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Recently, Centennial Electric held a press conference on the “Dial-up†automatic switch socket at its headquarters in Ningbo. Through this opportunity, we came into contact with Hu Bainian, the chairman of “Bai Nian Electricâ€. Perhaps it is the history of overseas markets for many years. He is a native of Hu Bainian of Zhejiang. He is optimistic, open-minded, self-confident and humble. He has the sensitivity and speed of Zheshang in his body, and the vitality and fashion of Shanghai businessmen. The combination of the two cultures has formed his unique personality charm. When it comes to how such an energy-saving product can be exploited in the domestic market, Hu Bainian can't find too much marketing strategy, but his products are blooming in 76 countries around the world, and he owns 70% of his own brand. . Hu Bainian’s thoughts are very simple. There is a saying that makes us particularly impressed: “Why is such a good energy-saving product used by every household in the country, and not in our own country? This is unreasonable, we have to give it to ourselves. What is left behind by the children and grandchildren? 1 This is a person, a company, and an appeal to China's energy-saving cause!
Energy saving, starting from "1 watt" "Home appliance market withdrawal: Hu total, Hello 0 dial a dial" automatic switch socket, is the main push product of this press conference, the main selling point of the product is energy saving, can you explain? How can you use your product to save energy? Can you give some examples?
Hu Bainian: This kind of "push-and-dial" automatic switch socket is very compact. It integrates a programmable cycle timing device on the basis of the socket, which can realize the function of automatic switching power supply for the electric appliance, so that the electric appliance can only be used. Power on in the first half hour. Take the electric water heater as an example, get up at 7:00 in the morning, you can set the power from 6:30 to 7:00, you can use the hot water after getting up; when you get off work at 17:00, you can set the power from 16:30~17:00. When you get home, you can wash vegetables with hot water to cook. The electric water heaters we use, many households use the hot water for convenience, so that the water heater will be energized for 24 hours, and a large part of the electric energy will be consumed in the repeated heating of the electric water heater. The 50 liter (1500 watt) ordinary electric water heater is automatically heated for 30 minutes every 3 hours, the heating time is 240 minutes per day, and the power consumption is 6 degrees, of which 4 kWh is the effective power consumption, and the rest is consumed in repeated heating. Electricity is an inefficient power consumption. If the power plug of the electric water heater is connected to the “push-dial†automatic switch socket, it only needs to be energized before, which can save 2 degrees of power and can put the hot water into use at the highest temperature. , greatly improving the efficiency of energy use.
"Home appliance market withdrawal: such a small problem, we usually do not care much, but according to your calculations, it really saves a lot of electricity, if the population, the number of years should be a small number.
Hu Bainian: Yes, still taking water heaters as an example. According to statistics, the number of urban households in China is 189 million, and the ownership rate of water heaters has reached more than 70%, of which electric water heaters account for 31.3%, and annual production and sales volume is as high as 11 million units. The rate of increase is nearly 20%. According to the calculation of the existing domestic electric water heaters in the domestic market, all electric water heaters are equipped with “dial-upâ€, and it is estimated that the annual energy saving can reach 100 million kWh, which is equivalent to several 1.5 million kW generator sets of a large thermal power plant. The total amount of electricity generated.
"The withdrawal of home appliances market: a small "dial" is really "four or two dialing", making a big article in small appliances.
Hu Bainian: And by using the "pick up" automatic switch socket, you can avoid many casualties caused by leakage and short circuit. According to the statistics of authoritative organizations, since 1997, there have been more than 1,000 accidents involving electric water heaters in China, and consumers have complained about 5,900. When using the electric water heater, the user's body is wet and the resistance is very low. If the electric water heater has a small leakage current, the life risk may occur. Therefore, the safety problem is the primary concern of the users and manufacturers of the electric water heater. After the electric water heater is equipped with a "pick-up" automatic switch socket, the safety problem of the electric water heater is solved. When the user enjoys the warm current flowing from the water heater, the “pick-up†has cut off the power supply, and the safety of the owner is automatically taken at regular intervals; in addition, “pick-up†reduces the number of repeated invalid heating of the electric water heater, so that the inner tank and the heating are heated. Tubes and the like will not cause thermal fatigue and stress fatigue damage in a short period of use, prolonging the service life of key components of the electric water heater, reducing the occurrence of electric leakage accidents, and both electrical protection and personal protection.
"Home Appliances City Withdrawal: So what is the other switch for the "switching" automatic switch socket?
Hu Bainian: The above is just an example. The “dial-up†automatic switch socket is suitable for almost any home appliance, daily color TV, refrigerator, computer, water dispenser, etc. It is not only used in the home but can be applied to all office, industrial, municipal and other electrical equipment. According to the average family, if the standby energy consumption of these appliances is added together, it is equivalent to opening a tens of watts of lanterns. The standby energy consumption of household appliances is a blood-sucking worm that is neglected by many households. It is inadvertently eaten tens of yuan of electricity every month. We also call it "electric mouse". If it is not well controlled, this "electric mouse" It will also become an "electric tiger." If every urban household loses 40 kWh of electricity per month due to standby energy consumption, it is equivalent to wasting 16 kg of standard coal and 160 liters of clean water for this purpose. Outdoor electricity is even more terrible.
