Do People Still Use Pinterest? Lets the Statistics Speak the Truth

Pinterest, a visual discovery and bookmarking platform, has been a staple in social media since its launch in 2010. With its unique focus on visual content, Pinterest has carved out a niche for itself, attracting users who seek inspiration, creativity, and a way to organize their ideas and projects. However, as the social media world evolves and new platforms emerge, a question arises: Do people still use Pinterest in 2024? To answer this, we will dive into the latest statistics, demographic trends, and user engagement metrics that paint a clear picture of Pinterest’s current role in the digital ecosystem.

Do People Still Use Pinterest in 2024? Let the Statistics Speak

The best way to understand Pinterest’s relevance in 2024 is to examine the numbers. Statistics provide an objective lens through which we can evaluate Pinterest’s current position in the social media hierarchy and its ability to attract and retain users in a competitive landscape.

Pinterest Global Traffic (December 2023)

In December 2023, Pinterest continued to demonstrate its strength as a major player in the world of web traffic. The platform recorded approximately 1.16 billion visits, solidifying its status as one of the most-visited websites online. This impressive figure highlights Pinterest’s enduring appeal, especially in an era where attention is constantly divided among numerous apps and websites.

Moreover, Pinterest’s traffic numbers underscore its ability to maintain a massive and engaged user base. With 482 million monthly active users (MAUs) worldwide as of the third quarter of 2023, Pinterest remains a platform where millions of people turn for inspiration, ideas, and visual content.

These statistics confirm that Pinterest is far from being a forgotten relic. Instead, it continues to be a significant destination for users globally, driven by its unique content offerings and user experience.

Gen Z Users on Pinterest in the US by 2025

While Pinterest has a strong global user base, understanding its appeal to younger generations is crucial for predicting its future relevance. Generation Z, born between 1997 and 2012, is essential because they represent the future of social media usage.

When we examine social media preferences among Gen Z in the United States, platforms like Snapchat, TikTok, and Instagram dominate. For instance, in 2021, Snapchat was the most popular platform among Gen Z, with 42 million users. By comparison, TikTok had 37 million users, and Instagram had 33 million users within this demographic.

However, Pinterest and other platforms like Twitter and Reddit had significantly fewer Gen Z users. This trend suggests that while Pinterest may not be the go-to platform for Gen Z, it still holds value for those in this age group looking for a different type of social media experience—one that emphasizes discovery, creativity, and non-explicit content.

As we look ahead to 2025, Snapchat is expected to continue growing among Gen Z, reaching 49.5 million users. While Pinterest may not reach these numbers among Gen Z, it still provides a unique space for users interested in visual content and creative inspiration, particularly those seeking a more focused and less commercialized environment.

Worldwide Monthly Active Users on Pinterest (2016 to 2024 First Quarter)

Pinterest’s growth trajectory over the years reveals much about its ability to adapt and stay relevant in a rapidly changing digital landscape. From the first quarter of 2016 to the first quarter of 2024, Pinterest experienced a steady increase in its monthly active users (MAUs).

In the most recent financial quarter of 2024, Pinterest reached a record 518 million MAUs worldwide, a significant jump from the 498 million users reported in the previous quarter. This increase is a testament to Pinterest’s ongoing appeal and its ability to attract new users while retaining existing ones.

The platform’s ability to continually grow its user base is awe-inspiring, given the intense competition in the social media space. Platforms like TikTok, Instagram, and Facebook are constantly vying for user attention, yet Pinterest has managed to carve out and maintain its niche.

Worldwide Gender Percentage on Pinterest as of April 2024

One of the defining characteristics of Pinterest’s user base has always been its demographic skew, particularly in terms of gender. As of April 2024, 69.4% of Pinterest’s global audience was female, while over 22% were male. This gender distribution reflects Pinterest’s appeal to women, particularly those between 18 and 34 years old, who comprise around 40% of the platform’s users.

This demographic insight is crucial for understanding Pinterest’s continued relevance. The platform’s strong female user base makes it an attractive destination for brands and advertisers looking to target women, especially in sectors like fashion, home decor, beauty, and lifestyle. Pinterest’s ability to cater to this demographic has been a key factor in its success and longevity.

More Facts About Pinterest

Pinterest’s continued relevance in 2024, here are some additional facts that highlight the platform’s reach, engagement, and impact:

• 522 million monthly active users
• 1.5 billion Pins saved every week
• 61% of weekly Pinterest users say that Pinterest is where they go to start a new project
• 8 out of 10 people view Pinterest as a positive place online
• 50%+ of users think of Pinterest as a place to shop today
• 46% of weekly Pinterest users have discovered a new brand or product on Pinterest

These figures demonstrate that Pinterest is not just surviving but thriving. It remains a platform where users actively engage, discover new products, and find inspiration. Pinterest’s unique combination of visual content, positive user experience, and its role as a discovery platform continues to set it apart from other social media networks.

