Display industry breakthrough OLED is the best display technology at this stage

Today, OLEDs are not new to the display industry. Even many ordinary consumers are impressed by the advantages of OLED organic TVs such as self-luminous, pure black, infinite contrast, and extreme slimness. However, when we actually walked into the Paju factory and came to the OLED showroom, we could still feel the shock we couldn't experience in the ordinary home appliance stores.

Obvious product advantages, OLED is the best display technology at this stage

Unlike LCD TVs, OLEDs do not require a backlight source, and each pixel can emit light independently. Based on this, OLED organic TVs can present the purest black, natural colors. In addition, OLED organic TVs have unlimited contrast due to black control, making them the most suitable display technology for HDR.

In the view of President Lu Siide, OLEDs have more potential than LCDs, which have an unmatched advantage in terms of the best picture quality such as color and wide viewing angle. Because there is no backlight source, the OLED has a simple structure and can exhibit various designs such as wallpaper, double-sided, curled, transparent, folded, and wearable. Freedom of form allows OLED to have the characteristics of any place, any form, and no border in the DOT (Display of Things) era, and can theoretically attach to the surface of any object. In addition to being a TV, OLED can be used as an electronic photo frame in the home; in hotels and shopping centers, it can be used as a decorative display product. At the same time OLED can expand the customer's product type. For example,

Only as TV sales, can be expanded to television + decoration products in the future. It is also due to the imaginary form of expression that allows OLEDs to be regarded by many in the industry as the best display solution in the display center era.

Although quantum dots were rated as the best product in LCD, compared with the technical advantages of OLED, there are still no substantive changes in the limitations of LCD TVs such as brightness, response speed, and design freedom. In addition, when it comes to QLEDs that are more advanced than quantum dots, Lu Xiangde pointed out that QLEDs use inorganic materials and their emission principles are similar to those of OLEDs, but they also need to ensure the reliability of QD components and develop water-soluble printing engineering technologies. Therefore, in order to produce QLED TVs, QLED materials and equipment are needed, and it is expected that commercialization will take 4 to 5 years. Therefore, LG Display believes that comparing the QLED technology in the initial stage of development, it is better to further develop the existing best OLED organic TV and become the leading enterprise in the DOT era.

Bottleneck has been conquered and OLED has been certified globally

There are many misunderstandings about OLED organic TV. As for the questionable yield, afterimage, and life expectancy, Lu Xiangde believes that these have long been resolved.

OLED product life has been ensured more than 50,000 hours, if you watch 8 hours a day, you can use more than 17 years. From the television replacement cycle, it is 8 years in the United States, so OLED life is no longer a problem.

In addition, afterimages are the faint marks left on TV for a long time when a fixed screen is played, such as the LOGO of a TV station. OLED panels have improved image quality improvement algorithms and improved component characteristics. The problem of afterimages in TVs in homes has been completely resolved. After 10,000 hours of playback, there will be no ghosting.

In terms of yield, President Lu Xiangde believes that OLED is more complicated than LCD technology. It takes 10 years for LCD to ensure 80% yield, and OLED has been achieved in only 2 years, and the yield rate will grow rapidly in the future.

In addition, President Lu Xiangde also mentioned that OLED has been recognized globally. Many authoritative evaluation agencies and display industry experts around the world have also made highly positive comments on OLED, in the United States, “Consumer Reports”, and in professional magazines such as Germany and Japan. OLED TVs have scored the highest scores in history. This fully demonstrates that OLEDs have high hopes in the future display era.

To be sure, traditional LCD panels do not disappear immediately because of the arrival of an advantageous OLED. However, with the further development of OLED technology and the expansion of market size, the OLED era may be earlier than expected.

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