Nokia wants to block Android expansion with low-cost Windows smartphones

February 28 news, according to foreign media reports, Nokia will be in the second quarter of this year to sell a 189 euro ($ 254) Windows Phone mobile phones to compete for the first time to buy similar mobile phone Android phone users.

Nokia’s new Lumia 610 smartphone is 30% cheaper than Nokia’s currently cheapest smartphone running the Microsoft Windows platform. This mobile phone is mainly for young people and attracts these people to the company's new platform.

According to Carolina Milanesi, vice president of research at market research firm Gartner, this price makes this phone very competitive with low-end Android phones. The phone is also attractive to operators because it requires very little subsidies. You build momentum, you build sales, and you build interest in the ecosystem.

Microsoft has adjusted the Windows Phone software. In this way, the memory requirement of the Windows Phone to the mobile phone is reduced by half and can run on Qualcomm's 7x27 chip. This will help manufacturers reduce costs.

Martin Garner, CCS Insight analyst, said that Nokia is fulfilling Nokia CEO Elop's pledge to lower prices and expand the Windows Phone ecosystem. However, it is too early to announce success, and sales have not yet reached a level of success. However, he is implementing this strategy and is doing this at an appropriate speed.