The emerging trend of the global IT industry represented by smart terminals

The global financial crisis has caused the IT industry structure to further adjust. The smart terminals represented by smart phones and tablets are the most obvious. At present, the three major international giants in the field, Apple, Google, and Intel, are constantly adjusting the mode of industrial development from the following aspects:

The first is to protect intellectual property rights and patents, and actively promote the development of hardware and software integration, such as Google's acquisition of Motorola's mobile, further protect the Android operating system, enhance competitiveness through mergers and acquisitions, change the operating mode of the Android operating system, and seek new business models.

The second is to speed up mergers and acquisitions financing and strong cooperation to form a multi-big monopoly competition in the industrial structure, such as Apple to ensure the iPhone and iPad display capacity, plans to invest nearly one billion US dollars to Sharp.

Third, vigorously integrate and effectively use and improve the global industrial chain, and promote the development and cooperation between the entire industry chain and the industrial chain with the core advantages of the industrial chain. For example, Apple strengthens cooperation with LG, Toshiba and Sharp in the upstream, and establishes retail stores at the same time. , Experience Center, and Apple Store, a mobile web version, have deepened their marketing channels, improved and integrated the industry chain.

Fourth, innovation is the driving force for development, improving the industrial design of products and meeting the diverse needs of consumers.