[Global Technology Reporter Wang Huan] According to "Nihon Keizai Shimbun" reported on April 27, the US video site Netflix has finally entered the Chinese market. By providing independent content to Baidu’s subsidiary “IQIYI,†Netflix finally reached the starting point in the face of China’s huge market. Due to the relevant regulations of the Chinese authorities, it is extremely difficult for US Internet companies to enter the Chinese market. However, Netflix has its own investment and creation content, which has become a breakthrough in the Chinese market. In the chaotic situation of the content circulation market, for the Internet companies, the strategic advantage of owning content has further increased. Data map Netflix, which provides services in more than 190 countries and regions, has not been able to enter the Chinese market. The company is facing the pain of slowing user growth in the developed countries such as the United States. Entering the final huge market, China has become an urgent issue for Netflix. However, due to restrictions on the circulation of content, most Internet companies in the United States, such as Google, Facebook, Twitter, and YouTube, have failed to enter the Chinese market in the area of ​​content circulation. In the field of video distribution, as China has Leshi and other domestic companies, it is difficult to obtain approval from the Chinese government in industrial policy. Apple had conducted content provision services in China through a relatively lenient approach to terminal bundling, but since April 2016, Apple’s iTunes service has been banned. Among the Internet companies in the United States, only Evernote has successfully entered the Chinese market. The company agreed to put Chinese customers' data in China and developed a special Chinese version of the software. Through the linkage with Tencent Holdings’ service, it has increased convenience and expanded users. Because Evernote does not involve advertising and personal information analysis business, it is not subject to media companies. A lawyer familiar with corporate law in China and the United States made it clear that “the entry of American Internet companies into the Chinese market is a political issue, and the difficulty varies with scale and type of businessâ€. In other words, choosing the right type of business and downsizing is the secret to successful entry. Therefore, Netflix followed the example of how Disney had entered the Chinese market as a content company. By circumventing the restrictions imposed by the authorities on media companies by entrusting the content circulation business to Chinese companies closely related to politics. Netflix defines the opportunity as content licensing to open the way. Netflix has been able to enter the Chinese market because of the huge amount of money invested in the content to the contents of the competition. Competitor Amazon also has its own studio to produce its own content. Apple owns its own Internet radio stations and so on, expanding its investment in content. It has entered the era of Amazon, Twitter and Facebook competing to purchase network rights for sports events. Netflix proved that content may become a breakthrough in the Chinese market. In the United States, the competition between the production and purchase of independent content may become more intense among Internet companies. KW4-Double Pole Miniature Micro Switch
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