In 2017, the development and progress of video websites are obvious to all. Mango TV announced a profit, Netflix bought Youku "White Night Chase", the industry respected video sites. But is video site 2018 really "infinitely bright"? Video site into the standard battle, who is the standard who wins This summer's two popular online dramas: iQiyi’s “Uncensored Crime†and Youku’s “White Night Chase†not only sparked the praise of the industry’s soaring quality of content on the web, but also triggered content between video sites. The "standard dispute" of production and broadcasting. The length of the 12 episodes of Iqiyi's episode "Uncensored Crime" refers mainly to the American TV series broadcast season; Youku's episode "White Night" is 32 episodes with a large body. How much is the size of the super net drama to be the most suitable for the national conditions? Iqiyi and Youku have given different answers. On Youku “Autumn Festivalâ€, Yang Weidong, CEO of the Alibaba Culture and Entertainment Group’s Great Excellent Cool Group, believes that “China Season plays only serves super episodes and online dramas, and membership is paid for. The subject must be innovative. The space will be 24+/36+/48+ instead of 12–20 episodes. This is caused by the viewing habits of the Chinese opera troupes and the market conditions in China. This summer's two dramas, White Nights Chase and one of his peers further confirmed the Chinese style of seasonal drama, "so it will not copy the Korean drama and American drama model." The rapid rise of video websites requires the establishment of a series of “standards†in the process, including content production and broadcasting, marketing promotion and business models. It can be said that which video site's "standard" is more scientific and more reasonable, and the more likely it is that which video site will win. Sun Zhonghuai, Tencent’s vice president and CEO of Penguin Television once stated that “the entire industry has passed the flow-based enclosure stage and is experiencing an exclusive content-grabbing era with paid services as its coreâ€. At this stage, the "standard dispute" of content production and broadcasting is particularly important. The theater linear broadcast, trying to solve the problem of paying membership The "2017 China Internet Audiovisual Development Research Report" shows that the proportion of domestic online video users' payment continues to grow in 2017, with more than 40% of users paying for video and paying awareness has been developed. This is undoubtedly a great advantage for video sites. However, it should be noted that although the number of paying members who spent more than 40 yuan per month last year increased from 20.2% in 2016 to 26.0% in 2017, the absolute value of this ratio is still low. According to the average monthly fee of 20 yuan, that is, more than 70% of the members paid less than two months on average. The payment gap is still serious. For video websites, how to attract users who have paid fees for continuous payment for a long time will become the key to the success or failure of the "payment model." Whether video sites can continuously “feed†the premium content that paying members like is the most important factor. In 2018, iQiyi will set up the “China Youth Theatreâ€, the first theater in the Chinese Internet, and will launch a number of youth dramas: “Summer of Bubbles,†“Sweet Crit,†and “Cool Health Can Not Be Sadâ€, For you, I would like to love the whole world, "Dear Living Deity" and so on. Trying to attract the target audience as loyal paying users for a long time through the linear broadcasting of the content of the type of youth. Youth theme is one of the most popular themes of the Internet drama, and it is very attractive to young users. The iQiYi “love youth†theater should be a good choice for relieving the payment gap problem. Clicks are gradually weakened, and the length and number of people are valued "Traffic" fraud is one of the "black clouds" that enveloped the video site in 2017. Based on the analysis results of false traffic data as a basis for decision-making, a series of major business strategies, such as video content recommendation strategies, copyright procurement strategies, advertising cooperation strategies, and server layout strategies, will face enormous risks, just like building on the beach. Like the castle. Iqiyi and other video sites could not afford to be disturbed and began suing the company. In addition to counterfeiting, click indicators should not be used as an evaluation standard for measuring the influence of net content. This is because the amount of clicks does not reflect the size of the audience, nor does it reflect the loyalty of the audience. This is a very rough indicator. At different stages of development, different data indicators are needed to describe and guide the direction of development. Whether it is the current payment stage of the membership or the future stage of large-scale entertainment, the traffic indicators have become outdated and require new data evaluation indicators to replace them. For example: duration, number of new members, etc. Youku’s newly released “Netizen†sub-accounting standard has broken the industry practice of splitting accounts based solely on playing volume, adding the duration of play and the two dimensions of membership. The playback amount represents the degree of recognition, the duration of the play represents the degree of love, and the member pulls the new one (Youku's bonus item at this stage is the member's pull). It is believed that this will not be a case. In 2018, the duration of the viewing and the introduction of new indicators by members will become more and more important. The explosion of self-made content quality and quantity promotes the upgrading of the content industry The quality of self-produced content on video websites, represented by "China Hip-Hop" and "White Night", has improved by leaps and bounds in 2017. Like