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If you compare the entire ancient town lighting industry to the pyramids of ancient Egypt, then the dazzling array of lighting products is the shining spire that makes the town famous as the "China Lighting Capital", while the lighting accessories are the megaliths that the spires last. . Without them, the pyramid would collapse.
But is the structure of these boulders stable now? Can they support the industry's long-term healthy development? With questions, the reporter visited several lighting accessories in the ancient town. Chang Dafan, in the market, will see the streets full of large and small vehicles, but when they walk into the store, they find that the vehicles parked at the door cannot Prove that this is a sign of prosperity. On the contrary, some hidden concerns need us to reflect and explore.
Low-priced vicious competition, the market win-win system
Mr. Huang Hairan opened a copper fittings department called “Li Shi†in the accessories city of Guyi in Guzhen. The facade is not very conspicuous in the market. It is two rows of simple shelves with some lighting parts. But this is less than 30 square meters of storefront, the initial cost of investment is 10,000 yuan. The store opened for nearly five months, and he did not get a high profit. On the contrary, the current market made him feel an invisible pressure.
"The market is getting smaller and smaller, and the competition is getting bigger and bigger! It is good to sell more than one hundred yuan a day." Mr. Huang sighed and said that the sales volume is small, the business is difficult to do, and his accessories store is suffering. The threat of cost increases. Two years ago, copper's profit could be as high as 20%. Now, it is good to get 2% to 3% of the profit.
"There is no uniform standard for the sale of accessories lighting. If you can earn one or two cents, someone will sell it. My current store is renting every day." Mr. Huang is helpless. He said that if there is a chance, he wants to store this store. Turning out, he has been disappointed with this industry.
Raw materials and product prices race, profit margins shrink
Ms. Huang Xueni from Datan Road, the ancient town of Qifang Lighting Accessories Market, has been in the ancient town for several years. She has many relatives doing accessories business here. She is here to help with the accessories business for several years. At the beginning of this year, she opened a copper fittings store called Jin Licheng on Datan Road. When talking about the price, Miss Huang was deeply touched: in 2003, the price of copper was about 16,000 tons, and then it began to increase prices. By last year, the price soared to 40,000, sometimes it reached 50,000. Although the price of lighting accessories has risen correspondingly while the cost has risen, this does not mean that profits will increase.
In the Qifang accessories market, the reporter saw a merchant who came to buy accessories by bicycle and had already bought a few bags of accessories. When asked about the price, the gentleman told reporters that at the beginning of this month, the price of copper fittings rose, mainly because of the high price of electroplating. The average price has risen, and it costs more than a dozen dollars to buy a few packs.
At Shunjing Copper Accessories Store, Miss Li from Guangxi told reporters that this increase is too small, and the increase in raw material prices is far greater than the increase in accessories, which means that their profit margin is smaller. "That is the case, the price of our accessories can not rise too much, otherwise others will not come to buy accessories, the loss of customers, their own losses will be greater." Miss Li said helplessly.
Mr. Chen Yuxi, who is a crystal lamp accessory in Guyi Accessories City, is a native of Pujiang, Zhejiang Province. He has been a crystal lamp accessory business for three years. He is one of the first stores to do crystal lamp accessories business here. Mr. Chen has a special crystal fittings factory in Zhejiang, where he is responsible for production, and he is responsible for sales in Guzhen. He told reporters that in the past three years, the prices of raw materials in the entire industry have been rising, but profits have fallen. "Now, the profit of a few cents of a bead is also made, even less, and some people sell it." When talking to the author, I came in with a customer who bought a lamp, bought six boxes of lamp beads, and after some time. After bargaining, the original 2.6 yuan of a bead was sold at a price of 2.55 yuan. "The current market is like this. I don't sell it, others will still sell it," Mr. Chen said.
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