Analysis of Outsourcing Storage Selection Factors

With the development of e-commerce in full swing, more and more large-scale merchants have begun to emerge. They are in stark contrast with small businesses in terms of order size, standing SKU size, and number of suppliers, and along with their growth, e-commerce outsourcing The service gradually matured. Choosing the right service partner at the right time is a test of the wisdom of the business.

There are various types of warehouse service providers on the market. There are three types of warehouse service providers that focus on the e-commerce industry:

One category is the transition from the traditional logistics industry to do the electricity supplier storage service, on behalf of such as Sinotrans, COSCO, Kerry Chase. The capital behind such service providers is strong and has a strong professional background. However, the traditional warehouse-matching companies focus on the B2B field. In the B2C field, they also need intensive cultivation, especially to deepen the understanding of e-commerce.

The second is that some e-commerce providers are relatively strong warehouse operators, representatives such as Best, network warehouse, benchmarking, hair net, Continental, Benin and so on. This type of service provider has a very deep understanding of e-commerce, and the warehouse operations focus on the B2C field from the very beginning. However, most of them have not yet formed a nationwide sub-warehouse system and cannot provide merchants with comprehensive and systematic warehousing services.

The third is the e-commerce warehouse configuration with Tongda and other express delivery systems. Such service providers have transformed from express delivery to warehouse allocation services in the past few years, started with poly-computational activity business, and accumulated some of their experience in e-commerce warehouse operations. They are now gradually developing towards specialized warehouses, such as Yuantong Xinlong, Tiantian, Zhongtong and Shentong rely on distribution services provided by the distribution center in Beishangguang and other cities. Such service providers are inferior to the former in terms of professionalism, but their cost advantages are obvious. They are very suitable for fast-entering and fast-moving activity-type businesses, and can solve the problem of insufficient logistics flexibility of businesses in the big promotion of the event.

In general, when the volatility of the order is low (that is, the amount of orders is stable), the merchant should choose self-built warehousing services. Most of these choices are those of Taobao's small sellers. The daily order volume is up to hundreds of orders, and the SKUs are not very large. Businesses themselves can better control orders, commodities, and inventory. Most of the small businesses in Taobao who are stocking their own goods are in this category.

The large merchants who build their own warehouses mainly include large sellers whose store size and their logistics capabilities are developing simultaneously, and big sellers who are cautious about outsourcing. Representatives are Handu clothes, wheat bags, three squirrels and so on. This kind of business is huge in scale and has a high demand for logistics services. Its investment in logistics is also not comparable to the average business, this investment makes the business's logistics capabilities can very well meet the expansion of its store size. In addition, some businesses value their own rights and data very much, and they must be controlled in their own hands to feel "safe." Both types of businesses will choose to invest heavily in self-provisioning.

Out-of-pocket options In addition to out-of-pocket options, in general, the majority of merchants choosing warehouse outsourcing services are based on cost and efficiency considerations. For example, when the double eleventh, the merchant's own standing service capacity is not enough to meet the short-term delivery requirements, it will choose to temporarily outsource the warehouse allocation service to a third party. Or when a business grows and develops, it finds that self-built warehousing is getting heavier and takes up a lot of labor and costs, while outsourcing is relatively easy, it is lightly loaded, it does a good job of front-end marketing, and gets more orders. .

It is possible that the self-built business partners will gradually go to partial outsourcing, all outsourcing or temporary outsourcing. The criteria for measuring whether or not to choose partial outsourcing and outsourcing are mainly the difficulty and cost of warehouse allocation. Different types of situations have different business input.

Here is a symbolic concept of numbers: two thousand two thousand. That is, two thousand standing SKUs or a daily average of 2,000 singles. The former represents the difficulty of operation within the warehouse, and the more SKUs, the more difficult the operation within the warehouse. The latter represents the input cost of the warehouse. The greater the amount of orders, the greater the cost investment. Of course, there are many other factors that will affect these two indicators, such as inventory turnover rate, SKU characteristics (storage conditions, floor space, etc.), local labor costs, warehouse rental costs, and so on.

The standard for measuring whether to select temporary outsourcing is mainly single quantity elasticity. When the instantaneous single quantity exceeds the daily quantity by more than 5 times and exceeds 2,000 items, the warehouse can choose whether to temporarily outsource to the express warehouse to solve the problem of insufficient flexibility. Of course, this figure is also a reference number, and merchants must choose according to their actual situation.

Only when the order volatility is large and the difficulty and cost of the warehouse management are greatly increased, the merchants need to choose a professional outsourcing warehouse to provide full-link logistics services.

The activity type warehousing business can solve the problem that the merchant's outbreak delivery capacity requirement does not match the daily operation capability. Santongyida began to set foot in such business from two years ago. In Beijing, Shanghai, Guangzhou, Hangzhou, Shenzhen, Chengdu and other sellers, a warehouse allocation service has been set up for activities such as poly-bargaining. This type of service is characterized by a small SKU, fast forward and fast out. Two years ago, the cost-effective method of forcing warehousing was adopted, and most of the merchants entered such warehouses.

Moving from an active business to a daily retail business helps establish a trust relationship between the business and the warehouse. In the warehousing scene of the activity type, the merchant establishes a trust relationship through relatively simple activity type scenes and warehouses. Through trials, it is possible to select all warehousing or partial warehousing, and establish a long-term cooperative relationship with the warehouse. Representatives such as Best, through the "double 11" to provide logistics services for Inman, eventually became Inman's warehouse allocation service provider. However, those large-scale self-built logistics companies whose scale and logistics capabilities are developing simultaneously have the potential to choose between better logistics solutions or optimization of their own logistics capabilities, after the cost and difficulty of self-built logistics reach a certain limit. All or partial outsourcing. This is especially true for those who have a lot of SKUs and frequent new costumes.