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[High-tech LED News] "The overall sales of Midea Group last year exceeded 110 billion yuan, while the traditional lighting giants did not exceed 4 billion." Meng Ling, the brand director of Guangdong Midea Lighting Electric Manufacturing Co., Ltd. (hereinafter referred to as "America's Lighting"), told Gao. The LED reporter is full of confidence. "The positioning of the beautiful lighting is 'the overall energy-saving lighting innovator'."
Although the lighting of the United States is a new industry, there is reason to be excited. The huge driving force of the Group and its comprehensive strength in terms of capital, talents and channels have also provided a strong backing for the rapid development of the United States. 
At present, the lighting of the United States is mainly divided into three major industrial plans of lamps, light sources and electricians. The products involve home lighting, commercial lighting, outdoor lighting, LED, switch sockets and other products.
"The lighting of the United States has been positioned as the 'integrated energy-saving lighting innovator from the beginning", and Meng Ling, the director of the US lighting brand, told Gao Gong LED reporter. “Including the home appliance industry, we have determined the development ideas for mass production and large-scale distribution, and ultimately provide consumers with cost-effective products through scale and industrialization.â€
“The layout of the overall energy-saving lighting innovator depends not only on the speed of development of the United States, but also on the speed of development of the beauty of the United States. Midea’s lighting enters new areas, not step by step to do a product or a series of products. It is combined with the power of capital operation to do all-round energy-saving planning." Meng Ling told Gao Gong LED reporter.
Faced with the phenomenon of homogenization of LED products, Meng Ling said frankly, “As a big brand, we are taking a different path, understanding the needs of consumers, catering to the psychological perception of consumers, and providing consumers with more choices. ."
"At this stage, the traditional channel advantages of LED lighting products have not yet been exerted, but as the market matures, LED lighting products will gradually be extended to the field of home applications. By then, the existing terminal channels of the United States will play a big role." 
Beautiful lighting: to be the overall energy-saving lighting promoter
Text / "High-tech LED" reporter Tang Guirong