2012 Jinan purchase amounted to 320 million

The group-buy navigation site group 800 recently released the “2012 China Group Buying Market Statistics Report”. Data show that the total sales volume of domestic mainstream group purchase websites reached 21.39 billion yuan in 2012, an increase of 93% year-on-year; the Jinan group purchase turnover was 320 million yuan. The growth rate was 90.1% in 2011. In 2012, a total of 456 million people nationwide consumed from the mainstream group buying site, which was a 45% increase from 2011. Specific to Jinan, 2012 sales of group sales of 8.868 million copies, an increase of 83.3%; a total of 49,000 in the sale of a single group, an increase of 336.4%. From the perspective of the primary industry classification, catering is the bulk of the group buying industry, accounting for 56%. It is worth noting that, in order to change the long-term sluggish gross margin, the group purchase website has quietly increased the group purchase price in 2012, the average price has risen to 3.9%, and through the introduction of some 5 to 20% discount package project to improve their overall profitability Space, Jinan has achieved an average discount of 4.2% throughout the year. In 2010 and 2011, the average discount for group purchases nationwide was 3.3% and 3.6%.