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“Our vision of Zhonghao Optoelectronics is to hope that customers can easily create a warm and comfortable sunshine environment by using our high-quality COB light source products, helping our customers to bring not only their owners or consumers. Energy saving, as well as healthy and comfortable light, I think this is also the important value of our LED artificial light source applied to lighting." Wang Mengyuan, general manager of Foshan Zhonghao Optoelectronics Technology Co., Ltd. (hereinafter referred to as "Zhongyi Optoelectronics") The reporter mentioned.
Founded in 2008, Zhonghao Optoelectronics, although not established for a long time, is definitely a "fantastic" in the LED industry. This "exotic" is reflected in the success of Zhonghao Optoelectronics. Product road, "Zhonghao Optoelectronics does only do COB light source, and locks the positioning of the product in the middle and high-end market." Wang Mengyuan said.
It is understood that the current sales of Zhonghao Optoelectronics COB light source has accounted for more than 90% of the company's total marketing, and more than 80% of its exports to overseas, the products are mainly based on high-end commercial lighting.
COB “drilling†home In 2008, LED lighting and LED display were widely used in major venues of the Beijing Olympic Games, driving the domestic LED industry into a period of rapid development. The continuous expansion of market demand has made the LED industry instantly become an investment “blue oceanâ€, attracting a large amount of capital into the LED field, and many companies that are knowledgeable or not knowing have also tried water LEDs.
"Zhongpu Optoelectronics is also officially entering the LED packaging field with this big stream. For the LED industry, we are long-time veterans, not newcomers." Wang Mengyuan mentioned that Zhonghao Optoelectronics team since 1999 Since the beginning of the year, it has begun research and development and production of LED blue chip, and has accumulated a wealth of industry experience.
However, in 2008, the domestic packaging industry, the packaging form is mainly based on imitation Lumens and SMD, everyone is fighting for these two markets, the intensity of competition can be imagined. “Being a business, the timing of entering is very important, and choosing a reasonable product positioning is even more important.†Wang Mengyuan said.
Therefore, when Zhonghao Optoelectronics entered the packaging field, it did not blindly choose to do imitation Lumens and SMD. Instead, after a long period of investigation and market research, it chose the COB package form that was popular in foreign countries at that time and was relatively rare in China. The first domestic COB packaging industry to eat crabs.
Wang Mengyuan mentioned that the domestic COB was still blank at the time, and the foreign COB packaging technology was not mature. This was the same for Zhonghao Optoelectronics, which was positioned in the COB package at that time, it was like crossing the river by feeling the stones. “Zhongyi Optoelectronics has spent a full two years from the beginning of research and development to the introduction of COB light source products. This is very rare in the LED industry, but it is still expensive.â€
However, in the past two years, Zhonghao Optoelectronics cooperated with the Semiconductor Lighting Research Center of Sun Yat-sen University to solve the heat dissipation problem that plagued Zhonghao, and ensured the long life of Zhonghao Optoelectronic COB light source. At the same time, the equipment required for COB light source was also Designed by Zhonghao Optoelectronics, it is handed over to relevant equipment companies for customized production, and the degree of automation and professionalism are very high.
"Solving the heat dissipation problem and customized equipment, enabling Zhonghao Optoelectronics to realize the large-scale mass production of COB light source and control the cost of the product under the premise of ensuring product quality in the later development. , greatly enhanced the competitiveness of Lieutenant products." Wang Mengyuan said that today, Zhonghao Optoelectronics COB light source has passed the Energy Star LM-80 certification, and the products are exported to overseas. At the same time, Lieutenant has become the preferred source of light for many COB lighting exporters.
"Compared to COB experts, Zhonghao Optoelectronics is more inclined to do COB 'drilling' home." In Wang Mengyuan's view, COB technology is far from mature, so Zhonghao Optoelectronics' COB road needs to overcome many problems. “Zhongyi Optoelectronics hopes to provide customers with higher quality and more cost-effective COB light source through its own hard work and continuous innovation.
