Under the influence of the "two-in-one integration" policy and "Internet +", the intelligence of hardware products is the general trend. The hardware industry is rapidly integrating, the fragmented ecological environment is changing rapidly, and the market competition is becoming increasingly fierce. On November 19th, as one of the key activities of the high-tech fair in the same period, the 2017 Hardcore Developer Forum hosted by Yunchuang Hardview ended in the Narcissus Hall of Shenzhen Convention and Exhibition Center. Including Liu Zhiqiang, Senior Project Manager of Southern Branch of China Information and Communication Research Institute, Dr. Wang Lei, Deputy Director of Institute of Biomedical and Health Engineering, Shenzhen Institute of Advanced Technology, Chinese Academy of Sciences, Lai Shaozhun, Director of Cloud Creation Products, and Bian Daojing, Manager of Arm Strategic Alliance Chuang Capital Management Partner Tang Zujia, Jin Baize Chairman Dr. Wu Shoukun and Shenzhen Gaohang Internet of Things Research Institute Executive Director Cai Gaosheng, many industry executives, industry experts and more than 200 professionals attended the event to share and discuss new hardware In-depth topics such as technological innovation, intelligent application, and industrial development under the ecology. Figure 1 Forum overall effect Explain the current status and trends of intelligent hardware, and the new situation will push the industry to a new height Many hardware companies have made product and service upgrades for market segments and specific scenarios, making the commercialization of smart hardware more promising. Liu Zhiqiang, senior project manager of the Southern Branch of China Information and Communication Research Institute, conducted an in-depth discussion on the development of the intelligent hardware industry. Figure 2 Liu Zhiqiang, Senior Project Manager, Southern Branch, China Information and Communication Research Institute In 2015, it entered the mature stage of limited innovation and limited increment. The huge capacity that has been formed is urgently looking for new growth points, which has set off a wave of entrepreneurship of emerging intelligent hardware. Liu Zhiqiang said that from 2008 to 2017, smart phones led the development of mobile Internet. The combination of open source operating systems, low-power chips, application stores, touch screens and mobile broadband technologies has created a ubiquitous information consumer economy and the largest terminal industry ever. In the past two years, thanks to the catalysis of the key elements of the front, such as calculations, data, and quickly entered the inflection point and layout period. Artificial intelligence has become the "smart" hardware innovation engine. At the same time, the wave of intelligent hardware is not limited to the deepening, generalization and internalization of the mobile Internet, but is a prototype of the terminal in the era of intelligence. Even in the next 2-5 years, smartphones are still the core terminals and main forms in the intelligent hardware system, and there is no precursor to them. Effectively manage smart product teams and subcontract work with R&D large matrix In recent years, the market for intelligent hardware products has emerged in an endless stream. Facing the distribution and collaboration of personnel in product design, R&D, production, management, etc., is a great test for the product team? Lai Shaozhun, product director of Cloud Creator, combined with his rich experience in intelligent hardware product solutions, introduced the innovative model of product development and subcontract work management of the cloud creation team to make recommendations for ensuring smooth cross-group R&D collaboration. . Figure 3 Cloud creation product director Lai Shaozhun In terms of R&D management, Lai Shaozhun said: “If you take a straight line, the project manager will cover all the technical and project management tasks, which requires high technical level and comprehensive management capabilities of the project manager. The more complex the project, the larger the staff and scale, the more distracting the project manager, the easier it is to form a management loophole, the technical difficulties cannot be broken, the cost is out of control, and the progress cannot be guaranteed.†The cloud creation takes “matrix structure†in this respect. "Product R & D management methods: vertical line is for market opportunities, product development, according to business group division and naming; horizontal line is for technology accumulation, doing core technology accumulation and research. The matrix management structure makes the delivery line shorter and the information feedback faster, such as the strain survivability of the technology and project information transmission organization. Not only does the team have a clear division of labor, the business is familiar, and the top level of R&D can also get rid of daily affairs, with quick decision-making and high reliability. The latest research results of the human sensor network, including potential productization paths and business opportunities The human sensor network emerged in the context of the Internet of Things, becoming the "end" of the medical Internet of Things and the ubiquitous network, helping to solve health and information. Dr. Wang Lei, deputy director of the Institute of Biomedical and Health Engineering of the Shenzhen Institute of Advanced Technology, Chinese Academy of Sciences, gave a report titled "Wearing Human Body Sensor Network", introducing the research background and significance of the human sensor network, and the research content and research of the research group. Team situation. Figure 4 Dr. Wang Lei, Deputy Director, Institute of Biomedical and Health Engineering, Shenzhen Institute of Advanced Technology, Chinese Academy of