Break the traditional concept, gorgeous surface television sales to counterattack

On August 8th, the 2nd Surface Display Gathering Forum of 2017 was held jointly by Samsung Display and China Electronic Chamber of Commerce in Beijing Yanqi Lake International Convention and Exhibition Center. In this forum, not only the data on the successful counterattack market of curved TV was announced, but also the future strategy and planning of major merchants. Curved surface TV, finally sounded the horn.

The second surface display forum was held in Beijing

At the seminar, the “2017 China TV Market Semi-annual Summary Report” jointly issued by the China Electronics Video Industry Association and Avid Cloud Network (AVC) showed that in the first half of 2017, China’s domestic color TV retail volume was 21.81 million units. It was down 7.3% year-on-year and retail sales were 74 billion yuan, up 4.3% year-on-year. However, in the general environment where the color TV market is depressing as a whole, curved TVs have achieved the momentum of “sales counterattack”.

Jia Dongsheng, general manager of Zhongye Times Market Research Co., Ltd., stated that “In the first half of this year, domestic curved TVs have risen by 47%. According to the data of May this year, the penetration rate of 48-inch and larger-size sales exceeded 18%. The share has reached 23%.” And he also pointed out in the report, “The sales volume of curved TV in the Chinese market will exceed 4 million units in 2017, and will exceed 6 million units next year.” At the same time, the general manager of TCL Multimedia Product Center. Zhang Shaoyong also revealed that in the domestic TV market last year, TCL's curved TV sales had already exceeded 700,000 units. A number of data are sufficient to fully show that the era of curved television has come, and is in the "aggression" of the entire market share at a great pace.

A large number of data certified curved TV from the initial unapproved gradually to today's "out of the limelight", this road can be described as accumulative. As for the future development of curved TVs, major manufacturers are also arguing. Not only does it constantly try new breakthroughs in the form of science and technology, but it also gives its own attitude to future market pricing trends, in order to prepare for the preemptive opportunity and occupy the absolute dominant position of the market.


Curved TVs have grown explosively

For example, in the forum, Samsung demonstrated its ability to disclose its 65-inch Glass LGP, which was named "S-Curved." This new product adopts the integrated module structure of the whole machine, the ultra-thin design thickness is only 4.9mm. But its most unique feature is the horizontal and vertical surface design, the successful creation of a future-type spherical surface, to show the public Samsung's new concept for the display screen, but also pushed the seminar to another climax.

Various thoughts from either professional or creative clashes have brought this seminar to an end in warm cheering. However, the development of curved television will definitely not stop there. It is believed that we can wait and see what level of curved TV will reach in the future and how brilliant it will be.

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