Followers of natural light "high-intensity and high-efficiency are the biggest selling points of Zhonghao Optoelectronics." Wang Mengyuan said that Zhonghao Optoelectronics has been committed to the research and development of high-color rendering index integrated light source modules from the beginning, and has obtained many proprietary technologies. .
“We have witnessed the past development of the industry from simple pursuit of high-efficiency to high-light efficiency, and now to the pursuit of high-light color quality. Usually the industry will use 'double 80' products as the benchmark for good light source, and we are in 'double 90' 'And Ra is greater than 95, the light effect is maintained above 100lm / w has its own unique technology and excellent light color quality."
Despite this, since the entire industry only focused on light effects and did not pay attention to the indicators, many people did not know what to show, which also made Zhonghao Optoelectronics in the early stage of the promotion of high-performance COB light source module. "In the LED industry, your products are better than others. The parameters are not enough higher than others. Your products are really implemented in the market, and there is a problem of acceptance."
Wang Mengyuan said, "The domestic market pays more attention to the cost performance of products, while the overseas market pays more attention to performance and pays attention to the consistency and comfort of light color. Therefore, Zhonghao Optoelectronics can only bypass the domestic market and choose to intensively work in overseas markets. The revenue accounts for more than 80% of the company's total marketing."
Nowadays, domestic LED lighting has begun to spread on a large scale, and consumers' requirements for LED lamps have not only been satisfied with ordinary lighting. As consumer awareness increases, light efficiency is no longer the only focus of attention. Especially in the high-end commercial lighting field, the requirements of “high color rendering indexâ€, “intelligent control†and “customized spectral output†have also become important indicators for measuring the performance of LED lighting fixtures, which also opens up the domestic market of Zhonghao Optoelectronics. Provides a very good opportunity.
“In the field of high-end commercial lighting, Zhonghao Optoelectronics has the advantage that other companies can't match. After all, we have many years of precipitation, unique patent formula and light distribution color matching software for mass production. Copyright.†Wang Mengyuan said with great confidence that Zhonghao Optoelectronics will focus on high-end areas such as commercial lighting. "We hope to play our unique and technological advantages in areas where light color requirements are relatively high."
As we all know, high-end commercial lighting needs to restore the color of the product itself to the maximum extent, and also requires higher comfort. In terms of color rendering index and color temperature, it is necessary to achieve a better overall balance. Or downstream application companies to solve and be responsible.
"To enter the high-end commercial field, our index is not only staying at 90, but to be above 95. The control of color temperature should be infinitely close to the specific color temperature point on the black body track, close to natural light, giving the product intrinsic characteristics a three-dimensional effect. To make the consumer environment feel more comfortable." Wang Mengyuan mentioned.
It is understood that at present, Zhonghao Optoelectronics "near full-spectrum COB light source" has been available. The color rendering index of the light source breaks through the technical bottleneck of high color temperature. Under the color temperature of 5700K, the color rendering index (Ra) ≥95, R1~R15 are all above 80, and R9 is greater than 90, which is suitable for lighting places where color contrast is required. Such as film and television lighting, textile control lights and other fields. In the lighting field such as fresh supermarkets, some key lighting applications also have different requirements for the saturation of each color, and can be realized by the technology of spectral customization.
"For the human eye, natural light is the most comfortable light. Zhonghao Optoelectronics hopes to be a follower of natural light. Through its unremitting efforts, it can make a COB light source that is infinitely close to natural light." Wang Mengyuan said that in addition to focusing on high-end commercial photos, As the home lighting market continues to mature, Zhonghao Optoelectronics' high-quality COB light source will enter thousands of households, giving the home a healthy and comfortable atmosphere.
Zhonghao Optoelectronics: Bringing the sunset light home
[Text|High-tech LED reporter Xiong Yuheng] "The sunset is infinitely good, just near dusk...", "The sunset is drunk, the sunset is drunk...", "The most beautiful but the sunset red, warm and calm..." The past and the present, the sunset It is the darling of the literati's pen, and the artistic conception created by the setting sun is also widely sung by people.