21 low-cost marketing strategies

To make your business a public focus, you don't have to spend a lot of money.

Cynergy Systems, based in Washington, DC, employs more than 100 employees and generates $10 million in annual revenue. It does not care about marketing expenses. However, the company’s founder and president, Carson Hager, emphasized the use of creative, low-cost marketing strategies. "Traditional advertising is not suitable for us," said Hagrid. "We will not spend millions of dollars on this."

Remember: Before preparing to invest a large sum of money for your next promotion plan, please check if you can use the following 21 low-cost methods to help your company get attention.

1. Creating a Blog Hager believes that you can create a free blog space on a dedicated blog service website and write interesting articles related to your business. To increase traffic, you can post comments on other related blogs and link back to your own blog.

2. Denise Dorman, founder and public relations expert of fostering loyal customer Write Brain Media, believes that fostering loyalty programs can bring many repeat customers. When they become loyal customers, they can provide them with only members. Enjoy shopping notices, discounts, important industry news, or products and services that are only available to the company’s best customers. If you buy again, give them discounts, gifts, or other incentives. Create emotional connections between your products or services and customers, and you will become a brand name in their hearts.

3. Information is distributed through like PRWeb. A free, low-cost news and information distribution site like com can help your business to promote online. Others include Mininova. Org and i-Newswire. Com and other sites.

4. Excavating Data To make GreenTango restaurants more efficient, Billy, 37, and Alissa Maupin, 36, began offering online ordering and texting. While making customers happy, these features that bring convenience to customers also bring an additional advantage: these online and SMS ordering information make it easy for companies to set up a database to track the registration and consumption on the system. Nearly 4,000 customer shopping habits. The three-person restaurant has annual sales of about $1.5 million.

5. Oral propaganda Kobler recommends making verbal announcements where your clients are present: as a local trade association meeting, a national investment promotion conference, or as a guest lecturer at a local college or university. You can also hold a preaching activity in the company. "You ask your customers and potential customers to come and then let your distributor support you, let them pay for this activity or provide some latest products." Place it in the window for the event."

6. Scott Cooper, an e-mail marketing marketing consultant and author of "Troubleshooting and Pitfalls in Marketing," suggests that once you have collected enough customer purchase patterns, seasons, in your internal database Data such as sexual needs and product preferences are used for marketing. Using this information, you will be extremely successful with targeted e-mail, direct mail, and in-store promotions because of data analysis support.

7. Making Employees Sales Tools Green Tango employees have different brand information on T-shirts, hats, aprons and even buttons. Billy Maupin said: "When we introduce a new product, you can see it on the staff's uniform." To increase sales, employees need to be trained to promote some of the products on the menu.

8. To conduct a survey through a self-designed? Investigate to expand your publicity. Investigate what your audience thinks are important to your audience and regularly publish survey results relevant to your business.

9. Reward gifts whenever customers give translation company Choice Translating Inc. When they bring a business, they receive a gift: a high-quality gyroscope (with a company logo) or a handicraft from Peru. Michelle Menard (Michelle Menard) founded the company. She said that customers will be very excited. Each gift is only $5, but "customers will be ecstatic" and will always remember her company.

10. Using the power of the group Doleman believes that you can post your company profile on social networking sites such as Facebook, LinkedIn, and My Space, and you can create a group of your own. You can exchange some information online with fellow users for free. In addition, each time a new user joins the group, the name of the group will be displayed on the personal profile page in real time. "Publishing announcements through groups is a good way to promote yourself."

11. Moping, an industry expert, and his partner designed a special menu for salads for Green Tango. He said: “As the saying goes: 'Be good to do it', we want to be the best in a particular field.” You can also Do it. Kobler said that business owners can try to obtain a certificate from a non-academic project in a particular college or university in a particular field, or obtain a certificate from a trade association to improve the credibility of their experts.

12. Use well the resources you have. Köbler believes that you should use all kinds of communication and contact information as marketing opportunities. Mark your product or promotion information clearly in letters, invoices, mailings, and other forms of communication. Place your LOGO on your envelope or postcard and place your LOGO, contact information and links to the discount and information pages on your website in your email signature.

13. There are plans for the end of the year. In the last month of the year, check out your editorial schedule for the target media in 2009. Dorman said: "You can easily find the content on each magazine's website, browse the topics of each program, and then make a table so that your company can appear in related reports."

14. The contest then repeats that when Green Tango entered the “Best Salad” final in a local newspaper, Moping and his partners immediately posted a message: They sent out a batch of emails to their customers. Dorman believes that participating in competitions sponsored by the media, trade associations and other organizations is a good idea.

15. Doleman, using the reader’s letter, believes that if the report about your company is suspended, you can often comment in the form of “letter from the reader”. Your comments will be seen by the original creator of the story, and will also draw the attention of the editors. You may become the object of their future reports.

16. Post video advertising Haig believes that digital video cameras can be used to create videos of company-related information that can be uploaded to YouTube, Google Video, and other video sites for free. The Cynergy Systems Software Development Company produced a simple in-room video about the employee’s funding and support for the company’s new ideas to market its system solutions. After posting this video, a company employee emailed this video to a friend. In 10 minutes, this video has been downloaded hundreds of times and has more than 200,000 times so far.

17. Make full use of the network Dorman advises its customers to put their company's information on Digg. Com, Squidoo. Com and Yelp. On com and other sites, "more importantly, let fans of your products or services continue to spy on relevant intelligence."

18. Street propaganda and customer face-to-face, especially in the B2B industry, may consolidate and may also ruin the relationship with customers. When Mannard planned to expand her business, she and her employees invited customers to visit on Halloween day, distribute chocolates and blessings together, conduct an interesting holiday-related greeting card collection, and then send e-mails to tell you that you can’t be personal. client. This activity jumped the monthly income by 22,000 U.S. dollars.

19. Take Advantage of Your Facade If your company is in a busy location, put some signs or banners on your building for marketing (of course, first comply with relevant regulations). Moping used some small signs floating in the sky. This kind of thing costs only $20 to $30. These signs make the promotion even more compelling and point to its restaurants.

20. Establishing a customer advisory committee Cooper recommends that customers be invited to participate in an advisory committee. This allows you to get feedback on everything from design to the latest advertising solutions. They may help you generate new ideas and discover new customers. The reward for this is a small gift or a special discount.

twenty one. Collaborate with People Most businesses can establish collaborative relationships with companies that are not competing for the same customer base. The restaurant operator, Moping, collaborated with a local personal training agency that trained green food followers as followers of health awareness. They placed an order before the start of the training course. The training organization handed the order to Green Tango and sent a salad to them after the course was over.

In addition to the need for some coordination of time, these techniques have little cost, but these small investments can be greatly rewarded by the increasing popularity and the expansion of new customers.