However, by 2017, Internet brands have become extremely difficult, raw material prices have risen, and real estate has become a new policy, causing Internet TV manufacturers to feel uneasy. At the beginning of the year, LeTV’s share price continued to fall and suffered a break in the capital chain. In the case of unprofitable hardware, the TV business was also hit hard by the way of ecologically subsidized hardware. How long it took for the TV business to return to the past was unknown. In the first half of 2017, the sales volume of color TV continued to decline and fell for the first time in five years. From the first quarter, sales fell 5.3% year-on-year, and continued into the second quarter. The overall sales volume of color TVs decreased by 7.3% throughout the first half of the year. Under the circumstances of a severe downturn, the days of internet brands may not be easy. In the first half of this year, the market share of Internet TV brand manufacturers fell by 4% year-on-year. Internet brands are facing greater pressure and how to break through the changes in the fierce market siege. Improving the current situation is an issue that any internet TV brand needs to consider. So where do Internet brands need to start to get rid of the current embarrassing situation? First of all, it certainly does not work from a technical perspective. Accumulation of technology cannot be accomplished overnight. At present, most of the TVs sold are LCD panel TVs, while most of the high-end models use quantum dots, OLEDs, and lasers. This is an area where Internet brands are difficult to get involved. In terms of hardware, it is also very difficult to achieve differentiated competition. As the popularity of artificial intelligence continues to rise, artificial intelligence televisions have become another area of ​​competition for Internet brands. Artificial intelligence is a new technical science for researching and developing theories, methods, technologies, and application systems for simulating, extending, and expanding human intelligence. For the television industry, simulation, recording, and analysis of viewing user habits are easier to implement than hardware and technology. Earlier, Changhong was the first artificial intelligence voice control system. In March of this year, Changhong demonstrated a new smart home life solution centered on artificial intelligence TVs - AI Center. It is centered on new artificial TVs like Q5N. House appliances interconnected. The color TV market seems to be weakening at present, and it should be much more robust than the initial outbreak. 2017 is a key year. Many Internet brands face tremendous pressure. They hope to guide changes through artificial intelligence and differentiated content. In the fierce market competition, they identify their own positions and are not eliminated by the market, but they are artificial. The development of intelligence has only just begun. There is still a long way to go in the future. Indoor Led Screen,Programmable Led Signs Indoor,Indoor Led Video Wall,Indoor Led Display Screen Shenzhen Apexls Optoelectronic Co., Ltd , https://www.apexls-display.com
In terms of content, Internet brands hope to increase their competitiveness through content differentiation and purchase a large number of genuine video sources, sports content, etc. For example, PPTV purchases La Liga broadcasting rights, and Storm TV, Fengxian, Mango TV have their own exclusive content and The video site, Xiaomi hand in hand with iQiyi, Sohu and other large-scale video portals, to create a full range of complete viewing experience.
Can Internet TV brands catch artificial intelligence express trains?
A few years ago, Internet companies with millet and music as the first ones set foot in the traditional color TV industry and used Internet thinking to operate the entire industry chain. Key words such as price/performance ratio, hardware subsidies, price wars, and ecological circles became their mantras. It seems that there are always some paintings. The meaning of the cake, but the product that the consumer buys, the cost performance is really high.
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