On March 5, the government work report was released in 2018, re-emphasizing the main line of supply-side structural reforms, demanding the cultivation of new kinetic energy, and accelerating economic restructuring and upgrading. During the two sessions, Li Jinbo, deputy of the National People's Congress and director of the Innovation Center of Midea Refrigeration Equipment Co., Ltd., accepted an exclusive interview with the Times Weekly reporter. He was responsible for the “Study on the Key Technology of Room Air Conditioner Energy Saving and Industrialization†project, which made the US “one night down to one power†advertising word widely known. As an "old" engineer who has been in the United States for 18 years, Li Jinbo expressed his views on issues such as the transformation and transformation of traditional enterprises. More than 40% of R&D personnel Times Weekly: The Prime Minister mentioned in the government work report that in 2018, we must continue to adhere to the supply-side structural reform as the main line. How do you understand this? Li Jinbo: Manufacturing is the main body of the real economy and the main battlefield for technological innovation. Promote supply-side structural reforms and achieve a dynamic balance between supply and demand. I believe that it is first necessary to make great efforts to promote technological innovation, and then technological innovation to promote production efficiency and profitability to achieve higher quality, more efficiency, and fairer. More sustainable development. Therefore, promoting technological innovation is fundamental. Times Weekly: The transformation and innovation drive of the United States in recent years. As far as your home air conditioner business unit is concerned, can you tell us how the beauty is actually done? Li Jinbo: Midea began to transform from 2011. The products listed in 2012 this year, whether it is refrigeration, heating, noise reduction, or product reliability, are obviously different from the past, and can better adapt to the people's good products. The pursuit. All the work of transformation is ultimately implemented on the product. Times Weekly: In order to create a "good product," how is the beauty made? Li Jinbo: Take the home air conditioning business department where I am located as an example. The company has established a research and development platform for innovation investment. These are two different levels. The former mainly studies the technology development trend in the next 5-8 years, and even explores and deploys in the frontier science and technology fields such as human-computer interaction. The latter focuses on short-term product development. In addition, the Group has also established the Academia Sinica to study common technology. The Innovation Center of the Business Unit mainly studies some advanced technologies related to air conditioning. The Development Department is the development of existing products, thus forming research, reserve, development and production. The four-level research and development system. The demand for capital investment is very large. In 2017, the Group invested 8 billion yuan for innovative research and development, an increase of 2 billion yuan over 2016. Times Weekly: Has the US been driven by innovation? Li Jinbo: Through so many years of hard work, I think the Midea Group (60.480, -0.25, -0.41%) including the Air Conditioning Division has already achieved innovation drive. Through these years of hard work, we have made great progress and accumulated a lot of experience, but innovation has no end, we have to go along the right path. For example, the proportion of masters and doctors in the United States now exceeds 40% of the entire research and development staff, far ahead of the entire Guangdong and even the national proportion. Home appliances have always had room for innovation Times Weekly: Some people think that air conditioning is a product with less differentiated innovation value. As an "old" engineer who has worked in the United States for 18 years, what do you think about this problem? Li Jinbo: I came to the United States in 2000. I have been doing research and development for 18 years. If you put the air conditioner in the history of the river, you will find that it just met the basic needs of cooling and heating, and later it will save energy. After the people's living standards improve, they will gradually shift to the comfort demand. It is very different from the past, and it must be achieved through technological innovation and breakthrough. Including the current desire to achieve intelligence, but also the application of related technologies such as the Internet of Things, these technologies are not falling from the sky, we need to work hard. Therefore, although air-conditioning seems to be a very ordinary product, there has always been room for technological innovation and upgrading. The main driving force for promoting it is the consumer demand that has been constantly changing and upgrading, and the people’s longing for a better life. . Time Weekly: Can you give a concrete example of achieving higher product added value through technological innovation? Li Jinbo: At present, Midea's air conditioners are mainly working on comfort-related technologies. For example, we launched the windless technology last year. In the early stage, we established a research team of 100 people led by eight doctors to do technical research. We initially verified more than a dozen different solutions to find the right ideas. Finally, the products we made were very satisfying to consumers. Demand. This positive feedback from the market, in turn, can support further technological research in the next step, forming a very good positive cycle. Times Weekly: For a traditional manufacturing company, what is the most difficult part of adhering to independent innovation? Li Jinbo: The hardest thing is to persist. If you look for this road, you must stick to it and you can't shake it. Second, the investment must have the right methods and ideas. It is not just to throw the money away. It is necessary to follow the correct thinking and put the limited resources into the right things. I hope the government supports common technology research Times Weekly: At present, white goods are fiercely competitive in domestic and international markets, and some competitors still pursue price wars. In this case, what is the unique advantage of Midea's transformation-driven innovation? Li Jinbo: The whole of Guangdong is a good platform with a good market and business environment. Beauty itself is also a good platform. The company's own resources are very sufficient, and the corporate culture is also very open and low-key. Times Weekly: From a larger environment, what conditions do you want local governments to provide for technological innovation? Li Jinbo: First of all, the governments of Guangdong Province and Foshan Municipal Government are very supportive of enterprise innovation, and have introduced many relevant talent introduction policies to help the United States attract a large number of talents. In addition, 80% of the world's air conditioners are produced in China, and Guangdong is the country's largest home appliance production base. I hope that the government can do some common technology services for enterprises, such as joint research on common technologies. Secretary Li Xi also said that many joint scientific research institutions will be established in Guangdong. As an engineer in a physical enterprise, I am full of expectations for this. Times Weekly: How do you understand the "big country craftsman"? Li Jinbo: The spirit of the craftsman I understand is to keep improving, to nail it like a nail, and to study some things, which is one of the main connotations of high quality development. Take the windless technology as an example. One of the difficulties is that there is no wind when considering the temperature. In order to make the room without wind, we have 210 wind speed sensors. To this end, Midea has established the only wind speed laboratory in domestic home appliance companies, which can test a set of data every 0.1 seconds. In order to develop this technology, we collected more than 15 million sets of data before and after. During that time, the team members stayed in the lab for six months in a row. Because the technical development process of air conditioning is too long, it not only tests the company's commitment, but also tests the patience of engineers. Therefore, high quality product requirements have placed higher demands on engineers. Engineers must like to study technology, like to be a craftsman, in order to make a breakthrough in technology. 7.5 Mm Nano Tip,Smart Pen Infrared,Infrared Pen Touch,Slim Infrared Pen Shenzhen Ruidian Technology CO., Ltd , https://www.wisonens.com