Offline appliance channels may be about to undergo major changes! This is not an alarmist, but a giant crocodile comes in. It is inevitable that it will stir up water. Recently, it was reported that Radio and TV network company, which mainly operates a television business, has already entered the home appliance market in an all-round way, and has built a wide range of online stores to sell home appliances. However, the authors inquiries from telecom sources stated that during the observation, there was no specific action. Broadcasting and television came, if telecommunications were involved in channels under the household line, then the line will face a new round of "life and death." Radio and television intervention, channel or change Giant crocodile enters home under the electric wire Although shuffling has been done year after year, in the next two years, the channel under the home wire may face a deep reshuffle! This is not the escalation of confrontation of the original competitors, but the strength of the outsiders involved should not be underestimated. Recently, there are home appliance dealers rushed to the China National Grid. The broadcasting and TV network of the broadcasting and television business has already entered the home appliance market, and it has built a wide range of “radio and television malls†to sell home appliances. This company, which was originally based on cable television services, slowly extended its reach into related businesses such as home appliance sales. The reason behind this is definitely that there are still many opportunities under the household wires. However, with the advantages of home services and industrial chain, SVA is also wise to launch this service. In fact, before this, JD.com, which had started to rely on online business, has been actively laying out the market under the home wire. In the broader county town market, JD.com has expanded its rural market through more than 5,000 “JD.com home appliance stores†and has covered 25,000 townships and 450,000 administrative villages. Jingdong line in depth development In response to the use of channel advantages of Radio and TV companies involved in the household electrical wire market, the author asked telecommunications related parties, they expressed concern that for the time being there is no follow-up measures. Although telecommunication has not yet taken action, it is not ruled out that if radio and television are tested successfully, telecommunications will immediately intervene. After all, traditional businesses are facing the embarrassment of the ceiling. Seeking new profit growth points is now the most urgent issue, so once money is available, the speed of replication will exceed imagination. Previous offline stores have formed national chains such as Suning Gome, local places such as Zhongbai, Wuhan Industry and Trade, local chains, and supermarkets, small chains, and couples, etc., all over the place. However, when online business develops rapidly, they Although under the impact of the business, but with a small circle of radiation can still be partial security. However, with more and more giants involved, I am afraid that the family will usher in a life and death battle. The rise of the tertiary market is the main reason The involvement of Radio and TV companies shows that the opportunities under the household wires are still great. It is understood that because of the large sales volume of the Broadcasting and Television Department, it is possible to bypass the agents and negotiate and obtain goods directly with the home appliance manufacturers. In this way, they can obtain prices that may be more favorable than the average dealers, and their products will be very competitive in the market. The key is that their business is up and down, that is to say the biggest advantage is that they can provide customers with a full range of solutions to completely eliminate the user's worries. This will be terrible. It is reported that Radio and Television Network Company has already reached a point of cooperation with Foxconn and has reached a cooperation with Foxconn to sell black products such as Sharp, Kansang, and Amoi in various service outlets. In the second half of the year, it gradually added washing machines for brands such as LG and TCL. Refrigerators and other home appliances. Moreover, according to the news from the China State Grid, employees in some regions have already allocated 2-3 million hard sales, and will gradually realize that all employees will participate in the sales of home appliances. Need to pay attention to need to pay attention This is a new business model, and it is too replicable within broadcasting and television. This can imagine the pressure on other channels. At this time, SVA’s actions are obviously aimed at the opportunity for the rise of the 3rd and 4th markets. According to statistics from Ove Cloud Network, by 2020, the retail sales in the third and fourth line market will account for 65% of total retail sales, completely replacing the first and second-tier markets as home appliance main battlefields. Due to the huge market potential, the competition for future channels must be in full swing. Jingdong, Radio and TV, and telecommunications that may intervene in the future are good examples. In the face of more and more giants with strong brand appeal and financial strength, small channels need to be ready to respond. As Owen Cloud Network Chairman Wen Jianping said, home appliance sales channels must transform from past distribution models to retail and service models. At the same time, they must rely on the effects of large chain and big brands to reach strategic cooperation with them, otherwise it is very likely. Will never fall into the situation of "nobody buys".
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