Urbanization promotes the development of kitchen and electric industry

At the end of 2013, the Central Urbanization Working Conference convened by the Central Economic Work Conference clearly proposed six tasks for advancing new urbanization. There is no doubt that the speeding up of urbanization will bring about a policy dividend for the development of third-tier and fourth-tier cities. The industry is welcoming the arrival of spring!

Looking at the data, urbanization does bring a lot of considerable numbers to kitchen electricity. It is predicted that urbanization will enter a new period of rapid development and is expected to reach 60% by 2018. The increase in the urbanization rate in China by 1 percentage point will drive 7 trillion yuan in market demand. Specific to the home appliance industry, by 2020, if China's urbanization rate reaches 62%, the rural market will accumulatively increase sales of home appliances by 4.5 trillion yuan. In addition, industry data also shows that the kitchen appliance industry will maintain a compound annual growth rate of 10% for the next five years.

As the saying goes, the increase in the market will inevitably bring new opportunities. But is our kitchen electric company really ready?

At present, there are many domestic kitchen electric brands, but there is no real leading brand on the market. Small and medium-sized brands still have sufficient market space. This also means that the homogenization of kitchen appliances in the future is still serious, and the vicious competition such as price war will be unavoidable in the fight for urbanization. At the same time, the profit margin of the industry will be squeezed, and the “three monks will not eat”. The situation. At the same time, the ebb and flow of e-commerce not only swept the first-tier cities such as Kita-Shangguang, but also brought new market conditions and channel changes to third- and fourth-tier cities. From the aspect of channels, the future kitchen electric products will have a very good development in the e-commerce platform. At present, our kitchen and electric companies are still focused on the construction of physical stores, and the construction of network platforms is basically a passive state of acceptance.

Water can carry a boat, but also can overturn it! For the upcoming urbanization, our kitchen and electric industry is somewhat optimistic, but it lacks sufficient ideological preparations. I remember Haier's Zhang Ruimin once said: “Only off-season ideas, there is no off-season market.” In fact, whether it is the prosperity of urbanization or the decline of real estate, kitchen electricity companies as long as the needs of consumers, really seize the hearts of consumers To develop products and services suitable for consumers at all levels, the kitchen electricity market will always be spring.