Electronic enthusiasts eight o'clock early: This is an era of "clouds". After the early entry of three major operators and Internet companies such as BAT, traditional IT companies and new ecological cloud computing companies have also appeared. Behind the “Hundred Flowers Controversy†is the huge benefits and value of the cloud computing market. However, this seemingly prosperous area is also deeply hidden: low-level repetitive construction is highlighted, and the standard system needs to be improved... all of this has cast a shadow over the “cloud†of enterprises. 2016 China cloud service market scale On April 10, the Ministry of Industry and Information Technology issued the "Three-Year Action Plan for Cloud Computing Development", proposing that the scale of China's cloud computing industry will reach 430 billion yuan in 2019. This has caused domestic players to enter the "cake". The China Cloud Service and Cloud Storage Market Analysis Report also pointed out that the cloud service market reached 61.6 billion in 2016. The market share is expected to reach 69.8 billion in 2017. In the past three years, the compound annual growth rate has exceeded 32%. It is worth noting that in the field of cloud services, Internet companies have the highest usage rate. Among them, e-commerce, games, finance, video and mobile phone companies are the mainstays. Ma Yun, chairman of Alibaba's board of directors, mentioned at the 2017 Green Company Annual Meeting that in the next 30 years, if a company does not use the Internet to develop its business, it would be as terrible as not using water and electricity decades ago. The Internet development business here involves cloud services. In fact, the concept of cloud computing has been "stirred" for many years. Throughout the international market, Google proposed cloud computing 11 years ago, but limited by technology and other factors, it experienced similar experience with artificial intelligence: outbreak, application, questioned, cooled, and re-emerged. On the other hand, domestic and international companies and operators have entered the market from around 2010. From the initial private cloud to the current government and enterprise cloud, financial cloud, etc., it has also covered many levels and gradually divided the market. 2017 Cloud Application Forecast The reason why the field of cloud computing has become prosperous is nothing more than three aspects. The first is the government's blessing of enterprises. Recently, Zhejiang Province took the lead in publishing the 100,000 enterprise cloud plan, which constitutes “Zhejiang on the Cloud†and tried to build a national cloud computing industry center. A few days later, Jiangsu Province also launched the "1+30+300" project. The two provinces with the second and fourth GDP rankings have promoted enterprises to the cloud, revealing the general direction of the government's demand for supply-side structural reform. Second is the dramatic increase in cloud computing capacity. From the analysis of the status quo, Internet companies led by BAT have taken the lead and have found their respective positions. Alibaba Cloud mainly serves small and medium-sized enterprises and start-ups, and has achieved rapid profitability. The financial report shows that it has maintained a three-digit growth rate for seven consecutive quarters; Tencent Cloud has continuously seized market share in the government cloud field and won the bid with 1 cent. Attracting attention; Baidu cloud is a combination of artificial intelligence, big data, etc., throwing artificial intelligence (AI), Big Data (Big Data), cloud computing (Cloud CompuTIng) ABC plan. Cloud computing industry analyst Xiao Zeyang believes that BAT's competition in this field is eye-catching, but companies without topics are equally important. In the segmentation field, Huawei Cloud, Jinshan Cloud and the three major operators all developed well. UFIDA and Inspur Cloud also combined the partners in the ecological chain to help enterprises to go to the cloud. "It is a new ecological cloud computing company, and the days may not be too good." Xiao Zeyang said that large manufacturers have the ecosystem, upstream and downstream industry chain, brand effect, resource advantages and government relations as the support, and seize a large share of the market. “Some reasonâ€, and some new ecological companies with capital blessing, because the cloud computing market has not yet reached refinement, resulting in repeated construction and homogenization of products with serious characteristics, “the products and services of several companies are similar, no The characteristics will lead to no one to buy it. In addition, this phenomenon also appears in some IT companies. In fact, the rise of the new eco-cloud computing company relies entirely on capital blessing. According to Sina Technology, among the several rookie companies that are optimistic, only UCloud announced this year that the D round of financing is 960 million yuan, and Qingyun QingCloud and Qi Niuyun storage are more than one million dollars in financing for more than a year. In addition, the financing situation of other rookies is about 10 million US dollars. It can be seen that although capital shows good to innovative cloud computing companies, it is not keen on this. Although these companies have developed for many years, their scale and influence are incompatible with the giant manufacturers. “Emerging to build an ecology is a pit, and ecology is a matter for big companies. Looking back, it’s hard to build an ecosystem if it’s not big enough,†said Uyun founder and CEO Ji Yuhua. In addition, the mismatch between technological innovation and real needs is one of the reasons hindering development. One of the employees of an innovative company revealed to Sina Technology that capital is good for innovative cloud services, which is mainly based on innovation at the Saas level, but from the current situation, many companies still stay at the demand level of Paas or Iaas, and these two levels It has long been occupied by giants. "This is like your strength is to make famous dishes, but the other party only wants to eat ordinary home cooking." Alibaba Cloud official website to promote the eyeball There is price competition in the market, and the reality is so, the cloud is also the case. Recently, there are quite a few similar cases: Tencent Cloud won the bid for Xiamen Government Affairs Cloud with 1 cent, China Telecom 1 cent for the Liaoyang Information Center hardware platform project, and China Mobile 0 yuan for the Shanghai E-government cloud project. Whether this move is suspected of violating the "Anti-Unfair Competition Law" is the focus of attention of netizens. Whether or not it is illegal, price wars are an indisputable fact. Alibaba Cloud announced the fee reduction measures at the Yunxi Conference and Shenzhen Summit, and won the eye on the official website with the words “lowest network†and “1% discountâ€. According to media statistics, from 2015 to 2016, Alibaba has lowered the price more than ten times. Looking at the international market, Amazon AWS has dozens of price adjustments. Shen Yuanqing, chairman of Microsoft Asia Pacific Technology Co., Ltd., told Sina Technology that most of the price wars are in shallow waters, because the technical content of the IaaS layer is relatively low. "Many companies' IT departments apply to buy servers, but the boss does not approve. I choose cloud computing but the budget is small, so I can only compare the price." In the eyes of big companies, the original intention of price war is to seize more market share, which also set a layer of obstacles to the development of new ecological cloud computing companies. The "Development Action Plan" stated that more than 20 standards related to cloud computing will be released, forming a relatively complete standard system and a third-party evaluation service system. It is foreseeable that in the next three years, with the gradual improvement of the system and the increasing dependence of enterprises on data, a large amount of capital will flow into the field of cloud computing, and disputes will continue to be staged. Disclaimer: The electronic reprinted works of E-Commerce Network are as far as possible to indicate the source, and all rights of the owner of the work are not transferred due to the reprint of this site. If the author does not agree to reprint, please inform the site to delete or correct it. 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