If HTC wants to choose between the mobile phone and the VR service, how do you choose? This is the most concern in the industry, especially in the VR circle, after HTC has recently revealed that it has sold rumors. And on September 21, the shoes finally landed. What excites VR practitioners is that HTC prefers to sell some of its mobile business, but also retains the VR that is still in the doldrums. Selling mobile phone business is a rational choice According to reports, HTC once had a 10% share of the smartphone market at the highest level. However, by 2011, its market share had remained close to less than 2%, and by 2016, HTC’s global market share was still only 0.68%. Affected by this, HTC's revenue dropped by 35% last year, and it was the lowest in 11 years. At the same time, it suffered a heavy loss of NTD 10.5 billion. Helen Co., Ltd., CEO of Helmet Enterprise, particularly congratulated HTC on this broken arm treatment. “I think this is definitely a very correct decision for HTC. After all, HTC’s mobile phone business has been losing money for many years, giving up this unproven outlook. The business is focusing all its energies on the more promising VR business, which is a strategically correct decision." At the same time, the mobile phone industry has already become an extremely competitive Red Sea market, while VR is a relatively blue ocean market and has a promising future. Looking at the China market alone, according to iResearch, the VR market in China in 2016 was 3.46 billion yuan. Although the current scale is still at a relatively small level, the market scale is growing very fast. It is expected that the Chinese VR market will be 2018. Breakthrough 10 billion yuan mark. In the next five years, the compound annual growth rate of the VR market will exceed 80%. It is estimated that by 2021, China will become the largest VR market in the world, and the overall scale of the industry will reach 79.02 billion yuan. It is understood that in response to the decline of the mobile phone business, HTC has been eyeing the new business growth point of VR as early as March 2015 and announced that it will cooperate with Valve to develop the HTC Vive, and it is currently on sale, according to the investigation company SuperData. According to the data, as of June 2017, in the three major headlines, htc vive sales (420,000 units) were lower than the 1 million PS VRs, but they were higher than the VR helmet leaders (243,000). Htc vive is still at the forefront of the industry. Tang Jianhong, a co-founder of Little School Technology, also stated: “HTC chose to sell mobile phone business and focus on VR development because of commercial considerations. In the VR field, HTC has a very large market share and there is an increasing trend. In the field of mobile phones, HTC’s market share has been declining steadily, compared to the peak period, the current market share is almost negligible.VR industry is adolescence, HTC VR is full of vigor and vitality, mobile phone industry is in adulthood, HTC mobile phones are more It is no longer the scenery. In this case, selling mobile phones and focusing on VR, I personally feel that this is a very sensible business decision.†HTC retains VR and retains industry confidence in VR However, although VR has a promising future, it has already passed the early adopters’ period of development. At the same time, there are still many immature factors in terms of resolution, delay, angle of view, and interaction. VR is also experiencing The cliff-type decline has recently been reported by media reports that a VR eyewear retailer in Shenzhen had a monthly sales volume of VR helmets of only about 17,000 units this year, but it was generally 80,000 units last year, and the decline was quite obvious. In order to change the market downturn, the three major VR vendors, Sony, HTC, and Oculus, have recently made some price cuts. However, according to Ren Fuxin, founder of Xiaohuaxiu, a VR live broadcast company, there are no signs of any breakthrough in these bottlenecks. For HTC to choose to retain VR in such a market downturn, Ren Fuxin believes that HTC's choice is absolutely deliberate. Wang Congqing, president of htc vive China, said that after the current round of trading, HTC will focus more on VR/AR/AI. Chen Chaoyang commented: "This also reflects HTC's big bet on VR, indicating that they have great confidence in VR." At the same time, the conductor VR founder Tseng Tsang said that if HTC really sells VR, it may be more unfavorable to them. “The helmets for SteamVR and Windows are also coming out. Many hardware manufacturers are doing (VR) and the industry competition is fierce. This is a new blue ocean for traditional PC hardware manufacturers and it is impossible to give up.†Tang Jianhong told the mobile technology that he was very excited when he heard that HTC reserved the VR news. Although the current VR market has a downward trend, he believes this is more because the VR industry is still in adolescence. "HTC has consistently adhered to technological innovation, especially in the mobile field. The world's first handheld computer, the world's first Windows system smartphone, and the world's first Android smart phone are all from HTC, HTC sells mobile phone business, and focus more. VR, focusing on mobile VR, expects HTC to drive faster development in the VR industry." It is understood that Wang Xuehong, founder and chairman of HTC, is the daughter of Wang Yungqing, the god of Taiwanese management. At the beginning of the venture, he mortgaged his mother's house and purchased a Silicon Valley technology company from a bank loan. Based on this, he once put HTC on the leading position of the global smart phone brand. Obviously, most people in the industry still believe that Wang Xuehong can replicate the same miracle again in the VR industry. Ren Fuxin also sighed: “The developers who persist in doing VR in the past year, including us, are convinced that the future of VR is very good. We can have such a company (HTC) continue to adhere to the VR industry, and our other developers also Will be inspired and look forward to the day coming early." If HTC abandons VR, it may be a fatal blow to the industry Although Zeng Zeng, the founder of the conductor VR, believes that selling HTC phones to protect VR does not produce much benefit to the industry, “This has not caused any changes to the VR landscape. New hardware, new content, and new business models are Good news for the development of VR industry.†But industry insiders also said that if HTC really does not do VR, it may bring another winter to the industry, after all, HTC is one of the world’s first to focus on VR giants. Tang Jianhong said that when he heard HTC's news of selling VR services for the first time, he was really worried. "Oculus has already sold (refers to giant Facebook), and the founder (Palmer Ritchie) has left. If HTC also sells VR, we will pay special attention to potential buyers and look forward to potential buyers. There is a belief in VR that can protect VR." But at the same time, the small school science and technology has even created another most pessimistic idea: "stop all pre-research projects, downsizing two-thirds, ready for the winter." Ren Fuxin also said, “If HTC really gave up VR, it would be a big blow to the confidence of the entire industry.†Ren Fuxin even stated that Xiao Huaxiu has already started doing some other services related to live broadcasting. Finally, the author ends the answer with Zeng Zikai: "For these large listed companies, there is no more terrifying imagination than no profit. Remember Lenovo's slogen - 'If humans lose their association, what will the world do?' Vacuum UV Curing Machine,Vacuum Curing Machine,UV Machine Shenzhen Jianjiantong Technology Co., Ltd. , https://www.jjttpucuttingplotter.com