Zhejiang Synmot Electrical Technology Co., Ltd , https://www.synmot-electrical.com
South Guangzhou "gold rush"
On August 3, 1997, Cheng Yongsheng took his dream to go south and went to Guangzhou, where he was unaccompanied. I thought it was easy to find a job in Guangdong, where gold was everywhere, but the results were disappointing. Reluctantly, in the case of a few days of entanglement, Cheng Yongsheng entered the Guangzhou Pearl River Restaurant and was appointed to the role of “Dishwashing Yuan†and “River Powder Cookingâ€, in charge of the store's hundreds of square meters of shop hygiene and fried rice noodles. Initially, he thought that he could save 2,000 yuan a year in the restaurant, so that he could pay enough computer training tuition to improve his own quality. Unexpectedly, because of the frequent infrastructure in Guangzhou, the location of his restaurant is just in the relocation center. Naturally, he joined the laid-off team after less than half a year of work.
With the help of his friends, he became a "Glorious" small trader, specializing in the sale of small commodities, riding bicycles and walking around the streets to sell his products everywhere, Beijing Road, Renmin Road, Shangxiajiu Road and Tianhe Stadium in Guangzhou. When he became the main battle of his work, he often risked being confiscated by the city management personnel at all times. Cheng Yongsheng struggled to learn the way of doing business. The actual work also made him personally realize that "the royal jelly is returned by bit by bit." "The truth."
Occasional entry into the field of lighting
On June 19, 1998, Cheng Yongsheng was a special day. That night, exhausted, on the way home, he met a peer in the street. The beautiful night light in the display booth made his eyes shine: "This product should be a good project for me to invest!" To this end, he modestly asked the peers about the product knowledge, procurement channels, sales skills, etc. of the night light. Two days Cheng Yongsheng began to act, according to the guidance of the peers to start a small night light business.
At the Guangzhou Lighting Exhibition in 1998, Cheng Yongsheng met (China-US cooperation) Mr. Liang Miantian, Chairman of Guangdong Kaiping Tiantian Electronics Co., Ltd., when the company’s patented product “Jiatian†brand night light was fine and colorful, and the slogan was very Attractive: One-year light is used for a year, and there is a beautiful light box. He felt that there was a lot of development prospects, so he was entangled in the boss. He said that he would be the general agent of Chongqing in the company. "Mr. Liang Miantian saw my confidence and confidence. I also saw that I was a 5,000-year-old Ericsson 628. I thought that I was very rich, like a boss. I talked with Mr. Liang Miantian for a week. He asked me how much I was going to do and asked me to go through it." Cheng Yongsheng said that if the family goes bankrupt, the iron and iron will add up to 10,000 pieces. Mr. Liang Miantian naturally refused to say that Cheng Yongsheng was not a Chongqing native, nor did he have done business in Chongqing, and he had never been to Chongqing. He did not even have a friend in Chongqing. How to act as an agent for 10,000 yuan. Mr. Liang Miantian also gave an example. At that time, a boss in Xinjiang took more than one million requests to become an agent of the company. He did not agree. However, Cheng Yongsheng was also stubborn. Under the soft and hard foam, Mr. Liang Miantian finally asked him to come up with a feasible written proposal, which could only be answered after high-level discussions. After waiting for half a month, Mr. Liang Miantian finally replied: The manufacturer helped Cheng Yongsheng to set up a warehouse in Chongqing to help him stock up, and Cheng Yongsheng out of rent and labor costs, regardless of the amount of goods required to solve the funding problem, cash withdrawal. Recalling this experience, Cheng Yongsheng said: "One is that Mr. Liang Miantian may have seen me with confidence and is still very young. Second, he wants to see if people without money can do anything."
This is also the beginning of Cheng Yongsheng's successful entrepreneurship in Chongqing!
Two magic weapons: learning and practice As the market competition becomes increasingly hot and the product homogeneity is serious, Cheng Yongsheng believes that the darling that stands out from the advantages of a unique idea or a single product is rare. He knows that there are good product agents. Important, but with advanced enterprise management and excellent marketing capabilities is the key, only building a good team is the foundation of their own development. At the same time, he also deeply felt the importance of knowledge. For this reason, he continued to participate in various corporate training courses, imparting the knowledge he learned to his employees, constantly building a corporate culture, strengthening internal management and shaping “Courageous Victoryâ€. "Brand. In the past three years, he has participated in dozens of training activities. In 2002-2006, Zhongcheng Yongsheng participated in the EMBA class of Tsinghua University, and also went to Phoenix University of Malaysia (EMBA with Tsinghua University) to receive the diploma. In the process of learning, he realized a lot. In particular, the advanced concepts of Professor Lu Zhixin from Tsinghua University, Mr. Feng Liangu from Hong Kong and Mr. Chen Anzhi have given him a lot of help. In the training and learning summary, he once again realized that "the royal jelly is the one that is recovered by bit by bit."
Cheng Yongsheng uses his learning income for continuous practice. In the continuous expansion of the market, he turned the three chain stores into seven, and the market share has continued to grow, and has gradually become the leader in the lighting industry in Chongqing. In the process, he always adheres to the principle of “straight-in terminal, direct purchase by bulk merchants, sunshine purchase, and refusal to rebateâ€, accurately locate the terminal crowd, and endeavor to serve large consumer users, distribution husband and wife lighting store type, hardware light source building day Grocery stores, engineering-type professional channel distributors or small and medium-sized decoration companies account for 80% of the wholesale market in Chongqing.
After several years of market competition and running-in, the “Double Ten†planning of the husband and wife model has won a set of business models with its own characteristics and analyzed its own advantages. He believes that its own advantages are long-term cooperation, stability and tacit understanding; Lighting chain; the main source of light plus business photos; image stores, specifications, ready for goods, thousands of specifications; unified VI image; service attitude enthusiastic initiative, the store has no boss; convenient and fast. He also summed up his goal in constant competition: to create a business model that is simple, low-cost, efficient, efficient, and reproducible.
For the future development, Cheng Yongsheng has his own bold ideas. He wants to use 10 years to build a 10 square meter wedding shop template, and then use a year to carry out scale reproduction, which is to further upgrade the chain distribution, and finally carry out further in the urban area. Cooperation to bring more ideal, more favorable and more suitable products for ordinary consumers to consumers in prefecture-level cities. To this end, Cheng Yongsheng has been constantly investigating the market and discussing with many dealers, trying to find a way out for wholesalers in the lighting industry.
Editor: Liu Gongzhao Edition: Hong Jinhua Executive Editor: Yao Xiaohong Email: 
"program" victory method
——Interview with Chongqing Yongsheng professional energy-saving lighting distribution center general manager Cheng Yongsheng Wen/Chongqing reporter Pan Haibin Cheng Yongsheng, also known as the twisted fee (Sichuan dialect: in the process of asking others to teach, love to break the casserole to ask the end.), Chongqing Yong Sheng Sheng, general manager of professional energy-saving lighting distribution center. Life sentiment: Royal jelly is recovered by bit by bit!