Lenovo: Accelerating hard layout before the advent of the soft era

The recent hot spot is undoubtedly the acquisition of MM by GG, which is Google’s acquisition of Motorala. Although some friends think that Google’s acquisition of Moto is hoping to learn Apple’s entry into the mobile phone brand area, Daddy insists that Google’s acquisition of Moto is only for its patented layout and Moto’s mobile phone. The future of business will surely be sold at a certain point in time. The reason is simple. Compared with Apple's closed system, Google's foundation for survival is to open up. Once it abandons its roots, Google will step into the abyss of eternal loss.

One of the obvious changes in 2011 is the increasing number of intellectual property disputes. This is the inevitable change of the old and new forces in the process of upgrading feature phones to smart phones. The industrial layout of Western countries is increasingly shifting to soft power and upgraded from Microsoft to Macrosoft. It will become the main theme of Western social development. After more than 30 years of reform and opening up, China has established irreplaceable advantages in product processing and production. Therefore, in the process of transformation from a softer to a softer western society, can Chinese enterprises Just seizing the opportunity to seize market space is the key to future development.

Although Apple’s revenue in the Greater China market has surpassed Lenovo in the second quarter, it is difficult to change the reality that the West’s economy has been weakened. Even in the surging smartphone market, emerging Asian companies Samsung and HTC have begun to challenge Apple’s and ZTE’s rising stars. Huawei and even Lenovo are eyeing this booming market. Asian companies who will seize the hardware market in Europe and the United States will depend on the overall layout of the European and American markets in the past and in the coming years.

Although Lenovo Financial reported in the second quarter of 2011 that it had not merged its acquired German Medion AG and Japan’s NEC joint venture, Lenovo’s sales in North America and Japan increased by 30.8% and 14.1% respectively compared to the same period of last year. Therefore, Lenovo achieved a record market share in the mature market, reaching 6.6%, an increase of 1.1 percentage points year-on-year. It shows strong development momentum. Through the establishment of a joint venture with NEC, Lenovo has become the largest computer supplier in the Japanese market with a market share of over 25%. After the acquisition of German Medion AG, Lenovo will become the second largest computer supplier in Germany. Said that Lenovo is rapidly expanding its channels and market share in Europe and the United States through acquisitions and self-expansion, and Lenovo's hard layout has accelerated before the soft era.

Accumulation of core technologies takes time. As a latecomer to the industry, Chinese companies need to establish a foothold in the world with low gross profit margins in order to establish a foothold in the world. The rapid rise of Samsung in recent years proves this, and it is believed that with Lenovo's global presence Gradually completed, it will maintain a high growth rate in the next few years.

With the upgrading of the Internet to the mobile Internet, mobile terminals have become increasingly prominent in everyday life. Apple’s launch of the tablet iPAD last year is still thriving. However, in the next few years, Tablet PCs will definitely present Apple, Google, and Microsoft’s top three hegemony. The situation, due to the gradual increase of computer market share, Lenovo will definitely gain more and more important roles after the launch of Microsoft Tablet PC. Le Paid will be able to publish in the fierce market competition and achieve a good performance, laying the foundation for future development. Currently, Lenovo's newly established “Mobile Internet and Digital Home” (MIDH) business unit currently contributes only 3.6% to the entire company. With the gradual improvement of the company’s structure and the gradual improvement of its technical strength, the home network will gradually mature in the future. The computer business will become more and more obvious for mobile phones, tablets, and television services.

Based on China, going global, and accelerating the hard layout before the advent of the soft era, it is believed that the internationalization process of Lenovo will further accelerate in the next few years and become a leader in Chinese manufacturing and Chinese brands.