4K TVs account for 35% of global TV shipments in 2017

The latest "4K ultra-high-definition consumer market tracking" report by analyst firm Futuresource Consulting pointed out that the ultra high-definition television market has experienced significant growth. The number of 4K content is also growing, but what consumers see is limited.

Futuresource predicts that in 2017, 35% of TVs sold worldwide will be 4K TVs, and global 4K TV coverage will reach 8%.

High Dynamic Range (HDR) has become a new battleground for equipment manufacturers. However, the transfer of consumer information is more difficult than the improvement of resolution. Since there is no universally accepted standard to define how much equipment is better than the standard dynamic range to call HDR, the term HDR is at risk of devaluation. There are many products in the market that have HDR names but perform poorly. There is almost no visible improvement.

The Ultra HD streaming media market continues to heat up. With the launch of Roku, Amazon, and Apple’s new Ultra HD devices, the 4K model has captured 36% of the streaming media players sold in 2017.

Video-on-demand vendors will continue to accelerate development in Ultra HD content. Netflix has more than 1,000 hours of ultra-high-definition content, and Apple, Google and Amazon have also adopted Ultra HD as a "new focus." The 4K resource on Apple’s iTunes is priced the same as HD, which makes Amazon and Google also lower the price of 4K content resources.

Futurestan Market Analyst Tristan Veale said: “Ultra HD content is increasingly becoming the standard for mainstream SVOD services, and many services offer no extra charge when providing Ultra HD content.

By the end of 2017, more than 33 million homes worldwide will have 4K TVs and SVOD services with Ultra HD content. SVOD suppliers do not face the same content transmission issues as broadcasters, and the IP transmission approach also greatly reduces interoperability issues. Therefore, the amount of content on these platforms is expected to continue to grow. ”

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