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In the “baptism†of the 2009 financial crisis, “Lumingâ€, which started with Luminous Powder, relied on its own resources and strength to adjust its industrial and product structure, strengthen its independent innovation capability, and actively respond to risks and challenges, on the basis of consolidating existing customers. The company has increased the development of commercial lighting and urban lighting, and achieved annual sales of 170 million yuan, an increase of nearly 40% over 2008. The dragon of "Lu Ming" took the wind and waves and stood out from the tide of the financial crisis.
Liang Xudong, CEO of Luming Technology Group, introduced the basic business situation to the reporter.
Status: Foreign trade orders plummeted domestic sales soared
Under the situation of accelerating global financial crisis, European and American countries were deeply affected by the financial crisis, and the shortage of funds was weakened, which led to the economic depression of many foreign trade enterprises, especially the “Lumingâ€, which is an export-oriented high-tech industry, also suffered a certain impact. Overseas export orders fell sharply and almost fell to freezing point.
Luming chip production workshop.
Orders plummeted, but domestic sales will be filled. The policy of the country to stimulate domestic demand and develop strategic emerging industries is undoubtedly not an opportunity for the “Lu Ming†of the financial crisis. At present, the state is actively promoting the development of the semiconductor lighting industry. Recently, the government has invested 4 trillion yuan in infrastructure construction to stimulate domestic demand, including the construction of airports and subways, which has brought a rare opportunity for the development of “Lumingâ€. At the same time, the state advocates energy-saving emission reduction, urbanization process acceleration and LED big screen with the help of the Olympic Games "Water Cube" project to a certain extent also promote the popularity of LED lighting products.
Positioning: "One size fits all" to concentrate on both ends
In the face of the 2009 financial crisis, “Lu Ming†will clearly position itself in the industrial chain and focus on the upstream and downstream of the semiconductor industry chain in Liaoning Province. Liang Xudong, executive director of Luming Technology Group, told reporters that “taking a one-size-fits-all approach to fine and fine-tuning the upstream and downstream of the semiconductor industry chain. In terms of chips and epitaxial wafers, we launched our own innovative ITO products in 2009 with high brightness and single Features such as small size quickly opened up the market and maintained a high growth rate."
It is reported that “Lu Ming†has rapidly improved its LED large-screen manufacturing and quantitative engineering implementation capabilities downstream of the industrial chain, expanding its brand and popularity in this field and achieving outstanding results. For example, the state-owned Chongqing Grand Theatre's embarrassing glass screen shines between the two rivers, and the projects developed in cooperation with various places are everywhere. The Hongfu Building's embarrassing screen is the largest display in Asia and will be completed by the end of April 2010.
For the people: lowering prices and gradually developing into civilian lamps
In 2009, Lu Ming’s lighting, landscape lighting and urban road lighting projects outside the building were all over the country. In this interview, the reporter learned that “Lu Ming†will also take the “mass route†to reduce product costs and gradually The LED lighting has been developed into a civilian light and has entered thousands of households. Liang Xudong, CEO of Luming, told reporters that LED lighting is very environmentally friendly. It saves half of the electricity consumption in energy saving compared with other energy-saving lamps. The price will be reduced by half year by year, and the LED lighting has no ultraviolet light, and there is no radiation to the human body. Injury, "especially for girls, there is no radiation to the skin." Liang Xudong said humorously.
Outlook: Maintaining upstream advantages to build downstream visibility
For the goal of “Luming†in 2010, Liang Xudong said that 2010 is a crucial year and will continue its strategic positioning in 2009 to build two industrial groups in the upstream and downstream of the semiconductor industry chain to maintain the upstream capacity advantage. At the same time, the downstream will become a well-known domestic brand. "This year will increase capital investment, increase the scale of upstream production, and maintain competition and cooperation with No.1 while maintaining No. 2." On the quantitative indicators, Liang Xudong hopes that on the basis of 2009, "Lu Ming" Sales and profits will increase by 30%-40%, and in the third time in the domestic semiconductor lighting industry, the top three in the real estate, five years in the international footprint. 