Appliance industry began to pick up

Xu Dongsheng, secretary-general of the China Household Electrical Appliances Association, said that the macroeconomic situation was relatively severe last year, especially in the first half of the year. However, after the third quarter, with the gradual recovery of the overall economic situation, home appliance domestic sales data began to rebound.

Market analysts said that after the first half of 2012, which experienced a sluggish situation, Chinese household appliances are gradually out of the shadows and continue to pick up. According to a report issued by the China Household Electrical Appliances Association, the worst period of the industry has passed. In 2013, China’s home appliance industry will achieve development in adjustment, with a moderate growth rate. The situation will be better than in 2012; consumption upgrading and emerging industries will bring home appliances industry belts. More opportunities.

Stores: New Home Appliances Hot, Network Operators Are Busy Recently, Many Provinces across the country are experiencing haze, the PM2.5 index has exceeded the standard, and many cities have seen “air purifiers out of stock”. People in Hangzhou also started Not calm.

Yesterday, the reporter visited Suning, Century Lianhua and other stores in Hangzhou and found that the air purifier products of Daikin, Midea, Yadu, Shangpentang and other brands all experienced strong sales.

In the store of Suning Appliance Qingchun shop, the reporter saw that all types of air purifiers were placed in a conspicuous position and had an advertising label “effectively remove PM2.5”. The clerk Han Sister told reporters that the number of customers purchasing air purifiers increased significantly during this time. “Some are for home use, banks, and companies to buy more,” said Big Sister Han. The reporter noted that depending on the function, the price of air purifiers ranges from more than one thousand yuan to three to four thousand yuan.

"The best thing to sell is a regular amount of 1,000 yuan to 2,000 yuan. The New Year is coming. The company also has a lot to buy," said Ms. Han, the Asia Pacific shopping guide.

At the same time, the traditional home appliance industry is constantly innovating and exploring the direction of intelligence. In Suning Appliance's TV area, the reporter found that many brands have played the slogan of 3D TVs and smart TVs. A Skyworth 65-inch 3D TV can only sell for less than 20,000 yuan. It also adds a 42-inch TV. The clerk said that it is selling well.

In terms of online shopping, the reporter found that Taobao sellers who contacted the air purifier on Want Want, rushed to reply "is pro, customer service is busy, did not reply in time, please understand."

The data obtained by the reporter from Taobao.com shows that the search index for "PM2.5" has risen in a straight line this month. The search volume in the past few days is not lower. Air purifiers also saw a hot sale. This week, the brands sold a total of more than 3,000 pieces, and the best sales ranged from 100 yuan to 4,000 yuan.

Experts: The drop in raw material prices, the household electrical appliance industry profits "In a comprehensive view, the home appliance industry in 2012 showed a trend of low and high, the industry still achieved a certain growth last year." Xu Dongsheng said.

According to the latest statistics from the Consumer Electronics Association, last year, the output of refrigerators/freezers in China exceeded 80 million units, with air-conditioning close to 100 million units, washing machines 65 million units, microwave ovens 68 million units, and refrigeration compressors exceeding 250 million units. This figure is almost equal to 2011 and is at a historical high.

Analysts pointed out that benefit from the fall in the prices of bulk raw materials, last year the economic benefits of the home appliance industry can be expected.

“According to the overall economic situation and other reasons, the price of bulk raw materials in the home appliance industry has also declined by a certain margin, which has increased the profit margin of the home appliance industry.” The analysts stated that, therefore, the economy of the Chinese home appliance industry in 2012 Benefits have a better performance.

In Suning, various types of heating equipment are also popular products during this period. In addition to traditional oil coolers and air-conditioned heaters, warm feet, fireplace heaters, etc. have also been welcomed by many young people. “When the winter arrives, the heating of small household appliances are selling particularly well. Today, just within half an hour of operation, I sold a heater.” Said the clerk, Liu Sister. At the same time, Sister Liu also revealed that the price of heaters this year is slightly lower than last year.

“Energy-saving home appliance subsidy policies have promoted the adjustment of the product structure of enterprises, and although the industry has not experienced high growth, its profitability has improved. In addition, driven by consumption upgrades, emerging industries are another growth point for the home appliance industry in the future, such as water purifiers and air. Purifiers, electromagnetic rice cookers, solar heat utilization products, air source heat pumps and other new energy products, etc.” said Jiang Feng, chairman of the China Household Electrical Appliances Association.

At the same time, at the policy level, it is also conducive to spread out. The reporter learned from an authoritative source yesterday that with the policy of home appliances going to the countryside coming to an end in January, the Ministry of Commerce stated that it will develop new consumption stimulus measures around green consumption and hot consumption.