Reasons Why People Still Use Pinterest in 2024

Despite the rise of newer platforms and shifting social media trends, Pinterest continues to attract a large and loyal user base in 2024. Here are some of the key reasons why people still use Pinterest:

1. Inspiring Creatives

Pinterest’s primary draw is its ability to inspire creativity. Whether users are planning a wedding, redecorating a home, or looking for new recipes, Pinterest provides a wealth of ideas and inspiration. The platform’s focus on visual content makes it an ideal place for users to explore new hobbies, find creative solutions, and gather ideas for personal projects.

2. Attracting Advertisers

With its strong focus on lifestyle and creative content, Pinterest is a prime destination for advertisers, particularly those in the fashion, home decor, and beauty industries. Pinterest’s ability to target a specific demographic—primarily women aged 18-34—makes it an attractive platform for brands looking to reach this audience. Additionally, the platform’s visual nature allows advertisers to highlight their products in an engaging and effective way.

3. High User Engagement

Pinterest users, or “Pinners,” are known for their high level of engagement. Unlike other social media platforms where users may passively scroll through content, Pinterest users actively search for ideas, save Pins, and create boards. This level of engagement makes Pinterest a valuable platform for both users and brands, as it fosters a deeper connection between the content and the audience.

4. Non-Explicit Platform

In an age where social media platforms are often criticized for explicit content, Pinterest stands out as a safe and positive space. The platform’s focus on inspiration, creativity, and positivity has made it a haven for users who want to avoid the negativity often found on other social media sites. This non-explicit nature has helped Pinterest maintain a loyal user base, particularly among those seeking a more uplifting and constructive online experience.

5. Ideal for SEO

Pinterest is not just a social media platform; it is also a powerful search engine. Many users turn to Pinterest to find ideas, products, and solutions to their problems, making it an ideal platform for search engine optimization (SEO). Brands and content creators can leverage Pinterest’s search capabilities to increase visibility, drive website traffic, and reach a broader audience.

6. Global Reach

Pinterest’s global reach is another factor that contributes to its continued relevance. With over 518 million monthly active users worldwide, Pinterest has a diverse and expansive audience. This global reach allows Pinterest to connect users from different cultures, backgrounds, and regions, making it a truly international platform.

7. Focused Content

One of Pinterest’s greatest strengths is its ability to deliver focused content. Unlike other social media platforms that bombard users with a mix of personal updates, news, and ads, Pinterest offers a more curated and tailored experience. Users come to Pinterest with a specific purpose in mind—whether it’s planning an event, finding DIY projects, or discovering new fashion trends—and the platform delivers content that aligns with their interests.

Tips to Improve Your New and Existing Pinterest Account in 2024

Pinterest continues to be a powerful platform for content discovery, offering vast potential for driving traffic, building a brand, and connecting with a global audience. Whether you are just starting or looking to enhance your existing account, following a structured approach can lead to significant growth. Below are key tips, broken down into actionable steps, to improve your Pinterest strategy in 2024.

a. Optimize Your Profile: Day 1 Essentials

The first step to a successful Pinterest strategy is to set up or refine your profile. Here’s how to do it effectively:

• Start by ensuring you are using a Pinterest Business account, not a personal one. A business account provides access to analytics and advertising tools essential for growth.
• Your profile image is your first impression. A clear, professional photo works best if you’re building a personal brand. For businesses, a logo that looks good within Pinterest’s circular format is ideal. If your logo doesn’t fit well, consider using an alternative image temporarily.
• Your profile name and bio should clearly convey what your account is about. Use keywords that reflect your niche to improve discoverability. Your bio should focus on what you offer your audience, not just about you. For example, instead of saying “I love travel,” try “Inspiring travel adventures for budget-conscious explorers.”

b. Learn from Competitors: Day 2 Insights

Understanding your competitors can give you a significant edge. Here’s how to conduct effective competitor research:

• Look for the top 5 to 10 Pinterest accounts in your niche. Analyze their profiles to see what they’re doing right, from the type of content they post to the keywords they use.
• Check the monthly views and engagement on their pins. This will give you an idea of what’s possible in your niche and set a benchmark for your growth.
• Look at the types of pins they create (images, videos, idea pins) and how they engage with their audience. Notice the design elements like colors and fonts that resonate well. Also, explore their websites on a mobile device to understand the user experience from a Pinterest user’s perspective.

