On March 29th, China's well-known kitchen and bathroom brand Baide Kitchen and Bath held a brand launch conference in Guangzhou, China with the theme of “Lingyue Peak, World Deckerâ€. At the meeting, Black & Decker officially released its brand strategy upgrade plan to the world, and strongly released the new products of the Black & Decker series - the new generation of stealth intelligent hood phantom T768 and the new generation of high-heating gas stove 焱Q988 two new products. Fan Bingbing, the spokesperson of Black & Decker brand image, attended the event and helped the brand's brand upgrade and new product launch. This is the first time that Black & Decker has upgraded the brand positioning of “Global Professional Kitchen and Bath†to a strategic level, officially blew the horn of the Iterative brand strategy iterative upgrade, indicating that Black & Decker will fully open a market leading to a broader kitchen and bathroom market. the way. The Blackjack brand strategy conference was unprecedented, and the superstar Fan Bingbing appeared to help out. This conference attracted nearly 100 media and industry participants, which is a feast for the kitchen and bathroom industry in 2018. The conference site is divided into two parts: the external field and the infield. The field has three large sections: the giant sign-in wall and the world kitchen experience area and the interactive photo area. In the world kitchen experience area, the kitchen scenes of different countries showcase all the products of Black & Decker. The infield also has the latest product display and experience area, so that all the participants can get the latest smart products. At the meeting, Pan Deczhi, the general manager of Decker Kitchen and Health, announced the new strategic direction of the development of the Black & Decker brand based on the outstanding achievements of Baide in recent years - to create a "global professional kitchen and bathroom" brand and propose a new brand proposition - - "Selection of 126 countries." At the same time, at the press conference, Pan also announced the new brand logo of the company. The new LOGO embodies the achievements and progress made by Black & Decker in 126 countries around the world, and more clearly conveys the “global professional kitchen and bathroom†of Black & Decker: professional, quality, practical and innovative brand core values. In this conference, Black & Decker also launched two new products, namely the new generation of stealth smart hood Mirage T768 and the new generation of high-heating gas stove 焱Q988. The new generation of stealth smart hood Mirage T768 has 15 national patents, including iWave gestures, iClean cleaning, and unique widescreen lighting and magnetic oil collecting cups, including starry black and magic gold. Colors are available for consumers to choose from. Both in terms of function and appearance, it is bound to attract the favor of many consumers. The new generation of high-efficiency gas stove Jinqi Q988, in addition to patents of turbojet combustion technology, also has a powerful ladder fire, the thermal efficiency of up to 67%, better than the industry-level energy efficiency, in line with the new era of environmental protection and energy-saving consumerism, It can be said that it is the best choice for the modern family. If the debut of the brand strategy and new products of the Black & White brand meets everyone's curiosity, then the stunning appearance of the brand image spokesperson Fan Bingbing has set off the climax of media attention. Fan Bingbing took part in the costumes and personally took part in the interactive experience, praised the performance and design of the new products, and accepted the title of “Bad Chief Life Officer†awarded by the Black & Decker brand. Fan Bingbing expressed his strong recognition of the new brand positioning of Black & Decker and is optimistic about the future development of Black & Decker. It is foreseeable that with Fan Bingbing's own appeal and topical communication, Black & Decker will further enhance the brand's popularity and exposure. Launching a brand new upgrade, Black & Decker grabbed the global kitchen and bathroom market In recent years, the Chinese kitchen and bathroom market has entered the “fast laneâ€. The focus of the development of the home appliance industry is shifting from the living room economy to the kitchen and bathroom economy. However, with the development of the global home appliance market entering a new era, the Chinese kitchen and bathroom industry is facing a new environment, new problems, new opportunities, and transformation and upgrading require new forces. The Chinese kitchen and bathroom enterprises represented by Black & Decker are bidding farewell to the way of pursuing cost reduction and scale expansion. Decker continuously enhances its ability to develop and innovate through product and brand upgrades, and strives to occupy the global market advantage. For Black & Decker, which has firmly occupied the middle-class kitchen and bathroom consumer market, the brand launch conference can be said to be the only way to adapt to the development of modern global market. From the domestic market to the international market, looking at the world and competing for the world, this is the historical mission and corporate responsibility of every big country brand with a global vision. It is no exception that Black & Decker is no exception. On the other hand, the current domestic kitchen and bathroom market competition is becoming more and more intense, and major mainstream brands are firmly based on the first- and second-tier cities. If you want to break through and occupy more market share, in addition to improving the strength of its own products, the overall upgrade of the brand strategy of Black & Decker is imperative. It is this opportunity to seize this opportunity, and it is the first to sign Fan Bingbing. At the same time, through this brand launch conference, it will announce new brand upgrades and transformations to the world, further enhancing brand awareness and reputation, and it is bound to become a middle-class consumer in the town. Preferred brand. At the same time, the strategic upgrade plan of the Black & Decker brand is also a strong response to the goal of the Vantage Group's three-year impact of 10 billion yuan, laying a solid foundation for the Vantage Group to finally achieve this ambitious goal. “Better is not only in the current layout, but also in the layout of the future.†Pan Deczhi, general manager of Baide Kitchen and Health, said that Black & Decker took the lead in upgrading the future through brand iteration, which will definitely further enhance the industry and consumers' brand for the Black & Decker brand. Attention is also of great significance to the development of the future brand of Black & Decker. The brand strategy upgrade plan will further expand the potential consumer market of Black & Decker, and drive the Chinese kitchen appliance brand to go abroad to build stronger confidence and rise potential for national technology enterprises. It is foreseeable that the future Black & Decker brand will have a broader development prospect and a larger market share. Outdoor Access Point,Wifi 5 Outdoor Wireless Ap,Wifi 6 Outdoor Wireless Ap,1Km 300Mbps Outdoor Access Point Shenzhen MovingComm Technology Co., Ltd. , https://www.movingcommtech.com
