Increased competition in home appliance industry

With the rapid popularization of smart terminals, color TV was marginalized and even was dubbed the “sunset industry”. However, at this year's Expo, the reporter discovered that many cross-industries have entered the color TV industry's "spoiler."

LeTV launched a high-profile launch of the first shot of the video site into the radio and television. But as a "cross-border" identity into the color TV industry, LeTV is not the first and will not be the last one. Apple, iQIYI, Xiaomi Mobile, Lenovo and other companies are eyeing the color TV industry. It is reported that Xiaomi plans to launch Xiaomi Super TV next month. And Baidu is also brewing to launch Baidu Fantastic Art Super TV... Under the banner of “triple play”, it seems that telecom operators are only a matter of time before they enter the TV industry.

“Our traditional businesses feel 'traditionally' or 'subversive' all of a sudden. We have to admit that Internet companies have many unique advantages, such as a sense of intimacy for young consumers.” Skyworth Group China Regional Marketing Department Deputy General Manager Hu Junhua said.

Analysts believe that the color TV industry is a very competitive industry. The emergence of new competitors will inevitably intensify competition. In addition, the current situation faced by traditional color TVs is already very serious. New competition may change the traditional TV industry and make the traditional TV industry ushered in a new round of reshuffle.