What advantages do LED companies need to transform smart lighting?

Internet companies are also constantly entering the field of intelligent lighting. Xiaomi, Jingdong and Alibaba have built their own intelligent platform systems to enter the smart lighting industry by finding partners. Is this competition a pressure or a driving force for LED lighting companies?

Guan Yong, general manager of Sunlight Lighting, said: LED lighting companies need four advantages to move smart lighting directions:

First, the production mode is professional and the quality is guaranteed. Sunlight-illuminated LED lighting products are mainly produced by themselves, and some products are outsourced. Sunshine lighting 80% is self-produced and 20% outsourced, so that there is a good grasp of lighting products raw materials and quality control.

Second, R&D investment is guaranteed, and there are brands and strategies for the development of smart lighting new products, which can form a wave of new products to hit the market. LED lighting manufacturing enterprises invest in R&D with their own funds, and Internet enterprise innovations involving smart homes and smart hardware are mainly based on risk capital investment. Although the current investment in R&D investment is large, the traditional lighting companies such as Sunlight have formed a long-term strategy for smart lighting in the future.

What advantages do LED companies need to transform smart lighting?

Third, the lighting company itself is more specialized in the products and services of the market and consumers. The development of intelligent lighting by Internet companies mostly relies on a single explosive product, which lacks the expansion of products in the lighting segment. For example, Sunlight Lighting regards intelligent lighting as the focus of future development. Through the investment in research and development of intelligent lighting technology, the company has developed a series of home intelligent lighting products, which are gradually being introduced to the market.

The basic work of lighting is to control light. Nowadays, it is an era of interconnection and interoperability. Dataization is an obvious feature. The products of intelligent lighting must follow the development of data. Office lighting must also realize the data, through the camera inherent in the lamp. Always understand the working status of employees. The future is a time of transparency, openness, and interconnected interaction. Sunshine's intelligent lighting choice wifi full-process control is in line with the requirements of the times. In the next sunshine, smart lighting products for commercial engineering will be launched. I believe that the smart lighting industry will surely become bigger and bigger. .

Fourth, the channel has an advantage. Lighting companies emphasize the application of professional services, channel advantages, such as commercial lighting, engineering lighting, outdoor lighting, the need for professional LED light sources and solutions, only professional lighting companies can take orders from customers. The European lighting giant Osram split gives us a good inspiration. This international manufacturer provides a table showing that they divide the lighting business into two types of business: one is a scale-oriented business, and the other is a technology-oriented business, which is scale-oriented. The business is sold and the technology-oriented business is retained. There are many professional service areas for lighting, and it is not possible to attack by single item explosion. Our lighting companies must think about how to strengthen their own advantages.

The data shows that smart lighting will provide an additional $10 billion market in 2014-2015. In the short term, LED smart lighting is about 1/4 of the commercial market, and the global commercial market is about $3 billion. The market is very big, but the foundation must be built well. Intelligent lighting must be done first,” that is, control light (IoT technology + dimming/toning technology) to achieve lighting effects (lighting design technology) to meet people's needs. (Humanities Care Research)...

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