Sciences According to Wang Lei, the human sensor network has great significance for the dynamic monitoring of human body information. It has a wide research background in the current hot wearable devices, and brings great potential for innovative applications and market opportunities. Mr. Wang Lei gave detailed answers to key technologies such as medical integrated circuit chips, IP modules and human body communication. He said that BSN is one of the most direct and reliable means of dynamic detection of human life information. By studying the BSN communication protocol, an integrated circuit chip for collecting human body dynamic induction and an information transmission device for human body communication have been developed. Intelligent hardware will break through in this specific field of medical care. The latest research results of human sensing network technology and application will realize the tracking and service of the whole process of health, with potential productization paths and business opportunities. Helping the development of intelligent hardware industry and building an open innovation and growth ecosystem When it comes to artificial intelligence, we are feeling its important and far-reaching impact on the world's industrial landscape and people's daily lives. How does Arm Holdings, the world's leading semiconductor intellectual property (IP) supplier, create open innovation in this ecosystem? From the arm strategic alliance manager Bian Daojing introduced: "Arm is based on chip technology licensing as the main business model, reviewing its development from 1991 to the present and looking forward to future development plans, arm will create the most diverse and expansive technology ecology" . Figure 5 Arm strategic alliance manager Bian Daojing He said that in the current era, artificial intelligence will usher in great opportunities in many fields such as agriculture, furniture automation, e-commerce, logistics, social, health care and so on. It will promote the process of machine-assisted partial decision-making to uninvolved self-determination, and the industry will cross-border and carry out cooperation with broader participation and open win-win. Arm focuses on the field of artificial intelligence, innovating around data, algorithms, and chips. Its versatility and openness will provide the majority of developers with universal software and hardware, cost-effective chips, and secure data protection. There are more artificial intelligence solutions for various real-life scenarios. Sharing practical experience and multi-angle analysis of smart hardware As a senior investor with more than 10 years of experience in the semiconductor, sensor, electronic information, artificial intelligence, advanced manufacturing, automotive electronics, big data and other industries, Tang Zujia, managing partner of Hechuang Capital, shares his experience in the field of intelligent hardware. Entrepreneurial financing gives advice. Entrepreneurship in the field of intelligent hardware is not easy. We must seriously consider and choose carefully in the direction of choice, team building, financing development, manufacturing and productization, business model establishment and marketing. Figure 6 Tang Zujia, Partner of Capital Management At present, the era of soft and hard convergence is fully open, and all hardware becomes a medium and channel for networks and software to reach users. Tang Zujia suggested that hardware entrepreneurs must respect the market, understand user needs, and increase sales and activity. Large-scale data accumulation will bring value-added profits. Entrepreneurs should think deeply about how to start the intelligent road through the establishment of sensing, computing, storage and communication capabilities through data, and expand the sensing range at a low cost and high reliability in the era of entrepreneurship. Hardware-based software capabilities. Cross-border integration of various fields and industrial chains, hardware entrepreneurial opportunities and traps coexist Entrepreneurs and scientific research institutions in the hardware, Internet, manufacturing, investment and other industries have roundtables on topics such as “significant impacts and innovation opportunities for cross-border integration of smart hardware industries†and “opportunities and pitfalls faced by hardware entrepreneursâ€. discuss. Including Dr. Wu Shoukun, Chairman of Jinbaize Technology, He Qingjun, Chairman of Smart Watch Technology, Cai Gaosheng, Executive Dean of Shenzhen Beihang Institute of Internet of Things, and Tu Qifeng, CEO of Omori Robot Co., Ltd. Figure 7 Roundtable Forum Participants conducted in-depth discussions on "ecological changes in the entire hardware industry", "opening and management of the industry chain", and "experience and experience of entrepreneurs". The previous practices and models are also changing. Hardware entrepreneurship is inseparable from the good division of labor and collaboration between the teams. The innovation of the hardware industry is also inseparable from the interconnection and mutual cooperation of various fields and industrial chains. Under the background of technological innovation, it has realized the cross-border integration of entrepreneurs' thinking, and it is the fusion of traditional ideas and new markets. Entrepreneurship is not easy. It is like a war. It is a process in which opportunities and traps coexist. It is common for entrepreneurs to encounter bottlenecks, but more importantly, resource integration, courage and persistence! This year's Hardcore Developer Forum is based on the theme of “Hard and Eco, Sharing Wisdomâ€. In the future, we will strengthen exchanges and cooperation, build an open ecosystem of hardware, and promote the gathering, opening and sharing of innovative technologies! 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