Haier, look at China's home appliance sales market

A few days ago, a reporter visited a large-scale exhibition and found that Gree, Haier, Chigo, Galanz and other batches of household electrical appliance companies have handed out a bright transcript of overseas sales through continuous innovation. At the Gree GMV6 artificial intelligence multi-line promotion meeting, the reporter saw that the product is a smart air conditioner that will see the "face" of the sky. It can automatically adjust the winter defrost mode and standby mode according to the weather prediction parameters.

A few days ago, a reporter visited a large-scale exhibition and found that Gree, Haier, Chigo, Galanz and other batches of household electrical appliance companies have handed out a bright transcript of overseas sales through continuous innovation.

Haier, look at China's home appliance sales market

At the Gree GMV6 artificial intelligence multi-line promotion meeting, the reporter saw that the product is a smart air conditioner that will see the "face" of the sky. It can automatically adjust the winter defrost mode and standby mode according to the weather prediction parameters, which not only improves The comfort of the air conditioner also achieves maximum energy saving, which can reduce the opening time of the electric heating by 80%, and achieve the standby power consumption of the outdoor unit as low as 1W.

Ouyang Jun, deputy general manager of Gree Electric ’s overseas sales company, told reporters that Gree has always focused on technology research and development, and the number of technical staff alone has reached 10,000. Previous ultra-low temperature heating air conditioners and photovoltaic air conditioners won two major projects in the United States with their world-leading technologies.

At the Chigo booth, the 200 smart kings known as "the best air conditioners on the market" are prominently placed in the center of the booth. They can be controlled by mobile phones and iPads for cloud control, as well as fire protection, anti-theft and other "black technology" blessings.

ALBERT, who is placing an order for the micro-baking and steaming machine in the Galanz exhibition area, said that he has been engaged in the home appliance trade for 30 years, and he really feels that China's home appliance products have been upgraded from Chinese manufacturing to Chinese creation. Many technologies are leading and even unique in the world. Really Very competitive.

Zhang Qingfu, vice president of Haier Overseas Electric Industry Co., Ltd., told reporters that in the face of the changing international trade environment, Chinese home appliances can no longer rely on low prices for sales, but rely on continuous innovation to occupy the high-end market. "In addition to 'going out', 'go in and go up'!"

Data show that from January to February 2018, Haier's export volume increased by 22% year-on-year, ranking No. 1 in the industry. Among them, high-end T-door refrigerators grew by more than 50% in Europe and achieved the first share, reaching 47% in France and 49.6% in Spain, accounting for nearly half of the country. Haier has also achieved a counterattack in Japan, a home appliance powerhouse, and the Internet of Things commercial washing machines continue to maintain the number one position in the market. In the coming June, Haier will enter the British Royal Department Store J Department Store, France's largest retailer D Mall has "specially approved" 10 brand islands to welcome Haier to enter, this is the first time that Chinese brands have entered the store.

Zhigao and Galanz, the two “going out” local home appliance brands in Guangdong, also rely on high-end and intelligent strategies to win brilliant overseas transcripts. According to the annual report of Chigo Holdings, revenue in 2017 was 10.7365 billion, an increase of 15.4% year-on-year, of which business growth in the Americas, Europe and Oceania were 50.1%, 31.1% and 11.8% respectively. In the first quarter of 2018, the overall export growth of Galanz products in Europe, America and countries along the “Belt and Road” reached 20%.

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