High-power energy-saving lamps enter the major integration period

In the current domestic industrial lighting field, HID light sources, high-power energy-saving lamps, and LED lighting are all in parallel. HID, as a traditional light source, also occupies an absolutely dominant market. High-power energy-saving lamps are widely used in manufacturing plants, and LED lighting is still in the stage of technological development. Faced with many practical problems.

At the end of 2010, the application of demonstration projects for semi-conductor (LED) lighting product applications jointly announced by the National Development and Reform Commission, the Ministry of Housing and Urban-Rural Development, and the Ministry of Transport and Ministry of Transportation and Transportation officially set a tone, indicating the need for large-scale promotion and application of LED lighting products. LED lighting in major projects, the penetration rate will also be greatly improved, the bulk of the user market will be further eroded, and the first to be the same is the pursuit of efficient, energy-saving high-power energy-saving lamps. Therefore, people in the industry are constantly exclaimed: "The wolf in the high-power energy-saving lamp market has come."

Is this true in the real market? What is the future pattern of the high-power energy-saving lamp industry? How can a truly competitive company develop a development path?

High-power energy-saving lamps have entered a period of rapid development

At present, the world advocates energy conservation and environmental protection, and the country is also promoting energy-saving lamps with great efforts. The significant advantages of high-power energy-saving lamps, such as energy-saving features, cost-effectiveness, convenience, and outstanding color rendering, have replaced the incandescent and mercury lamp markets and gradually replaced them. The metal halide lamp, sodium lamp part of the market.

According to relevant companies, in recent years, high-power energy-saving lamps have developed rapidly in China and are gradually entering the world market. They have played an important role in the replacement of fluorescent lamps in China's and the world's electric light source industries. China has also become an international market with large power. Power-saving lamps are the core product production and supply base; China's high-power energy-saving lamps have been from 36-65W to 125-250W ultra-high-power integrated energy-saving lamps, the varieties include 3U, 4U, 5U, 6U, 8U straight tube and spiral series .

Before 1997, the power factor of China's electronic ballasts has not yet exceeded 0.93, and the input power is still at the level of fluorescent lamps below 40W. Within just a few years, China has not only emerged a large number of high-power and ultra-high-power energy-saving lamps that integrate R&D and production, but also has made great progress in terms of product stability and reliability. According to incomplete statistics from related departments, in 2009, the market capacity of China's high-power energy-saving lamps has approached 8 billion yuan, and has grown at an annual rate of 30-50%. In contrast to the high cost, LED lighting technology to be improved, high-power energy-saving lamps are in a period of rapid development, is the mainstream of the market's mainstream lighting.

The rapid development of high-power lighting industry has provided rapid growth space for many companies, and has produced a number of representative professional high-power companies and brands, and formed six major companies in Shandong, Guangdong, Zhejiang, Jiangsu, Fujian and Shanghai. The main producing areas have initially formed the industry leading brand pattern. Taking Shandong Keming Optoelectronics Technology Co., Ltd. as an example, more than 10 years ago, Keming was still a little-known lighting accessory company. Through its specialized high-power lighting positioning, it has now been fully developed from product design, Mold development, injection molding, PCB circuit design, capillary production, complete lamp assembly complete industrial chain structure.

Keming currently has 10,000 sales terminals covering the first, second, and third-tier cities in the country and will reach 50,000 in the next 2-3 years. Comin has already served 1 million enterprise users (including well-known home appliance companies and national top-level large-scale stadiums. Etc.) At present, the production capacity of high-power energy-saving lamps is 30,000 cigarettes per day. After the relocation of the industrial park that is about to be completed this year, it will form an annual production capacity of 80,000 units and a daily production capacity of 100,000 barrels per day. Keming has become a pioneer in the industry. leader.

High-power industry calls for benchmarking companies

Although the high-power energy-saving lamp industry has experienced a period of rapid development in China, no matter in the industry or in the entire society and the country, high-power energy-saving lamps have not received enough attention from all walks of life. The reason is that the industry standards are not clear on the one hand. On the other hand, the lack of strong leading enterprises has resulted in the lack of voice power for high-powered energy-saving lamps at the industry and national level. Compared with other types of energy-saving products, there is still a certain gap. It is precisely because of this that Koming only invested heavily in the construction of an industrial park last year. The Koming Industrial Park that was completed this year covers an area of ​​106 mu, which is an important part of Koming's corporate strategy. According to industry sources, high-power energy-saving lamps have always lacked effective integration, and even the largest light source company's high-power energy-saving lamps did not exceed 5% of the total output value of high-power energy-saving lamps.

With the gradual rise of the LED light source market in recent years, the purchase cost of LED raw materials has fallen at a rate of about 25% in recent years. Some experts analyzed that the year 2011 will be the beginning of the full integration of high-power energy-saving lamp brands. On the one hand, SMEs will be eliminated from the competition, and on the other, the rise of leading enterprises represented by Comin, while focusing on high-power energy-saving lamps. This core, to enrich and complement the product line. According to the person in charge of Shandong Keming, 2011 is the opening year of the “Twelfth Five-Year Plan”, facing the situation of national inflation, industrial restructuring, and macro-control. It can be predicted that the lighting industry will face a situation of reshuffling in 2011. Stronger and weaker players will become inevitable. The industry calls for single-product championships and calls for the power of benchmarking. Comin faces this large-scale industry reshuffle. Has been fully deployed and prepared.

High-power energy-saving lamps have been increasingly accepted by the average consumer as the country and the media have promoted and guided energy efficient lighting products. Their purchasing groups have gradually penetrated into some communities and villas from past factories, stores, and other commercial sites. Group of outdoor lighting. However, the current situation is that “product homogeneity is serious, and market price competition is fierce.” In the face of the high-power energy-saving lamp market, a company CEO publicly talks about the helplessness of high-power energy-saving lamps. In fact, the competition in the high-power market is far from the product itself, but the comprehensive competitiveness of a company. Some leading companies are already planning the future.