world's first transistor television TV-8-301, which caused a sensation in the industry.

In the era of CRT, Samsung was a latecomer to the television industry. However, the rapid development of the brand and the epoch-making of technological innovation have resulted in a complete industry legend. Before the 1970s, due to the development of television video technology, black-and-white television became the mainstream at that time.

At the beginning of the establishment of Samsung Electronics, Samsung only assembled black and white television sets for Japan’s Sanyo Corporation. However, in 1969, Samsung invested in a joint venture with Sanyo Electric and Sumitomo Corporation of Japan to establish Samsung Sanyo Electric (merged into Samsung Electronics in 1977). In 1971, Samsung’s P-3202 black-and-white TV successfully went out of the country and exported to Panama. In 1972, Samsung Electronics began selling black-and-white TVs in South Korea; in 1977, Samsung Electronics began to export color TVs; in 1978, Samsung produced black-and-white TVs. The machine output surpasses Panasonic and ranks first in the world. For a company that has been established for less than 10 years, the performance is enough to shock the world.

In 1982, Samsung Electronics established the first overseas factory in Portugal for the production of color TV sets; in 1986, Samsung Electronics set up factories in the UK to produce microwave ovens, VCRs, and color TV sets. With the increase in labor costs in South Korea, Samsung Electronics has gradually accelerated the transfer of production bases to developing countries. In 1988, Samsung Electronics established production bases in Thailand and Mexico. In 1989, Samsung Electronics established production bases in Thailand and Malaysia. Samsung Electronics began to dominate the low-end market of global household appliances with low-cost advantages.

With the rapid growth of sales, Samsung TV brand awareness has increased significantly. Since the 90s of last century, the pursuit of high-quality visual entertainment, and the popularity of home audio-visual systems, people are increasingly demanding that televisions become larger and more sophisticated. In September 1995, Samsung introduced the world’s first 33-inch dual-screen TV, enabling people to watch two TV programs on one TV at a time.

During this period, the Samsung Group paid more and more attention to technology and began to introduce some high-level technical R&D talents on a global scale, and established a series of R&D institutions and various interest groups according to the company’s long-term development needs, including those established in 1986. Samsung Research Institute of Economics (SERI) and Samsung Institute of Integrated Technology (SAIT), established in 1987. In 1984, Samsung Display Equipment Co., Ltd., a subsidiary of Samsung Electronics, established a TFT-LCD research group and obtained a technology license from OIS, USA. For the future development of panel business left behind.

Summary: In the era of CRT, the storage medium of the video source was a video tape with a resolution of approximately 400 lines (lower in the early stage and higher in the latter stage), and then VCDs and epoch-making DVD media with little difference in resolution appeared. Pushing the resolution of television to the two-dimensional era, TV technology research and development in this era will focus more on color. Most of the classic products we see are focused on color performance. Although Samsung TV in this era is still lacking in core technology, it has surpassed its peers in terms of scale. At the same time, Samsung did not stand still in its achievements, but instead laid out its next-generation display technology at a strategic level. With this vision, Samsung is The LCD era has finally truly risen!

Thick and thin: LCD/plasma era - the leader in the panel industry

　　 After satisfying people’s near-demanding audiovisual pursuits, TV's beautification and decoration, and environmental health performance have become the core topics of development. As a result, TV has developed toward a lighter and thinner direction. At this time, LCD/technology is gradually being taken seriously. In the early 1990s, Japanese companies took the leading position in the panel industry, but later Samsung began to catch up. Until now, Samsung has become a leader in the panel industry.

In 1991, Samsung Electronics set up a TFT-LCD business unit within the Semiconductor Division to specialize in TFT LCD technology. To acquire technology, Samsung took advantage of the cyclical industry recession opportunities in the LCD industry to set up research institutes in Japan to recruit unemployed Japanese engineers. In 1991, Samsung built a 300×300mm pilot line. In 1992, Samsung had the ability to produce two 10.4-inch LCD monitors. In 1993, Samsung opened the first 2nd generation line and adopted a 370×470mm glass substrate. It was completed and put into operation in February 1995.