the trend that Silicon Valley in the United States is reshaping Hollywood, video websites backed by BAT are also subverting the domestic content industry. The boundaries between U.S. film and television media companies and technology companies have become increasingly blurred in 2017. After Netflix announced that it would invest $6 billion in content, Amazon announced that it would spend $4.5 billion on content. Even Apple announced that it would invest more than $1 billion in content production. Mr. Suo Furui Zheng Weidong believes that the division and interweaving of the TV platform and the network platform will bring opportunities and challenges to the content system. The play to the bank is not only reflected in the changes in quantity, but also there is no shortage of internal demands for industrial chain adjustment and changes in the competitive landscape. The content creation industry's competitive landscape, production and broadcasting modes, and announcement methods have all or will be subverted in the “BAT†battle. The full value development of the IP industry chain has become the norm. The full development of IP industry chain in-depth value can truly explore and utilize the value of an IP. However, due to various forces, the current IP owners have been able to truly integrate all kinds of resources and there have been very few successful cases of all-round development of an IP. With its powerful resource mobilization and integration capabilities, video websites are expected to make achievements in the comprehensive development of IP industry chain in-depth value. Take the iQiyi "China Hip-Hop" as an example. "In addition to the mature forms of business cooperation, the industry has pioneered the hip-hop advertising song and achieved marketing promotion through a series of methods: The successful opening of the hip-hop theme store and development with McDonald's. Hip-Hop derived street fashion brand R!CH and signed hip-hop artist business. In addition, China's Hip-Hop LIVE National Tour concert will be launched on December 23, achieving the full development of the IP industry chain in-depth value, multi-link upgrade. Consumer happiness experience." After the super-television drama "The White Night Crushes" was popular, Youku immediately organized the original team to create "The White Night Chase 2". Another masterpiece of screenwriter fingerprinting "White Night Reborn" will also be film and television. In addition, Youku will create spin-offs in the White Nights world, and several works will form the entire "White Night World View." Emerging content parties are attached to video sites, and traditional film and television companies are in large numbers. The stable video site from the multi-platform melee to the BAT, means that the video site's voice as a platform for broadcast and content parties will be greatly enhanced. “Shoppers bully customers†and, similarly, “the offense will be bullied by shopsâ€. The relationship between broadcasting platforms and content parties is expected to reshape. Yang Weidong, president of Alibaba Culture and Entertainment Group's Great Excellent Cool Group, believes that from conception to planning, broadcasting to operation, serialization to derivative development, platform and content parties are deeply bound, and as a platform, they must respect content, understand content, and support content. , In-depth participation content, together with the content side to develop the broadcasting and production relations that can be managed; as the content side can also understand the platform characteristics, understand the platform's data, and the platform side to do user operations and content operations. For example, if the video website’s profit is not ideal, as the producer, the first problem is that the work cannot be sold. In a word, it is not to sell white powder. There is no way for the heart to sell cabbage." It can be imagined that in the future, the three major video sites will form a pattern of the attachment of a number of emerging content producers. They will be deeply bound to each other and form a symbiotic relationship. Recently, Huayi Brothers held a conference for the first time in the history of drama, variety shows and online movies. Wang Zhonglei expressed his feelings about the changes in the environment and content of the Internet drama in the past two years. Huayi Brothers released a new list of 19 episodes in one breath, of which more than 70% of the works focus on the online broadcast platform. The veteran film and television companies have entered into the production and broadcasting of web content, which will greatly enhance the quality of the online drama. Video sites will also be happy to see it. To sum up, the surging competition on the surface of video websites brings about the changes in the media competition and the undercurrent of the content production and broadcasting industry. The only certainty is that subversion will continue in 2018.
Open the smart live streaming screen,use our remote control,choose your connect method,wired and wireless,if you are using a android mobile,chose android wireless projection menu,find the screen projection tools in your mobile,and then search the nearby device,you will find an ID and a pin number,click connect.wired connect,use a usb line to connect the screen,you need to download an screen projection apps called flybytemirror,following the instructions,finish the downloading and install,after all these being done,the connection between your mobile and screen finishes.an iPhone can directly connect the screen with its internal tools airplay.after done all these,start your live streaming,you just to pay attentions on the screen,put your mobile away,enjoy your live streaming.
Lcd Touch Screen For Live Broadcast,Mobile Live Broadcast Touch Screen,Lcd Touch Screen Live Streaming Display,Smart Digital Live Streaming Screen Jumei Video(Shenzhen)Co.,Ltd , https://www.jmsxdisplay.com
