Outlet analysis of China's lighting industry (Figure)


Way out



Find the right position and do the specialization








As the saying goes: Men are afraid of getting into the wrong line, and women are afraid to marry the wrong man. The positioning of enterprises is the most critical. The biggest cost of enterprises is the cost of decision-making, and the mistakes in positioning decisions will have a fatal impact on enterprises. In the lighting industry, the proportion of small businesses accounts for more than 90%. These companies are known for their flexibility. They all claim to be “market-oriented”. When they see which products are selling well in the market, they will quickly follow up. Enterprises step on the watermelon skin, from the product system to the price system, marketing system, are not accurately positioned, and ultimately the company has not formed its own product power, brand power, let alone form the core competitiveness of the enterprise. For SMEs, it is imperative to find a position, do a good job, and form a unique selling point, to open the gap in the market with "awl" and find their own market space.


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