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For example: On March 23, 2016, Xiaomi TV officially launched the 3D new product of Xiaomi TV at the "2016 Xiaomi TV Strategy Conference" held in Beijing. The first 65-inch surface 4K TV on the Internet was launched with a debut on the same stage. The unprecedented 43-inch new product, Xiaomi defines the 65-inch surface as "aesthetic of science and technology, high-end products". It is well-accepted through our actual measurement: ultra-thin surface and high-end audio-visual millet TV 3S is the first test in the country. We are highly recognized. 
However, Xiaomi TV 3S 43 inches officially advertised as a “small-size high-end flagship†with less meaning. The MStar 6A908 smart chip equipped with this product is relatively old and its memory is only 1GB. The shabby configuration and the so-called “high-end flagship†are not. Too commensurate. To know that on March 30, at the same time as the "Electric Crazy Season's Assemblies of April" music video conference held in Beijing, Lexus X40S/X43S powerfully carry MStar 6A928 smart chip and carry 2GB of memory, hardware configuration is significantly higher. 
In fact, even if there is no music as the X43S this "configuration party" new products, millet TV 3S 43-inch "small-size high-end flagship" status has also been challenged, because the small whale TV 43 inches using LG Display original 4K LCD panel At the same time, the MStar 6A828 is also significantly stronger than the 6A908. In summary, from the comparison of specifications, millet TV 3S hardware specifications are inferior to LeTV and micro whale.
Here, the comparison of micro-whale, millet, and LeTV's 43-inch TV products seems to have reached a conclusion, but in fact this is only a superficial conclusion. Through the following layers of comparison, it is possible to ponder many interesting conclusions enough to make readers We have a new understanding of Internet TV brands. It must be emphasized that the 43-inch TV market in 2015 had more than 30% purchase rate (combined with numerous authoritative data), which means that 1 in 3 people purchased 43 inches, which also made this article more instructive. .
Core screen: Micro whale TV 43 inch exclusive LG Display 4K LCD panel
As we all know, a TV's display panel occupies about 70% of the cost of the machine, and 43 inches is the entry size of most Internet TV brands, so who is the real conscience can be drawn from panel suppliers and panel specifications in conclusion. 
Millet TV 3S surface 65 inches 4K TV clear position is used Samsung imported 4K surface LCD panel, and music as the super 4 X55/65 Curved the same white and black characters indicate that Samsung imported 4K surface LCD panel, but in the entry-level 43 inches The two Internet TV brands on the body only stated that the resolution was 1080p full HD, and users did not know whether the panel supplier was a Samsung Display, LG Display, AUO or other home. 
Fortunately, Microwhale TV's 43-inch panel supplier unified 4K ultra-high-resolution IPS hard screen for LG Display. Compared to some vague LG IPS/Sharp panel “double standardsâ€, the 43-inch microwhale TV is obviously more impressive. Practical. Combining panel suppliers and panel specifications, the 43-inch advantage of the Micro Whale TV is not comparable to Xiaomi and LeTV in terms of image quality. I had the privilege of having contact with Mr. Jiang Yan, the operation department of the micro-whale TV market. He said that “micro-whale TVs only make high-end products.†Obviously micro-whales have done this.
Smart Chips: Different Smart Chips Attached to Different Quality Engines
Frankly speaking, the experiences of the traditional TV brands in hardware manufacturing are not comparable to the new Internet TV brands. The good news is that the Internet TV brands have caught up with the era of smart TVs. Through the quality engine attached to the smart chips, they can be certain. The degree of narrowing the gap with the traditional TV brands, and for the entry-level market, the smart chips on the Internet TV may even be overpowering the traditional TV brands because of the quality engine. 
Millet TV 3S 43-inch 1080p LCD panel is reasonable, because in many people seems 43 inches and no need for 4K ultra-high resolution, micro-whale TV 43 inches more just shows a "high-end" attitude, millet The TV 3S surface 65 inches proved its superior strength, but the 43-inch version of the hardware specifications and 65 inches have a big gap. 
The micro-whale TV 43-inch uses the MStar 6A828 smart chip, which is a 64-bit processor with all support for 4K ultra-high definition resolution. It uses the MStar MACE-Pro3 UC+ ultra-clear image quality engine to support the latest HDMI 2.0a. Specifications (support high dynamic range HDR technology), whether it is CPU, GPU or picture quality engine are stronger than MStar 6A908, which will help the smooth and smooth experience. 
However, the music as the X43S is truly "horizontal" unreasonable, directly using the current flagship chip MStar 6A928 + 2GB of memory, to know that this is the flagship standard of many brands of high-end products, and LeTV directly to this top chip used in the entry X40S And X43S body, in addition to greater performance and decoding capabilities, MStar 6A928 equipped with the fourth-generation MACE-Pro4 UC + ultra-clear quality engine is also very critical.
43 inches is the most important amount
As mentioned in the opening chapter, the 43-inch TV has an amazing market purchasing power. More than 30% of the market's share means that this size is of great significance to major TV brands, especially the Internet TV brand. This is why the Lexus X43S is so amazing. It is also the reason why the Micro Whale TV 43-inch insists on importing 4K LCD panels and is equipped with high-performance smart chips.
Frankly speaking, the millet TV 3S is still quite conscience in designing and using materials, but if the 43-inch model is equipped with the same 65-inch configuration, it is believed to have a more positive influence on the control experience, game experience, and picture quality experience. In addition, we don't compare the richness of LeTV, Xiaomi, and Microwhales for the time being, because content resources are difficult to quantify and compare, and all three can meet the needs of most users.
About 43-inch Internet TV Buying Advice
From the perspective of the price of three 43-inch Internet TVs, the LeTV X43S is undoubtedly the most cost-effective, first is the lowest market terminal price, followed by the cheapest annual discount (recommended to buy more than 2 years), and the third is currently the strongest MStar 6A928+2GB chip performance combination. The micro-whale TV 43-inch also has an amazing price/performance ratio. To know that this is a genuine 4K TV (LG Display panel), the combination of the MStar 6A828+2GB is also sufficient, plus the generous annual fee and rich content. There is also a good purchase value. 
The same 43-inch Internet TV, music as the X43S top MStar 6A928 smart chip, micro whale top LG Display 4K IPS LCD panel, and millet TV 3S 43 inches failed to adopt the same configuration with a high 65-inch is somewhat regrettable, after all The same hardware configuration can also eliminate the hassle of debugging different MIUI TV systems. 
In fact, the author personally appreciates millet TV's attitude towards products. The concept of high-end products, the quality of performance, and the performance of independent audio systems are all impressive. Together with the excellent MIUI TV system and rich content resources, Xiaomi TV There are enough reasons for us to bring it home. Based on millet TV's attitude toward product solicitude, I also believe that Xiaomi really has a big ambition of “small high-end flagship†and hopes that this moment will come soon.
The king of market sales! Three new 43-inch TVs are presented in contrast!
Three New Products 43" Internet TV Comparison
Millet TV 3S 43 inches difficult to honor "small-size high-end flagship" commitment
Micro Whale TV 43-inch LGD 4K LCD panel + MStar 6A828 high-end chip
Millet TV 3S Full HD LCD Panel did not disclose the supplier
LeTV X43S official declared "43-inch A+ full HD LCD panel"
Micro whale TV 43-inch LG Display imported 4K Ultra HD IPS hard screen design
Specifications comparison table
Microwhale TV 43-inch with MStar MACE-Pro3 UC+ Ultra-clear Picture Engine
LeTV X43S top MStar 6A928 best quality
price comparison
LeTV Super TV X4OS/X43S "postfire" effect is significant