c. Master Pinterest SEO: Day 3 Focus

Pinterest is not just a social platform; it’s a visual search engine. Understanding Pinterest SEO is crucial for your content to be discovered:

• Start by identifying primary and secondary keywords relevant to your niche. Use Pinterest’s search bar to discover popular keywords. These should be reflected in your profile, board names, and pin descriptions.
• Create boards that are aligned with your niche and populate them with content that uses your targeted keywords. This helps Pinterest understand what your account is about and who should see your content.

d. Create Regular Content: Day 4 Ongoing Task

Consistent content creation is the backbone of a successful Pinterest account:

• Aim to create at least one piece of high-quality content on your website each week. This could be a blog post, a product page, or any content that can be pinned. Regularly adding fresh URLs to your site ensures you have a steady stream of new pins, which helps maintain your account’s vibrancy.
• Don’t over-rely on repinning other people’s content. While repinning can help, your primary focus should be on creating original pins that drive traffic to your own site.

e. Diversify Pin Formats: Day 5 Strategy

Understanding the different types of pins and using them strategically can boost your account’s performance:

• These are the most straightforward and effective for driving traffic. They should be eye-catching and clearly communicate the value of clicking through to your site.
• Short, engaging videos (6-15 seconds) can capture attention quickly and are highly shareable. They also support links, driving traffic directly to your site.
• Though they don’t directly drive traffic, Idea pins are excellent for increasing engagement and growing your following. They are especially favored by Pinterest’s algorithm, making them a valuable tool for account growth.

f. Enhance Pin Design: Day 6 Priority

The visual appeal of your pins is critical on a platform like Pinterest, where users are drawn to beautiful, clickable images:

• If you’re not a graphic designer, tools like Canva provide ready-made templates that are optimized for Pinterest. Stick closely to the original design elements in these templates, as they’re usually well-balanced in terms of color and font choices.
• Your pins should look good and entice users to click. Use catchy text overlays that hint at the value users will gain by clicking through.

g. Batch Your Content Creation: Day 7 Efficiency

Batching your content creation can save time and ensure consistency:

• Set aside time to create multiple pins in one session. This allows you to maintain a regular posting schedule without the stress of daily content creation.
• Repurpose the same piece of content across different pin formats. For example, you can create an image pin, a video pin, and an Idea pin from the same blog post or product page.

Conclusion

Pinterest remains a relevant and vital platform in 2024, with a strong and engaged user base, particularly among women. Its ability to inspire creativity, attract advertisers, and maintain high levels of user engagement sets it apart from other social media platforms. Pinterest’s non-explicit, focused, and globally accessible nature ensures it remains a go-to destination for those seeking inspiration, ideas, and positive online experiences. As we move further into 2024, it is clear that Pinterest is here to stay, continuing to evolve and adapt to meet the needs of its users.

FAQs

Q1. Does anybody use Pinterest anymore?

Yes, Pinterest continues to be widely used in 2024. The platform boasts over 518 million monthly active users globally as of the first quarter of 2024. It is a popular choice for people seeking creative inspiration, project ideas, and visual content on various topics like home decor, fashion, and DIY crafts. Pinterest remains a go-to platform for users who appreciate its unique focus on visual discovery and organization.

Q2. How is Gen Z using Pinterest?

While Gen Z tends to favor platforms like TikTok, Snapchat, and Instagram, Pinterest still appeals to this demographic. Gen Z users on Pinterest often use the platform to find inspiration for fashion, home decor, beauty, and other creative projects. They appreciate Pinterest’s non-explicit content and ability to provide focused, relevant ideas. Although less dominant than other social media platforms among Gen Z, Pinterest is a complementary platform for creative exploration.

Q3. Is Pinterest still relevant in 2024?

Absolutely, Pinterest is still relevant in 2024. It continues to attract a diverse user base, particularly among women aged 18-34 and is a valuable platform for discovering new brands, products, and creative ideas. Pinterest’s ability to inspire creativity, maintain high user engagement, and provide a positive online experience makes it a significant player in the social media landscape. Its role as a visual search engine further enhances its relevance, particularly for users seeking inspiration and practical ideas.

Q4. Is Pinterest the safest social media?

Pinterest is often considered one of the safest social media platforms because it focuses on positive, non-explicit content. Unlike some other platforms where explicit or harmful content can be prevalent, Pinterest emphasizes creativity, inspiration, and positivity. This makes it a more uplifting and constructive environment for users. Additionally, Pinterest’s community guidelines and moderation efforts maintain a safe and welcoming space for all users. 

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