Galanz let the washing machine go down the altar

On July 18th, Galanz reaffirmed its high-profile renewed "drum revolutionary consumption upgrade". Not only will the drum Huimin fighter XQG60-A708 continue to receive a shocking low price of 999 yuan, it will also launch a large number of technologically mature "Roller Kings". For example, Galanz's new-generation 6kg variable frequency roller XQG60-A512V also joined the “drum revolution” with a low price of 1999 yuan.

"The strategy adopted by us is different from that of last year. The biggest difference is that we have adopted a double-popular strategy. On the one hand, after the state's policy of benefiting citizens has been withdrawn, Galanz's 999 yuan drum is still indefinitely limited to Huimin. On the other hand, Galanz Launched a series of “King of Cost-Performance” products popularized by drums and made them more inclusive.” Lu Lanlie, spokesperson of Galanz News, introduced.

It is understood that Galanz 999 yuan drum washing machine favored by the market, sales boom, has become the market to understand the basic models of drum washing machine. Galanz washing machine continued to maintain high growth of more than three digits in the Chinese market under the Galanz revolution.

Galanz introduced that Galanz pushing 999 is not a marketing strategy but an industrial strategy of Galanz. As far as the technical purity of the drum washing machine is concerned, in fact Galanz already has the capability of large-scale mature manufacturing and large-scale application. China's industry history has experienced drum technology for 20 years and is a very mature technology.

Galanz defines three indicators for a good product. The first is to be durable; the second is to have a price/performance ratio that allows most people to afford it and to afford it; again, the product has a surprise and continues to bring new value to the market. "A good product is not necessarily expensive. Galanz's products must be cheap, but they must not be ordinary products."

“To define what is a good product from the perspective of consumers, companies will always have this responsibility and obligation to take the so-called high-end technology to the forehead and allow more consumers to enjoy the benefits of technology, so that there will be development of the enterprise. "General Manager Lu pointed out that Galanz's Chinese washing machine market lacks a dynamic, courageous and courageous brand and lacks a sense of competition, especially in the Chinese drum market where there is a long-term shortcoming of "doing high-end, not popularizing," and generally adopting "only Look at the short-term profit margins and not look at the short-term strategies for consumption upgrades.

Galanz disclosed that it hopes to basically eliminate the washing machines on the consumer market in three years through the popularity of rollers. At present, consumers are concerned about the washing machine is not only quiet, but also in the provincial water, drum washing machine in the energy-saving water-saving type is in line with consumer requirements. Therefore, Galanz is using its own comprehensive manufacturing capabilities to make mature industrial technology popular. "From the basic roller of 999 yuan to the frequency conversion intelligent roller of 1999 yuan, Galanz is now including more roller gradient products and hopes to release more popular power to the market."

Galanz's comprehensive ability of “flat price + high quality + high added value” and positive and double popularization will strongly promote consumption upgrades. It will not only limit the number of inclusive Chinese consumers, but also believe that the washing machine market will start a new round of “ Popularity storm."