What are the attempts to acquire Digital Lumens Osram?

On August 24th, OSRAM announced its agreement to acquire Digital Lumens, a leading US software platform provider, which will strengthen the Internet of Things (IoT) application portfolio based on industrial building interconnected lighting systems.

It is understood that Digital Lumens was founded in 2008, focusing on providing industrial IoT solutions, headquartered in Boston, Massachusetts, USA. The Digital Lumens software platform enables custom applications in a wide range of applications, including intelligent lighting control, energy usage, security systems, air quality and Other environmental metrics. This cloud-based software platform is compatible with components and hardware from other manufacturers.

OSRAM plans to integrate existing digital services into this platform, including Einstone navigation and positioning solutions, and when someone is in a retail environment, Einstone can use Bluetooth to deliver targeted products to its smartphones.

As we all know, after the sale of Roundmans, OSRAM focused more on high-tech fields such as special lighting, industrial lighting and lighting solutions. After the acquisition of Digital Lumens, will Osram take this opportunity to expand into other areas than lighting? In this regard, Gaogong LED sent a letter to Osram on the day of the news, seeking more real intentions about the acquisition.

First of all, about intelligent intelligence. Intelligent manufacturing is a deep integration of advanced manufacturing technology and information technology. It is a common enabling technology for the transformation and upgrading of traditional industries and the development of strategic emerging industries. Globally, in the context of rising manufacturing costs year after year, major companies have sought to achieve automated production, through the integration of industrial robots, cloud platforms, intelligent detection and other sophisticated technology to achieve smart factories.

Digital Lumens is committed to providing industrial IoT solutions, and OSRAM officially stated that the Digital Lumens platform can integrate a large number of different sensors, not only to control lighting, but also to control room temperature and air humidity. With this platform, OSRAM can help customers digitize industrial buildings and create smart factories.

In addition, Digital Lumens offers a full range of IoT solutions similar to GE's Predix Industrial Internet Cloud Platform. Predix was originally GE's own industrial IoT transformation, carrying the internal platform of GE APM (asset performance management); in 2015, GE decided to open Predix to a global industrial Internet-based cloud platform for global services, and GE has successfully introduced the Predix platform to smart cities.

With the gradual advancement of smart city construction, does OSRAM intend to introduce the Digital Lumens platform? In response to the author's questions, Osram responded that the current Digital Lumens solution focuses on indoor sensing and control. Next, OSRAM will assess how these products will be applied to other areas and customer segments in the future.

Osram Chief Technology Officer Stefan Kampmann said that the acquisition of Digital Lumens will enable OSRAM to provide future-proof digital solutions for device management and IoT applications. By integrating software and sensors into the same platform, companies can gain a deeper understanding of their built environment and space utilization. As a company with a deep understanding of space, OSRAM is further developing new business models beyond lighting.


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