"Home appliance market withdrawal: Yes, you just mentioned the concept of "standby energy consumption" What does this mean? Can you explain it to us?
Hu Bainian: The “standby energy consumption†of an appliance refers to the energy consumption of the product when it is turned off or does not exercise its original function. Most of the current household appliances have a standby function. When the power switch is not turned off, the electronic circuits inside these household appliances are often in a standby state, and everyone does not pay much attention to the fact that the appliances are still consuming power at the moment. In recent years, with the rapid growth of standby energy consumption and the environmental problems caused by it, the international community has attracted more and more attention. In 2000, the International Energy Agency (IEA) proposed the "1 watt plan" to the electrical appliances of its member states. Product manufacturers and vendors launch energy-saving initiatives with the goal of implementing a 1 watt standby energy action by 2010. At present, this program has received positive response from the European Union and the United States.
"Home appliance market withdrawal: China is a populous country. For us, energy is more valuable, and energy analysts and economists believe that China has become a major waste of electricity in the world. China is building a conservation-oriented society, and energy conservation should be the top priority of this major initiative.
Hu Bainian: Indeed, in June this year, Shanghai held the first "1 watt forum" in China. As a prelude, China blew the horn of the "1 watt plan". As China began to vigorously promote and gradually implement energy-saving plans, reducing standby energy consumption is the entry point for energy conservation and is currently a hot spot. An energy-saving industry with market potential of several trillion yuan is taking shape. In this context, the "push-and-dial" automatic switch socket, which is characterized by energy saving, safety and environmental protection, has been widely used in China. Returning energy to China
"Home appliance market withdrawal: "Dial a dial" automatic switch socket, is a very good product, you have done 13 years of export, can be described as "wall outside the flower wall outside the incense", at the beginning of your consideration, only do Exporting instead of domestic sales?
Hu Bainian: In fact, energy saving (reducing standby energy consumption) is an easy task, as long as the appliance is automatically turned off when it is in standby mode. Centennial's "pick-and-draw" automatic control socket exported more than 6 million pieces last year, but the domestic understanding of the concept of standby energy consumption is too late. At the beginning, everyone thought that China was a country with great resources, and did not pay much attention to energy conservation. No one knows. At the beginning, we also sold in China, but it was difficult to open the market. Therefore, all of these good products were exported to foreign countries and have been exported to more than 70 countries and regions within a few years.
"Home appliance market withdrawal: "Hundred Years Electric Appliances" (Fuding) has been working hard for 13 years abroad, and now it has returned to China from overseas markets, and has invested heavily in creating its own brand. What is the consideration?
Hu Bainian: In fact, it should be back! In the past ten years, we have watched other countries save energy and become rich. In China, we are slowly swallowed up by this unnecessary energy consumption. We are in a hurry. Why are such good products used by every household in foreign countries, and we are ourselves The country does not use? This is unreasonable, we have to leave something for our children and grandchildren! Nowadays, the slogan of a conservation-oriented society has already screamed and become the consensus of the whole society. The people's awareness of energy conservation is getting higher and higher. It can be said that now that it has reached the mature opportunity to promote this high-tech product to the people, so the century-old electrical appliances began to return to the motherland. Domestic sales, let the people also use this energy-saving good product to make a contribution to China's energy-saving cause.
"Home appliance market withdrawal: "Dial a dial" automatic switch socket, although it is mature in foreign markets, but it is almost a blank in China, consumers have little knowledge of it, for such a new product, Domestic consumers still have to have an introduction period. What kind of promotion method does the 100-year-old electric appliance prepare to let domestic consumers recognize this product and popularize its use?
Hu Bainian: First of all, investment promotion, we will find agents in the country, and establish a perfect domestic sales network at the fastest speed, so that every city in the country has our agents, we will work with agents to promote this. A product. Followed by advertising and soft-text propaganda. We are ready to launch our advertisements in various central stations, and we will promote this product in major paper media and online media throughout the country. Finally, there is strong support from the government.
"Household appliance market withdrawal: a new product is put on the market, the channel is very important, then the "pick up" automatic switch socket, what measures will be in the channel strategy? Hu Bainian: First of all, the store that builds its own products. Starting this year, we will set up our own franchise stores in major and medium-sized cities across the country. Secondly, all the big stores and supermarkets, such as Carrefour, Wal-Mart and other famous hypermarket supermarkets, we will enter. Once again, it is bundled with the national appliance companies, and they will launch our products while they sell electrical appliances.
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