Samsung Asan LCD Panel Production Base

In 1990, Japan accounted for 90% of the world's TFT LCD panels and rose to 94% by 1994. Samsung has accumulated power through strategic alliances. In 1995, Samsung and another latecomer Fujitsu of Japan signed a technology cross-license agreement. In 1996, Samsung Group and Corning of the United States established a joint venture company to produce glass substrates. In 1996, Samsung built the first 3rd generation line to catch up with the production capacity of Japanese companies. In 1998, Samsung built a 3.5-generation line, which led the Japanese company that was only the 3rd-generation line at that time. In the same year, Samsung’s shipment of LCD panels ranked first in the world. In 1999, Samsung occupied 18.8% of the global LCD panel market, ranking first.

In 2001, Samsung successfully developed the world’s first 40-inch TFT-LCD LCD TV, completely subverting the industry’s inherent concept of LCD TV screen size. In 2002, Samsung introduced the world's thinnest plasma TV. In the same year, the annual production volume of large LCD TV exceeded 10 million for the first time. In 2004, Samsung led the creation of S-LCD Co., Ltd. together with Sony, and the S-PVA liquid crystal panel production line with excellent performance was born. By 2011, the Sony TV business continued to decline, and the panel industry's losses were unbearable. All 50% of the panel joint ventures were sold to Samsung and the panel production was withdrawn.

By 2006, Samsung TV had surpassed Sony for the first time in sales, ranking first in the world and continuing until now. Although TV sales topped the list, shipments of Samsung LCD panels ranked third in 2007. However, Samsung is a company that will seize the opportunity. During the global financial crisis in 2008, Samsung took advantage of the vertical integration of the industry chain, using color TV sales to bring large orders for LCD panels. Taiwan's AUO and Chi Mei had no major demand for their own color TV brands. The demand for panels dropped sharply, and LCD panel shipments were overtaken by Samsung.

In the face of achievements, Samsung did not slack off and began to develop more advanced LED backlight technology. In 2009, it successfully launched the world's first ultra-thin LED backlight TV. In 2010, it pushed 3D TV. In 2011, it was Smart TV, and at the 2013 China Samsung Forum, Samsung introduced the newly upgraded 1080P flagship smart TV F8000 series.

In the current LCD/plasma era, Samsung has been ranked first in the industry with its outstanding panel and industrial advantages. The launch of new generations of products has surprised us, such as the new F8000 series introduced this year, with simple and stylish. The appearance design, leading intelligent technology, breakthrough image quality enhancement and rich content application are all new breakthroughs.

Summary: In the plasma and LCD era, we have entered the era of HD-DVD and Blu-ray from the DVD era. The vertical resolution of the screen has been upgraded from 480 to 720 and then to 1080. The pursuit of picture quality by televisions of this era has begun. With the changes, the appearance, smart features, and interoperability with other devices of televisions have become an important selling point for attracting users. With the success of its strategic layout, Samsung has achieved a truly complete success in the plasma/liquid crystal era. Both sales and market share account for No. 1 globally. With the leading edge in panel technology, Samsung TV has made great progress in display technology. Not only that, but also in intelligent and industrial design, Samsung has begun to lead the world, Samsung TV's appearance can easily catch up with fashion, And every new generation of products has a completely new design that surpasses previous generations. Samsung not only led the television industry in terms of technology, but also became a leader in the design industry.

Radical Rush: OLED/UHD Era - Brilliant

As early as 2005, Samsung introduced OLED panels, but that is just a small panel used on mobile phones. By 2012, the future direction of TV has been identified as going into the OLED era. At CES2012, Samsung introduced the world's largest 55-inch OLED TV, the ES9500, and in April 2012, Samsung’s LCD panel. The business unit will formally become a subsidiary company named SamsungDisplay (Samsung panel), and invest 6.6 billion US dollars to focus on the development of OLED business.

