The foreign media published an analysis article saying that at this Apple conference, the new Apple Watch highlighted its sports and fitness functions, instead of promoting it as a multi-purpose fashion accessory as before. This shows that Apple has made adjustments to the marketing focus of the new AppleWatch, with sports and fitness as its main selling point. In addition, AppleWatch's continuous enhancement of fitness functions may affect the sales of devices such as Fitbit. When Apple CEO Tim Cook released the Apple Watch two years ago, he claimed that the phone has many features, including displaying mail, calendar, weather, making calls, and so on. At the time, Cook also introduced the health features of the Apple Watch. However, when Apple released the new Apple Watch last week, the focus of the promotion has been clearly on sports and fitness. "We believe that AppleWatch is the ultimate device for a healthy life," said Apple Chief Operating Officer Jeff Williams. Main fitness This change highlights that Apple has adjusted the marketing focus of Apple Watch. Previously, Apple described the Apple Watch as a multi-purpose fashion accessory. Now, Apple has the fitness function as its main selling point. Apple's new Series 2 watch is water resistant to 50 meters, thanks to the company's custom speaker system. The system can drain water after the user wears the AppleWatch swim. Apple also partnered with Nike to launch a sports-themed AppleWatch phenotype with built-in GPS capabilities that help the device track users' hiking, running and cycling. Analysts said that since its launch in April 2015, AppleWatch has sold about 12 million units a year, but it has not yet proven that it can be as popular as the iPhone. Over the past nine years, the iPhone has sold more than 1 billion units. An rumored feature did not appear on the new Apple Watch: cellular connectivity. With it, AppleWatch can get rid of the iPhone's shackles and handle call calls separately. "They still haven't found a clear position, but are moving toward building a device that focuses on fitness and health," said JP Gownder, an analyst at market research firm Forrester Research. Still considering multi-purpose features However, Apple is still considering making the Apple Watch a multi-purpose digital accessory. Pacific Crown Securities analyst Brad Erickson agrees. "If you are an Apple, your bigger goal will be to use your device and ecosystem to provide users with more uses and enrich their experience," he said. Eriksson believes that the new Apple Watch may be eroding the sales of the main fitness equipment, including equipment from companies such as Garmin and Fitbit. Garmin spokesperson Amy Nouri said the launch of the Apple Watch will help more consumers understand the types of products Garmin produces. “It’s great to see Apple launching such a watch,†she said. “It’s well-known in the field of wearables.†"Given the rapid growth of the wearables sector, we believe there is still much room for growth in this market," said a Fitbit spokesperson. Cooperate with Nike to promote sports function The sports use of Apple Watch is mainly from the cooperation with Nike. The new Apple Watch Nike+ comes pre-loaded with Nike's latest running app, and the dial and strap are inspired by Nike. Despite the obvious Nike logo on the Apple Watch Nike+, it is unclear whether it will help Nike expand its market share in the highly competitive fitness tracking application market. Nike is the world's largest manufacturer of sports equipment. Nike has been focused on developing software since it abandoned its production of self-serviceable fitness devices such as the SmartBand in 2014. The latest version of the Nike+ app was released this summer, combining elements such as fitness and custom online markets to increase direct sales of company clothes and shoes. However, Apple Watch users can also download applications from Nike competitors, including the US sports equipment brand Under Armour, sports application Strava and so on. Headquartered in San Francisco, Strava offers GPS-based fitness tracking applications for runners and cyclists. A Strava spokesperson said the company has tens of millions of users. Since 2013, An Dema has spent more than $700 million to acquire multiple fitness applications. As of July this year, the number of registered users has exceeded 175 million. Apple's new Apple Watch, including the Nike-compatible version, will be compatible with Anderma's UA Record and MapMyRun applications. Nike said in a statement that the Apple Watch Nike+ will carry the company logo, and some features can only be synchronized with Nike's running applications, including using the Apple Siri voice command to start the workout. Bldc Motor,Brushless Dc Motor,Bldc Hub Motor,Brushless Dc Fan Wentelon Micro-Motor Co.,Ltd. , https://www.wentelon.com
