Leading Huaqiang North's Component Distribution Transformation: Anxin E Mall Online

The arrival of the Internet era has overturned the traditional business model. E-commerce has become an important way for companies to sell products and promote brands. Nowadays, the e-commerce model has been spreading to the field of electronic components distribution. Looking at the history of Internet online business development, the birth of "small-volume online trading" platform is just right.

On the morning of December 12, 2012, China Electronics First Street, Huaqiangbei's first electronic component small-volume online platform, Anxin E-Shop, officially launched. China Semiconductor Industry Association Secretary General Chen Xian, Shenzhen IC Design Industrialization Base, Futian District Enterprise Service Center leader, Shenzhen Electronic Chamber of Commerce and Huaqiang Group leader Cheng Yimu attended the launching ceremony.

Anxin E Mall is an enterprise jointly established by Anda Technologies Private Limited and AsiaOne Electronics in the United States. It is based on e-commerce and serves customers with a large number of electronic component procurement requirements. Provide complete digital systems, solutions and technical support services. The company is headquartered in the United States and has branches and logistics centers in Beijing, Shanghai, Shenzhen, Hong Kong and Singapore.

As we all know, small-batch online transactions are played by giants such as international directory distributors, e.com, digi-key, mouser, and RS. They have extensive supplier resources, high-level inventory management, logistics management, and technical support services. Globally has a high influence. However, in the Chinese market, these giants have not really found an entry point, which gives Chinese distributors the opportunity to establish small-volume online trading platforms. In addition, China Electronics First Street, Huaqiangbei, is in the process of industrial transformation and upgrading. Electronic components distributors here are in urgent need of innovation and reform to find new business models for development. It can be said that the launch of Anxin E Mall is a product of the combination of e-commerce frenzy and Huaqiang North's electronic industry transformation, and it is necessary.

According to Jason, chairman of E-Core E-Store, Anxin E should lead the distribution companies from “Made in China” to “Created in China”, integrate global resource advantages, and push the Chinese IC brand to the world. “We need to do long-term business. We hope that our company will serve the industry well after 100 years."

China Semiconductor Industry Association Secretary-General Chen Xian said at the meeting, the past two years, the customer's demand for diversified components, led to the continuous growth of small-batch procurement, especially science and technology institutions technical blowout, new product release, product maintenance and Mini-markets require small-volume components, as well as some outdated, hard-to-find components, which have spawned the need to build small-batch trading platforms. The establishment of Anxin E Mall has set a benchmark for the industry. At the same time, he emphasized that small-volume online transactions put forward high requirements for team building, technical services, and supply chain management, and that companies should actively respond to ensure sound development.

Anxin E Mall, located in "Huaqiang North's first electronic component small-volume online platform", is a representative of Huaqiang North's industrial transformation. At present, the industry has generated considerable questions about the rising vacancy rate of Huaqiang North and the direction of industrial restructuring. In this regard, Huaqiang Group Cheng Yimu said that due to the economic downturn and the construction of subways in Huaqiang North, the vacancy rate in the counters increased in 2012. However, this is a normal phenomenon. This is the only way for Huaqiang North to undergo industrial restructuring. . At present, many people have begun to sing Huaiqiang North, and some people even proposed to build Huaqiangbei into a commercial pedestrian street. This is not desirable, and this will mislead Huaqiangbei on the wrong path of industrial transformation.

"Huaqiangbei has become an important support for Shenzhen's electronic information industry supporting system after the development of the past 20 years. It is also an important member of Shenzhen's electronic industry independent innovation system. The National Development and Reform Commission has firmly established Huaqiangbei as the 'China Electronic Information Center'. Do not avoid some false reports and rumors." He said that Huaqiang North is constantly developing, is innovative, is currently in the industrial transition period, the birth of Anxin E Mall, is the representative of Huaqiang North electronic components distribution upgrade ,Worthy of recognition.

Small-volume online transactions are popular in the international market, but it is not easy to operate well. It has many requirements such as “small quantities, fast shipments, high services, various types, long accumulation, high capital requirements, and large customer base”. What are the advantages of Core E Mall to meet these challenges? Dr. Xiaolong Xiao, President of Anxinyi Electronics Co., Ltd. made a detailed introduction.

Dai Xiaolong, who once worked as an alliance member, has experience in the operation of small-volume online transactions of international catalog distributors. Together with the advantages of negotiating, purchasing, and shipping accumulated by Anda Corporation over many years, it has laid a solid foundation for the establishment of Anxin E Mall. . Dai Xiaolong summed up several major advantages of Anxin E: (a) After strict screening and categorization of international suppliers, to ensure that all sources can be traced back to the original factory; (b) has more than 400 foreign agents, more than 700 million Spot record, worth 100 billion US dollars original genuine; (three) support a set, 24-hour online service; (four) relies on more than twenty years of trade cooperation and mature business platform and Anderson's cluster advantage, greatly reducing the logistics and Operating costs, the procurement experience brought to customers the lowest price; (E) domestic and Hong Kong can deliver, in the United States, Singapore, Hong Kong, Shenzhen, Beijing and Shanghai have logistics support center, customers can choose to pick and express a variety of (6) For bulk business, communication can be achieved through offline communication to meet the bulk needs of customers; (7) Payment methods such as offline transfer, online online payment and third-party payment platforms (Alipay, Tenpay) are provided; (8) Support consignment business. All consignment products guaranteed to be traced back to the original authentic, and provide a 60-day warranty period, provide real information such as lot number, inventory quantity, sales price, etc., and can return within the specified range.

The eight major advantages laid a solid foundation for Anxin E Mall to be the “China's Best Electronic Component Small-volume Online Shopping Mall”. As an active complement to Huaqiang North’s transformation and upgrading of electronic industries and trade models, the future of Anxin E Mall is worthy of industry’s expectation.