Lianjian Optoelectronics announced on the evening of November 23 that it plans to pay 642 million yuan in cash and 56.09 million shares at 23.5 yuan per share, and purchase a total of 1.96 billion yuan to acquire four companies to improve the layout of the digital outdoor media group's industrial chain. At the same time, the company plans to raise 1.12 billion yuan in matching funds. The company's stock continues to be suspended. The four companies acquired were: acquisition of 88.88% shares of Shenzhen Lima Network Technology Co., Ltd. for RMB 800 million, acquisition of 100% shares of Shanghai Litang Marketing Management Co., Ltd., and RMB 364 million for acquisition of Shanxi Huasheng Culture Communication Co., Ltd. 100% shares, 300 million yuan to acquire 100% shares of Ocean Shipping Culture Co., Ltd. Shenzhen Lima provides Internet search engine-based marketing services for corporate customers. Its main business model is “Advertising Strategy + Advertising Technology + Advertisingâ€. Huaying Culture is a media provider of regional outdoor advertising based on the Taiyuan market. It will develop customer communication strategies based on the communication needs of customers, combining the characteristics of various types of media and the characteristics of different media. An outdoor media resource network that provides advertising services to customers. Litang Marketing is a professional enterprise providing event communication services, providing offline business activities to provide customers with integrated business chain integration services, including marketing strategy and event planning, activity specific design and design, event site operation and management. . Based on its third-party outdoor media resources integrated across the country, Ocean Shipping provides one-stop outdoor advertising solutions to customers and launches outdoor advertising agency publishing services. Through the acquisition, the company's existing outdoor media network business has been expanded, the outdoor advertising agency business has expanded horizontally, the Internet advertising business has been greatly enhanced, the local media resources and advertising service layout have been able to land, and the advertising business strength has been significantly enhanced.
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