Samsung officially launches OLED TV in China

Like Samsung, LG also announced a 55-inch OLED TV at CES2012, but Samsung's technology is more advanced and uses a true RGB OLED panel. The sub-pixels have a separate RGB coating, which is even more technically difficult than LG.

Because it is a self-luminous material, the thickness of Samsung's 55-inch OLED TV ES9500 is only 5mm, which far exceeds the LCD screen in terms of power consumption, color saturation, and luminous efficiency. In addition, the ES9500 is also equipped with Samsung's main push smart TV features this year, such as gesture control and voice control, face recognition, these features are equipped with, and has a dual-core processor, which is also in line with the current development direction of television products.

Samsung first researched OLED panel technology and seemed to want to completely get rid of the Japanese system in the future. The advantages of OLED will become the heavy weight for Samsung to open the next generation of color TV market, and another good news about OLED is that due to the experience of absorbing LCD, the OLED package in Korea is sufficiently complete, whether it is material or equipment. The Japanese Army’s restrictions on the capital of Korean companies have become scarce.

In addition to the flagship product of the F8000 series 1080p, Samsung also demonstrated its latest production OLED TVs in addition to the 85-inch 4K TV S9. Samsung OLED TV design has reached the top level of the current TV products, the fuselage thickness of only 5mm, ultra-narrow frame, from a distance to see almost negligible.

OLED TV displayed at 2013 Samsung Forum in China

Samsung OLED TV products

In addition to OLED technology, the television industry in 2013 has a new hot spot, that is UHD concept. The UHD concept in the narrow sense is to adopt a TV with a resolution of 3840×2160. The UHD TV in the broad sense also includes intelligent processing functions, 2K conversion 4K image quality processing technology, and the like.

The Samsung S9 (international model S9000) is Samsung's first UHD TV. S9 official product model is UA85S9, is an 85-inch TV product (at the same time has a larger size model), the overall use of art palette design, with 4K resolution, while the pursuit of excellence in sound quality, known as timeless timeless. This product is epoch-making from panel technology, size to overall design. Panel technology and giant screen size Needless to say, the design features of the overall picture frame design and the combination of acoustic, beamline, suspension design and frame design are enough to surprise the world. In a sense, S9 is no longer Then there is a simple visual basic demand product, but it is a visual art.

The same time in the release of the F9000 in the image quality and design have a unique place, the use of a bow-shaped base and ultra-thin design of the F9000 series to give users a sense of space floating screen, and UHD resolution 65-inch large screen At the same time, it exhibits an amazing image quality. Like the UA85S9, its visual experience can only be described with shock. At this point, Samsung began to gradually surpass its peers in terms of overall design. Conceptually, visual perception is no longer limited to picture quality but an organic combination of picture quality and television design.

Summary: More and more OLED products are appearing in exhibitions and stores, which really made us feel the arrival of the new era of technological change in the image quality, and the concept of UHD has also emerged in the same period, bringing great surprises to consumers. Obviously, OLED and UHD will be the two basic elements that will be necessary for TV in the future. After Samsung launched a number of new products, we suddenly awakened us. The original Samsung has already been laid out in advance in the LCD era. Leading display technology and overall design make Samsung TV enough to be proud of the crowd. Looking into the future, UHD OLED TVs will be popular and people’s visual world will be pushed to new heights.

Edit summary:

At the beginning of the establishment of Samsung Electronics was engaged in color TV OEM business, in the era of CRT TV, Samsung is just a latecomer, but Samsung has been doing pre-technology accumulation and bold innovation, investment, after entering 2000, Samsung to use CRT to transform LCD The opportunity of upgrading will greatly increase the market share by virtue of the integration of the industrial chain. Today, Samsung has occupied the throne of the flat-panel TV sales championship for 6 consecutive years, and Samsung is one step ahead in terms of new OLED and UHD display technologies. Therefore, we have every reason to believe that Samsung will continue its dominance in the foreseeable future. We also hope to continue to see Samsung continue to create brilliant new products for people.

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