From one year to one in January, and then two consecutive weeks, Meizu once again broke its record. A week after the release of Charm Blue Note3, Meizu once again launched the new Meizu PRO6. This intensive new product release is extremely uncommon for mainstream mobile phone manufacturers. On January 28 last year, Charm Blue was released to the charm blue metal on October 21, and Meizu released six new products in less than nine months, five of which were concentrated in the second half. This radical marketing strategy can make Meizu's total sales volume in 2015 exceed 20 million mark, and Meizu once fell into the "whirlpool" of public opinion. Mei Zhang, the founder of Meizu, proposed the 2016 goal: “steady growth, profit generation, and advance into IPO.†The growth rate of the domestic mobile phone market is slowing down, which is near saturation, which makes the low-end start, relying on the sea tactics to maintain profits. Meizu has a real challenge. Multidimensional retrograde 3D Press is really tasteless All along, Meizu is walking in the "edge" of the domestic mobile phone market, unable to incite the "China Cool Alliance" first camp, but also helplessly popular "small students" impact promotion. In the face of steady growth this year, the goal of IPO is advanced. Behind the radical Meizu, the product is not so worthy of its name. This is evident from the new generation of flagship new Meizu PRO6. Meizu will position PRO6 as a high-end flagship machine, priced from 2,499 yuan, in terms of price, it is difficult to kill the products of friends. In terms of product performance, Meizu PRO6 uses MediaTek 20nm ten-core X25 processor. Compared with the previous generation, Meizu PRO5 uses Samsung Exynos7420 processor, Exynos7420 solution uses 14nm Big.little architecture; now, Meizu chooses MediaTek Helio X25 The platform is reversed to 20 nm in the process. Although it is a ten-core hot spot, it is not wise in terms of performance. From the screen specifications, Meizu PRO6 is also going backwards. The PRO6 uses AMOLED screens, but the problem that the PenTIle arranged text edges still have colored edges is not solved; the PRO6 screen size is 5.2 inches, and for users who are used to large screen mobile phones, will they return to the small screen era with one-handed control? To know that the previous generation PRO5's main screen size is also 5.7 inches, small screen PRO6 can bring much space to the Meizu flagship machine. At the press conference, Meizu President Bai Yongxiang focused on Meizu PRO6's Mcharge3.0 fast charging technology, which can charge 26% of electricity in 10 minutes, 60 minutes full, but know that the PRO6 battery capacity is only 2560mAh, which is better than the previous generation PRO5 battery capacity. Small 540mAh. OPPOVOOC flash charging, taking 4000mAh battery as an example, charging for 30 minutes can be full of 75% of electricity. In addition, Meizu PRO6 supports 3D Press, which is a new attempt of Meizu. The solution is a continuation of the iPhone's pressure sensing function, which can sense the change of the pressing force on the screen in real time, and is accompanied by the vibration feedback of the tactile level. The corresponding preview result can be called out without actually opening the program. The user touches the space from the 2D plane to the 3D space, and can set specific operation functions to preview relevant information. Isn't this kind of function "foody"? Many iPhone users who have used the pressure sensing function have not formed a sticky personality. They still use the iPhone in the same way as traditional mobile phones. They have not spent more time in this area. More importantly, there are not many APPs linked to PRO6 3D Press. Only 39 applications such as Weibo, Alipay and WeChat already support this function. Misplaced layout is slightly agitated and disturbed It is not difficult to see that the upgrade of Meizu's PRO6 flagship new machine is contrary to the normal state. Instead, it reflects the instigation of market competition and advancing IPO. This also reflects Meizu's new product strategy in this year's radical dislocation. After all, according to the normal strategy, there is PRO6 after the MX6 first, and then how will the MX6 be positioned. On April 6th, Meizu released the youth good charm blue note3 for 799 yuan, and the red rice note, 360f4 and so on to seize the low-end market. Yesterday, the flagship high-end machine Meizu PRO6 launched, attacking the high-end market. The product strategy is so intensive and radical, which is inevitably questionable. Meizu is going to use the sea tactics to acquire the market in the "Red Sea". Cool Vice President Cao Jingsheng said in an interview that the mobile phone industry will face a drastic change in the current time node. Yu Chengdong, chairman of Huawei's terminal, said that China's smart terminal market will usher in a reshuffle period. Huawei's terminal must take the boutique strategy and reject the price war. As is well known, pure hardware profits have become lower and lower, and the strategic layout and planning of products is the key, and the current radical strategy of Meizu's high and low end is not mainstream. According to the data released by Meizu, the total sales of Meizu in 2015 was 20 million, which was 350% faster than the sales in 2014. However, it should be pointed out that the majority of Meizu mobile phone sales in 2015 still came from the thousand yuan brand mobile phone charm blue. According to statistics, from January to October 2015, Charm Blue, as the main product of Meizu in this price segment, has accounted for more than 70% of Meizu's total sales. This has also been questioned by the outside world as Meizu is trading at a low price. In the large increase in sales, Meizu’s 2015 revenue was not announced. In order to advance into the IPO, Meizu’s revenue this year is bound to be lower than last year, and two new products are issued in a week. Meizu’s product strategy is too radical, but it is slightly irritable and uneasy, and in the current domestic mobile phone market growth rate In a slow background, starting from the product itself is the guarantee of sales and profits. In addition, in the overseas market, Huawei, Coolpad, Xiaomi, etc. are accelerating the layout, and industry insiders told reporters that Meizu has not planned to do too much in overseas markets and cannot bring new increments. For Meizu to successfully raise IPO this year, the author will not discuss it here. However, if a good terminal needs to see the truth in the tempering, if Meizu still blindly makes the product marketing more important than the product itself, then Meizu will go further and further in the “marginalizationâ€. Kitchen Hot Plate,Electric Solid Hotplate,High Powered Hotplate,Cooking Plate Shaoxing Haoda Electrical Appliance Co.,Ltd , https://www.hotplates.nl