The second batch of air conditioner subsidy promotion catalogue announced this year announced that Haier has again won the first time

The National Development and Reform Commission, the Ministry of Finance, and the Ministry of Industry and Information Technology organized a review of local application reports and related materials for the promotion of energy-efficient room air conditioners and formally announced the sixth air-conditioning catalogue for energy-saving subsidies. A total of 21 companies were selected. . Among them, Haier Air-Conditioning Co., Ltd. has the largest number of successful bidders, 313 fixed-frequency air conditioners, and 337 variable-frequency air conditioners. The number of inverters is still the highest in the industry, more than double the number of second-placed air conditioners. In the first batch of air-conditioning promotion catalogue announced in June of this year, Haier has 332 variable-frequency air-conditioner winning bids, ranking first in the industry, and all of them are Class 1, 2 energy-efficiency products.

According to analysis by industry experts, Haier Air-Con is the first of its kind, not only highlighting the strength and dominance of its first brand of energy-saving inverter air-conditioners, but also demonstrating the role of leading brands in continuing to increase the attention of the market and consumers to energy-efficient frequency conversion products. It is important to promote the implementation of energy-saving and citizen-friendly policies in depth.

First, the New Deal staged "secondary stimulus" energy-saving frequency conversion market is expected to once again warming Recently, the Chinese State Grid and other institutions launched a "New Energy Appliances Subsidy Survey" shows that most consumers know the new policy, and actively respond to the New Deal to support environmental protection, but there are still 23.6% of consumers do not understand the New Deal, and the effect of the policy is not obvious. In addition to the narrow range of subsidies and the lack of promotion product varieties, many companies are “not buying” because of the high pressure of high-energy product inventories. This is also an important reason why many consumers are difficult to market due to the early implementation of the New Deal.质疑 A trace of energy-efficient frequency conversion products has been questioned.

It can be said that the Development and Reform Commission and other departments announced the new promotion catalog with the purpose of increasing the incentive for ultra-high energy efficiency products. Through the exemplary role of the leading companies, the company is encouraged to research and produce more energy-efficient products to meet multiple consumer demands. After the announcement of the new batch of air-conditioner winning bid catalogues, some experts predict that the selected enterprises will further strengthen the market promotion of energy-efficient frequency conversion products, thus stimulating further adjustment of the structure of the sales terminal products.

Taking Haier Air Conditioning as an example, the relevant person in charge stated that “the current proportion of Haier’s energy-saving air-conditioning has exceeded 70%, and Haier has gradually increased the proportion of frequency conversion in terms of product structure adjustment, and has fully applied the broadband non-fluorinated frequency conversion technology. Highlight the advantages of energy-saving products, quick-cooling, fast-heating, and mute to meet the multiple needs of air-conditioning users.” Some industry insiders also believe that with the ever-increasing variety and models of energy-efficient frequency conversion products, consumers will have more choices to choose from. The forthcoming sales season for the Mid-Autumn Festival is expected to drive a new round of energy-saving inverter air conditioner sales boom.

Second, the first to eliminate three energy-efficient products Haier continues to lead demand upgrades As the leader in energy-saving inverter air conditioner field, Haier air-conditioning product structure adjustment speed and intensity has been at the forefront of the industry. Not long ago, Haier Air-Conditioning just announced the official launch of the “2013 Green Energy Saving Plan for Cold Years”, which was the first to eliminate three levels of energy efficiency products and shift to the production of energy-efficient air-conditioners of Class 1 and 2 energy efficiency. This is the first brand in the industry that dares to make this promise.

"Demand must not only be met, but also need to lead, just as Apple has used ipad to lead the trend of flat panel. Currently, the frequency of products sold in the market occupies a large proportion, regardless of the policy level, or the improvement of energy-saving needs of users, energy efficiency is high. The popularity of variable frequency air conditioners will not change, so as a global leader, Haier Air Conditioning has the responsibility to lead the industry in the field of inverter air conditioner technology innovation and product R&D,” said the person in charge of Haier air conditioners.

At the same time, people in the industry also emphasized that the proportion of energy-saving and environmental-friendly products in China’s total consumption is still low, with large promotion potential, good efficiency, and sustainability. The first-line brands like Haier increase the research, development and promotion of energy-efficient frequency conversion products, not only helping to adjust the industrial structure, allowing consumers to enjoy more energy-efficient green environmental protection experience, but also to promote market growth to more in line with industry and consumption. The long-term interests of the direction of development.